IntroductionThis databook provides insight into the top 10 companies in Germany professional services industry in terms of their estimated IT spend.Scope*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending*A breakdown of the estimated IT budget by technology for each of the top 10 companies*A breakdown of the estimated IT budget by channel for each of the top 10 companiesHighlightsThe top 10 companies in Germany professional services industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 31% of the total estimated IT spending by these companies.Reasons to Purchase*Understand the IT budget breakdown in various organization types and identify notable areas of allocation*Build lists of organizations with top IT expenditure in your target markets*Leverage IT spending pattern information to tailor account targeting based on company demographics

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Top 10 Companies in Germany Professional Services Industry: IT
Spending Predictor 2009
Published on June 2009
Report Summary
Introduction
This databook provides insight into the top 10 companies in Germany professional services industry in terms of their estimated IT
spend.
Scope
*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending
*A breakdown of the estimated IT budget by technology for each of the top 10 companies
*A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights
The top 10 companies in Germany professional services industry in terms of estimated IT spending spent the largest portion of their
IT budgets on hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by
spending on software and services.
Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors,
local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 31% of the total
estimated IT spending by these companies.
Reasons to Purchase
*Understand the IT budget breakdown in various organization types and identify notable areas of allocation
*Build lists of organizations with top IT expenditure in your target markets
*Leverage IT spending pattern information to tailor account targeting based on company demographics
Table of Content
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
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Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
GERMANY PROFESSIONAL SERVICES: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
EUROHYPO AG 18
Budget overview 18
Eurohypo AG, estimated spending on IT 19
Eurohypo AG, estimated IT spending by channel 23
A1 MARKETING KOMMUNIKATION UND NEUE MEDIEN GMBH 25
Budget overview 25
A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending on IT 26
A1 Marketing Kommunikation und Neue Medien GmbH, estimated IT spending by channel 30
GFK AG 32
Budget overview 32
GFK AG, estimated spending on IT 33
GFK AG, estimated IT spending by channel 37
PMP PERSONAL-MEDIA-PARTNER GESELLSCHAFT FUR PERSONALKOMMUNIKATION MBH 39
Budget overview 39
PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending on IT 40
PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated IT spending by channel 44
DVB BANK AG 46
Budget overview 46
DVB Bank AG, estimated spending on IT 47
DVB Bank AG, estimated IT spending by channel 51
CEWE COLOR HOLDING AG 53
Budget overview 53
CEWE Color Holding AG, estimated spending on IT 54
CEWE Color Holding AG, estimated IT spending by channel 58
MAUL-BELSER MEDIENVERBUND 60
Budget overview 60
Maul-Belser Medienverbund, estimated spending on IT 61
Maul-Belser Medienverbund, estimated IT spending by channel 65
IDS SCHEER AG 67
Budget overview 67
IDS Scheer AG, estimated spending on IT 68
IDS Scheer AG, estimated IT spending by channel 72
BOWE SYSTEC AG 74
Budget overview 74
Bowe Systec AG, estimated spending on IT 75
Bowe Systec AG, estimated IT spending by channel 79
DIS DEUTSCHER INDUSTRIE SERVICE AG 81
Budget overview 81
DIS Deutscher Industrie Service AG, estimated spending on IT 82
DIS Deutscher Industrie Service AG, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
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Further reading 89
How to contact experts in your industry 89
Disclaimer 89
LIST OF FIGURES
Figure 1: Professional services industry, Germany, spending on IT ($m), 2008 and 2009 12
Figure 2: Professional services industry, Germany, estimated spending by technology segment ($m), 2008 14
Figure 3: Professional services industry, Germany, estimated spending on IT by channel ($m), 2008 16
Figure 4: Eurohypo AG, estimated spending by IT segment, 2008 19
Figure 5: Eurohypo AG, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Eurohypo AG, estimated spending on IT by channel, 2008 23
Figure 7: A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending by IT segment, 2008 26
Figure 8: A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending on IT by channel, 2008 30
Figure 10: GFK AG, estimated spending by IT segment, 2008 33
Figure 11: GFK AG, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: GFK AG, estimated spending on IT by channel, 2008 37
Figure 13: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending by IT segment, 2008 40
Figure 14: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending by IT sub-segment ($m),
2008 42
Figure 15: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending on IT by channel, 2008
44
Figure 16: DVB Bank AG, estimated spending by IT segment, 2008 47
Figure 17: DVB Bank AG, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: DVB Bank AG, estimated spending on IT by channel, 2008 51
Figure 19: CEWE Color Holding AG, estimated spending by IT segment, 2008 54
Figure 20: CEWE Color Holding AG, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: CEWE Color Holding AG, estimated spending on IT by channel, 2008 58
Figure 22: Maul-Belser Medienverbund, estimated spending by IT segment, 2008 61
Figure 23: Maul-Belser Medienverbund, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Maul-Belser Medienverbund, estimated spending on IT by channel, 2008 65
Figure 25: IDS Scheer AG, estimated spending by IT segment, 2008 68
Figure 26: IDS Scheer AG, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: IDS Scheer AG, estimated spending on IT by channel, 2008 72
Figure 28: Bowe Systec AG, estimated spending by IT segment, 2008 75
Figure 29: Bowe Systec AG, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Bowe Systec AG, estimated spending on IT by channel, 2008 79
Figure 31: DIS Deutscher Industrie Service AG, estimated spending by IT segment, 2008 82
Figure 32: DIS Deutscher Industrie Service AG, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: DIS Deutscher Industrie Service AG, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88
LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Professional services industry, Germany, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Professional services industry, Germany, estimated spending by technology segment ($m), 2008 15
Table 5: Professional services industry, Germany, estimated spending on IT by channel ($m), 2008 17
Table 6: Eurohypo AG, IT budget estimates (%), 2008'09 18
Table 7: Eurohypo AG, IT budget by estimated entity (as % of overall IT budget), 2008 18
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Table 8: Eurohypo AG, estimated spending by IT segment, 2008 20
Table 9: Eurohypo AG, estimated spending by IT sub-segment, 2008 22
Table 10: Eurohypo AG, estimated spending on IT by channel, 2008 24
Table 11: A1 Marketing Kommunikation und Neue Medien GmbH, IT budget estimates (%), 2008'09 25
Table 12: A1 Marketing Kommunikation und Neue Medien GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending by IT segment, 2008 27
Table 14: A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending by IT sub-segment, 2008 29
Table 15: A1 Marketing Kommunikation und Neue Medien GmbH, estimated spending on IT by channel, 2008 31
Table 16: GFK AG, IT budget estimates (%), 2008'09 32
Table 17: GFK AG, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: GFK AG, estimated spending by IT segment, 2008 34
Table 19: GFK AG, estimated spending by IT sub-segment, 2008 36
Table 20: GFK AG, estimated spending on IT by channel, 2008 38
Table 21: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, IT budget estimates (%), 2008'09 39
Table 22: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated IT budget by entity (as % of overall
IT budget), 2008 39
Table 23: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending by IT segment, 2008 41
Table 24: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending by IT sub-segment, 2008
43
Table 25: PMP Personal-Media-Partner Gesellschaft fur Personalkommunikation MBH, estimated spending on IT by channel, 2008
45
Table 26: DVB Bank AG, IT budget estimates (%), 2008'09 46
Table 27: DVB Bank AG, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: DVB Bank AG, estimated spending by IT segment, 2008 48
Table 29: DVB Bank AG, estimated spending by IT sub-segment, 2008 50
Table 30: DVB Bank AG, estimated spending on IT by channel, 2008 52
Table 31: CEWE Color Holding AG, IT budget estimates (%), 2008'09 53
Table 32: CEWE Color Holding AG, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: CEWE Color Holding AG, estimated spending by IT segment, 2008 55
Table 34: CEWE Color Holding AG, estimated spending by IT sub-segment, 2008 57
Table 35: CEWE Color Holding AG, estimated spending on IT by channel, 2008 59
Table 36: Maul-Belser Medienverbund, IT budget estimates(%), 2008'09 60
Table 37: Maul-Belser Medienverbund, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Maul-Belser Medienverbund, estimated spending by IT segment, 2008 62
Table 39: Maul-Belser Medienverbund, estimated spending by IT sub-segment, 2008 64
Table 40: Maul-Belser Medienverbund, estimated spending on IT by channel, 2008 66
Table 41: IDS Scheer AG, IT budget estimates (%), 2008'09 67
Table 42: IDS Scheer AG, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: IDS Scheer AG, estimated spending by IT segment, 2008 69
Table 44: IDS Scheer AG, estimated spending by IT sub-segment, 2008 71
Table 45: IDS Scheer AG, estimated spending on IT by channel, 2008 73
Table 46: Bowe Systec AG, IT budget estimates (%), 2008'09 74
Table 47: Bowe Systec AG, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Bowe Systec AG, estimated spending by IT segment, 2008 76
Table 49: Bowe Systec AG, estimated spending by IT sub-segment, 2008 78
Table 50: Bowe Systec AG, estimated spending on IT by channel, 2008 80
Table 51: DIS Deutscher Industrie Service AG, IT budget estimates (%), 2008'09 81
Table 52: DIS Deutscher Industrie Service AG, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: DIS Deutscher Industrie Service AG, estimated spending by IT segment, 2008 83
Table 54: DIS Deutscher Industrie Service AG, estimated spending by IT sub-segment, 2008 85
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Table 55: DIS Deutscher Industrie Service AG, estimated spending on IT by channel, 2008 87
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