Wine in Italy

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Wine in Italy
Published on January 2010

Report Summary

The Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest
retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts
to 2013 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report'
* Get a detailed picture of the wine industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

Wine in Italy
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Declining Sales Due To Economic Recession
Demand for Premium and Economy Brands Polarise the Market
Heineken and Peroni Continue To Dominate Sales
Supermarkets/hypermarkets and Discounters the Best Performing Channels
Continued Sluggish Demand Due To Ongoing Recession
Key Trends and Developments
Threat of the Economic Downturn
Alcohol Consumption at Home on the Rise
Income Inequality and Market Polarisation
Changing Drinking Habits
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Merger and Acquisition Activity 2008-2009
Summary 2 Speculated Merger and Acquisition Activity 2009-2010

Wine in Italy Page 1/7


Legislation
Table 1 Number of On-trade Establishments by Type 2004-2008
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 3 Typical Wholesaler and Retailer Off-trade mark-ups by Selected Sectors 2009
Table 4 Selling Margin of a Typical Beer Brand 2009
Table 5 Selling Margin of a Typical Wine Brand 2009
Table 6 Selling Margin of a Typical Spirits Brand 2009
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
Market Data
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Definitions
Published Data Comparisons
Summary 3 Research Sources
Birra Peroni SpA
Strategic Direction
Key Facts
Summary 4 Birra Peroni SpA: Key Facts
Summary 5 Birra Peroni SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Birra Peroni SpA: Competitive Position 2009
Campari Milano Spa, Davide
Strategic Direction
Key Facts
Summary 7 Campari Milano SpA: Key Facts
Summary 8 Campari Milano SpA: Operational Indicators
Company Background
Production
Summary 9 Campari Milano SpA, Davide: Production Statistics 2008
Summary 10 Campari Milano SpA, Davide: Competitive Position 2009
Cantina La Vis E Valle Di Cembra Scarl



Strategic Direction
Key Facts
Summary 11 Cantina La Vis e Valle di Cembra Scarl: Key Facts
Company Background
Production
Summary 12 Cantina La Vis e Valle di Cembra Scarl: Competitive Position 2009
Carlsberg Italia SpA
Strategic Direction
Key Facts
Summary 13 Carlsberg Italia SpA: Key Facts
Summary 14 Carlsberg Italia SpA: Operational Indicators
Company Background
Production
Summary 15 Carlsberg Italia SpA: Competitive Position 2009
Casa Vinicola Zonin SpA
Strategic Direction
Key Facts
Summary 16 Casa Vinicola Zonin SpA: Key Facts
Summary 17 Casa Vinicola Zonin SpA: Operational Indicators
Company Background
Production
Summary 18 Casa Vinicola Zonin SpA: Competitive Position 2009
Caviro - Cooperative Agricole Viti-frutticoltori Italiani Riuniti Organizzati Scarl
Strategic Direction
Key Facts
Summary 19 CAVIRO scarl: Key Facts
Summary 20 CAVIRO scarl: Operational Indicators
Company Background
Production
Summary 21 CAVIRO scarl: Production Statistics 2008
Summary 22 CAVIRO scarl: Competitive Position 2009
Cavit - Cantina Viticoltori, Consorzio Cantine Sociali Del Trentino Scarl
Strategic Direction
Key Facts
Summary 23 CAVIT scarl: Key Facts
Summary 24 CAVIT scarl: Operational Indicators
Company Background
Production
Summary 25 CAVIT scarl: Competitive Position 2009
Flli Gancia & C SpA
Strategic Direction
Key Facts
Summary 26 Flli Gancia & C SpA: Key Facts
Summary 27 Flli Gancia & C SpA: Operational Indicators
Company Background



Production
Summary 28 Flli Gancia & C SpA: Competitive Position 2009
Heineken Italia SpA
Strategic Direction
Key Facts
Summary 29 Heineken Italia SpA: Key Facts
Summary 30 Heineken Italia SpA: Operational Indicators
Company Background
Production
Summary 31 Heineken Italia SpA: Production Statistics 2008
Summary 32 Heineken Italia SpA: Competitive Position 2009
Summary 33 Dibevit Import Srl: Competitive Position 2009
Illva Saronno SpA
Strategic Direction
Key Facts
Summary 34 Illva Saronno SpA: Key Facts
Summary 35 Illva Saronno SpA: Operational Indicators
Company Background
Production
Summary 36 Illva Saronno SpA: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 23 Sales of Wine by Subsector: Total Volume 2004-2009
Table 24 Sales of Wine by Subsector: Total Value 2004-2009
Table 25 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 26 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 32 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 38 Sales of Still Red Wine by Quality Classification 2004-2009
Table 39 Sales of Still White Wine by Quality Classification 2004-2009
Table 40 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 41 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 42 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 43 Wine Exports by Country of Destination: Total Value 2003-2008



Table 44 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 45 Wine Imports by Country of Origin: Total Value 2003-2008
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 48 Brand Shares of Still Light Grape Wine 2006-2009
Table 49 Company Shares of Champagne by National Brand Owner 2005-2009
Table 50 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 51 Brand Shares of Champagne 2006-2009
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 54 Brand Shares of Other Sparkling Wine 2006-2009
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 57 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 58 Company Shares of Non-grape Wine by National Brand Owner 2005-2009
Table 59 Company Shares of Non-grape Wine by Global Brand Owner 2005-2009
Table 60 Brand Shares of Non-grape Wine 2006-2009
Table 61 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 62 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 63 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 64 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
Table 65 Wine Production by Area 2006-2008



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