Sustainability Management in the Packaging Industry 2010-2012: Market Opportunities, Packaging Industry Buyer Demand, Post Recession Dynamics and Business Trends Forecast

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Sustainability Management in the Packaging Industry 2010-2012:
Market Opportunities, Packaging Industry Buyer Demand, Post
Recession Dynamics and Business Trends Forecast
Published on November 2010

Report Summary

Summary
'Sustainability Management in the Packaging Industry 2010-2012: Market Opportunities, Packaging Industry Buyer Demand, Post
Recession Dynamics and Business Trends Forecast' is a new report by ICD research in association with Packaging Today and
Converting Today, that analyzes how packaging and converting companies perceive sustainability; specific procurement strategies
and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are
being taken to minimize its negative effects. This report also examines category-level spending outlooks; sustainable procurement
budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation
of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading purchase
decision makers. In addition, this report explores both buyer and supplier expectations of profitability as the industry progresses into
2011, and reveals the stakeholders responsible for sustainability-related decisions.

Scope
' The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase
decision makers and leading supplier organizations
' Opinions and forward looking statements on sustainability management of over 113 industry executives are captured in our in-depth
survey, of which 60% represent Directors, C-levels & Departmental Heads
' Analysis of buyer spend on sustainability, sustainable procurement practices and post recession industry developments
' Key topics include category-level sustainability spending outlooks, market-specific growth opportunities, available investment
opportunities, sustainable procurement budgets and the principal challenges associated with the implementation of sustainability
practices
' In the report buyers identify sustainability measures suppliers should undertake to maintain their business, along with their
sustainable procurement budgets
' The geographical Scope of the research is global ' drawing on the activity and expectations of leading industry players across the
Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons To Buy
' Drive revenues by understanding future sustainable product investment areas and growth regions by leading industry players
' Formulate effective sales & marketing strategies by identifying how buyer sustainability budgets are changing and where spend will
be directed to in the future
' Better promote your business by aligning your capabilities and business practices with your customers' changing sustainability needs
during these times of market uncertainty
' Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers
' Uncover the business outlook, key sustainability challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights
' Cost savings, attracting new customers and positive outcomes for the environment are major drivers influencing sustainability efforts
in the packaging industry.

Sustainability Management in the Packaging Industry 2010-2012: Market Opportunities, Packaging Industry Buyer Demand, Post Recession Dynamics and Business Trends For Page 1/11
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' Post recession some 71% of industry players are looking to increase their sustainability budget over the next 12 months, with only
29% looking to decrease it.
' More than 52% of companies in the packaging industry are collaborating with customers, suppliers and professional bodies / trade
associations to achieve sustainable supply chain objectives.

Table of Content

Table of Contents

Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Sustainability In The Packaging Industry
Heading: What sustainability means to the packaging industry
Heading: Leaders of sustainability in the packaging industry
Heading: Implementation of sustainability practices in the packaging industry
Heading: The drivers of sustainability in the packaging industry
Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Packaging Industry
Heading: The importance of sustainability after the recession
Heading: Post recession spending trends
Heading: Post recession modifications to sustainability initiatives
Heading: Leading concerns in the effective implementation of sustainable practices
Chapter 5: Demand For Sustainability In 2010-2012
Heading: How sustainability initiatives will impact future profitability
Heading: Customer demand for sustainable products and services: regional growth forecasts
Heading: Predictions of customer spend on sustainability
Heading: Customer acceptance of green initiatives
Heading: Important attributes of sustainable development in the value chain
Chapter 6: Sustainable packaging ' the way ahead
Heading: Key materials used for sustainable packaging
Heading: Essential selection criterion of sustainable packaging
Heading: Areas of improvement in the packaging supply chain
Heading: Sustainability reporting in the packaging industry
Chapter 7: Packaging Industry Sustainable Procurement Dynamics
Heading: Critical sustainability factors for supplier selection
Heading: Leading collaborators for achieving sustainable procurement
Heading: Leading challenges in achieving sustainable procurement
Chapter 8: Packaging Industry Buyer Spend Activity
Heading: Annual procurement budgets: 2010-2011
Heading: Sustainability budgets in the packaging industry: 2010-2011
Chapter 9: Appendix

List of Tables

Table 1: Count of global packaging industry survey respondents by company type (number of respondents), 2010 industry
Table 2: Buyer respondents by job role (% of buyer respondents), global packaging industry, 2010



Table 3: Buyer respondents by organization's global company turnover (% of buyer respondents), global packaging industry, 2010
Table 4: Buyer respondents by organization's total employee size (% of buyer respondents), global packaging industry, 2010
Table 5: Buyer respondents by region (% of buyer respondents), global packaging industry, 2010
Table 6: Supplier respondents by job role (% of supplier respondents), global packaging industry, 2010
Table 7: Supplier respondents by organization's global company turnover (% of supplier respondents), global packaging industry,
2010
Table 8: Supplier respondents by organization's total employee size (% of supplier respondents), global packaging industry, 2010
Table 9: Supplier respondents by region (% of supplier respondents), global packaging industry, 2010
Table 10: Perceptions of sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents),
2010-2011
Table 11: Perceptions of sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011
Table 12: Perceptions of sustainability in the global packaging industry by company turnover: (% of all respondents), 2010-2011
Table 13: Regional variations: perceptions of sustainability in the global packaging industry (% of all respondents), 2010-2011
Table 14: Perceptions of sustainability in the global packaging industry by senior level respondents (% of
CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 15: Champions of sustainability in the global packaging industry: packaged goods manufacturer / converter vs. packaging
supplier (% of all respondents), 2010-2011
Table 16: Champions of sustainability in the global packaging industry by region: North America, Europe, Asia-Pacific, Rest of the
World (% of all respondents), 2010-2011
Table 17: Champions of sustainability in the global packaging industry by company turnover (% of all respondents), 2010-2011
Table 18: Packaged goods manufacturer / converter: level of implementation of sustainability practices in the global packaging
industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 19: Level of implementation of sustainability practices in the global packaging industry: (% of packaging supplier respondents),
2010-2011
Table 20: Drivers of sustainability practices in the global packaging industry: packaged goods manufacturer / converter vs packaging
Table 21: Global packaging industry: the importance of sustainability after recession (% of packaged goods manufacturer / converter
respondents), 2010-2011
Table 22: Packaging supplier: the importance of sustainability in the global packaging industry after recession (% of packaging
supplier respondents), 2010-2011
Table 23: Regional variations: global packaging industry: the importance of sustainability after recession (% of all respondents),
2010-2011
Table 24: Variations by company turnover: global packaging industry: the importance of sustainability after recession (% of all
Table 25: Global packaging industry: senior level responses on the importance of sustainability after recession (% of
Table 26: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter (% of
all buyer respondents), 2010-2011
Table 27: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter: all
'increase' / all 'decrease' / all 'no change' responses (% of all buyer respondents), 2010-2011
Table 28: Global packaging industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all
Table 29: Regional variations in the global packaging industry: post recession spending trends in sustainability (% of all respondents),
2010-2011
Table 30: Regional variations in the global packaging industry: post recession spending trends of companies who assign importance
to sustainability after recession (% all respondents expecting increase in budget), 2010-2011
Table 31: Variations by company turnover in the global packaging industry: post recession spending trends in sustainability (% of all



Table 32: Variations by employee size in the global packaging industry: post recession spending trends in sustainability (% of all
Table 33: Post recession spending trends of companies who assign importance to sustainability after recession, global packaging
industry (% all respondents expecting increase in budget), 2010-2011
Table 34: How sustainability initiatives have changed in the global packaging industry (% of packaged goods manufacturer / converter
Table 35: Packaging supplier: how sustainability initiatives have changed in the global packaging industry (% of packaging supplier
Table 36: How sustainability initiatives have changed in the global packaging industry by companies assigning higher importance to
sustainability after recession: ('in the process of implementing' and 'implemented' responses), 2010-2011
Table 37: Global packaging industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier
comparison (% of all respondents), 2010-2011
Table 38: Global packaging industry: leading concerns in the effective implementation of sustainable practices: regional variations (%
of all respondents), 2010-2011
Table 39: Global packaging industry: leading concerns in the effective implementation of sustainable practices: variations by company
turnover(% of all respondents), 2010-2011
Table 40: How sustainability initiatives will impact future profitability in the global packaging industry: packaged goods manufacturer /
converter (% of all buyer respondents), 2010- 2012
Table 41: How sustainability initiatives will impact future profitability in the global packaging industry: buyers vs. suppliers (% of all
buyer respondents), 2010- 2012
Table 42: Regional variations of how sustainability initiatives will impact future profitability in the global packaging industry (% of all
Table 43: How sustainability initiatives will impact future profitability in the global packaging industry by company turnover (% of all
Table 44: How sustainability initiatives will impact future profitability in the global packaging industry by employee size (% of all
Table 45: Packaged goods manufacturer / converter: forecast growth in customer demand for sustainability by country (packaged
goods manufacturer / converter respondents), (% of buyer respondents), 2010-2012
Table 46: Packaging supplier: forecast growth in customer demand for sustainability by country (packaging supplier respondents), (%
Table 47: Predictions of customer spend on sustainability in the global packaging industry (% of packaged goods manufacturer /
converter or 'buyer' respondents), 2010-2011
Table 48: Predictions of customer spend on sustainability in the global packaging industry (% of packaging supplier respondents),
2010-2011
Table 49: Predictions of customer spend on sustainability in the global packaging industry by senior level respondents (% of
Table 50: Anticipated level of customer acceptance of green initiatives in the global packaging industry: (% of all respondents),
2010-2011
Table 51: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global packaging industry
(% of all respondents), 2010-2011
Table 52: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global packaging industry (%
of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2012
Table 53: Packaged goods manufacturer / converter: important attributes of sustainable development in the value chain, global
packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 54: Packaging supplier: important attributes of sustainable development in the value chain, global packaging industry (% of
packaging supplier respondents), 2010-2011
Table 55: Packaged goods manufacturer / converter: key materials for sustainable packaging (% of packaged goods manufacturer /
converter respondents), global packaging industry, 2010-2011



Table 56: Packaging supplier: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents),
global packaging industry, 2010-2011
Table 57: Buyer vs. supplier comparison: key materials for sustainable packaging (% of all respondents), global packaging industry,
2010-2011
Table 58: Essential selection criterion of sustainable packaging: packaged goods manufacturer / converter vs packaging supplier (%
Table 59: Essential selection criterion of sustainable packaging: regional variations (% of all respondents), 2010-2011
Table 60: Essential selection criterion of sustainable packaging: variations by company size (% of all respondents), 2010-2011
Table 61: Essential selection criterion of sustainable packaging: variations by employee size (% of all respondents), 2010-2011
Table 62: Improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Table 63: Improvement areas in the packaging supply chain: packaged goods manufacturer / converter vs packaging supplier (% of
all respondents), global packaging industry, 2010-2011
Table 64: Regional variations: improvement areas in the packaging supply chain (% of all respondents), global packaging industry,
2010-2011
Table 65: Variations by company turnover: improvement areas in the packaging supply chain (% of all respondents), global packaging
industry, 2010-2011
Table 66: Effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (% of all
respondents), global packaging industry, 2010-2011
Table 67: Regional variations: effective reporting of sustainability practices (% of all respondents), global packaging industry,
2010-2011
Table 68: Variations by company turnover: effective reporting of sustainability practices (% of all respondents), global packaging
industry, 2010-2011
Table 69: Plans of effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (%
of all respondents), global packaging industry, 2010-2011
Table 70: Regional variations: plans of effective reporting of sustainability practices (% of all respondents), global packaging industry,
2010-2011
Table 71: Variations by company turnover: plans of effective reporting of sustainability practices (% of all respondents), global
packaging industry, 2010-2011
Table 72: Plans of effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (%
of all respondents), global packaging industry, 2010-2011
Table 73: Leading collaborators for achieving sustainable procurement in the global packaging: packaged goods manufacturer /
converter respondents (% of all buyer respondents), 2010-2011
Table 74: Global packaging industry: leading challenges in achieving sustainable procurement (% of all buyer respondents),
2010-2011
Table 75: Buyer responses: Cost savings as a major driver of sustainability vs. lack of budget as a challenge for sustainable
procurement
Table 76: Annual procurement budgets in US$ in the global packaging industry (% of all buyer respondents), 2010-2011
Table 77: Annual procurement budgets in US$ in the global packaging industry by region (% of all buyer respondents), 2010-2011
Table 78: Annual procurement budgets in US$ in the global packaging industry by company turnover (% of all buyer respondents),
2010-2011
Table 79: Earmarked budget for sustainable products and services (% of all buyer respondents), global packaging industry,
2010-2011
Table 80: Regional variations in earmarked budget for sustainable products and services (% of all buyer respondents), global
Table 81: Variations by company turnover in earmarked budget for sustainable products and services (% of all buyer respondents),
Table 82: Variations by decision making authority in earmarked budget for sustainable products and services (% of all buyer



Table 83: Variations by procurement budget in earmarked budget for sustainable products and services (% of all buyer respondents),
Table 84: Earmarked budget for sustainable products and services by companies who consider sustainability increase profitability (%
of all buyer respondents), global airports industry, 2010-2011
Table 85: Full survey results ' closed questions

List of Figures
Figure 1: Perceptions of sustainability in the global packaging industry (% of packaged goods manufacturer / converter
Figure 2: Perceptions of sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011
Figure 3: Perceptions of sustainability in the global packaging industry by company turnover: (% of all respondents), 2010-2011
Figure 4: Regional variations: perceptions of sustainability in the global packaging industry (% of all respondents), 2010-2011
Figure 5: Perceptions of sustainability in the global packaging industry by senior level respondents (% of
Figure 6: Champions of sustainability in the global packaging industry: packaged goods manufacturer / converter vs. packaging
Figure 7: Champions of sustainability in the global packaging industry by region: North America, Europe, Asia-Pacific, rest of the
world (% of all respondents), 2010-2011
Figure 8: Champions of sustainability in the global packaging industry by company turnover (% of all respondents), 2010-2011
Figure 9: Packaged goods manufacturer / converter: level of implementation of sustainability practices in the global packaging
industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 10: Level of implementation of sustainability practices in the global packaging industry: (% of packaging supplier
Figure 11: Regional variations: level of implementation of sustainability practices in the global packaging industry (% of 'in the
process of implementing' and 'implemented' combined respondents), 2010-2011
Figure 12: Variations by company turnover: level of implementation of sustainability practices in the global packaging industry (% of
'in the process of implementing' and 'implemented' respondents), 2010-2011
Figure 13: Drivers of sustainability practices in the global packaging industry: buyer vs. supplier comparison (all respondents),
2010-2011
Figure 14: Drivers of sustainability practices in the global packaging industry: packaged goods manufacturer / converter vs
packaging supplier (all respondents), 2010-2011
Figure 15: Regional variations: high influence drivers of sustainability practices in the global packaging industry (% of high influence
Figure 16: Variations by company turnover: high influence drivers of sustainability practices in the global packaging industry (% of
high influence respondents), 2010-2011
Figure 17: Global packaging industry: the importance of sustainability after recession (% of packaged goods manufacturer /
converter respondents), 2010-2011
Figure 18: Packaging supplier: the importance of sustainability in the global packaging industry after recession (% of packaging
supplier respondents), 2010-2011
Figure 19: Regional variations: global packaging industry: the importance of sustainability after recession (% of all respondents),
2010-2011
Figure 20: Variations by company turnover: global packaging industry: the importance of sustainability after recession (% of all
Figure 21: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter (%
of all buyer respondents), 2010-2011
Figure 22: Global packaging industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all
Figure 23: Regional variations in the global packaging industry: post recession spending trends in sustainability (% of all



Figure 24: Variations by company turnover in the global packaging industry: post recession spending trends in sustainability (% of
all respondents), 2010-2011
Figure 25: Variations by employee size in the global packaging industry: post recession spending trends in sustainability (% of all
Figure 26: How sustainability initiatives have changed in the global packaging industry (% of packaged goods manufacturer /
Figure 27: Packaging supplier: how sustainability initiatives have changed in the global packaging industry (% of packaging supplier
Figure 28: How sustainability initiatives have changed in the global packaging industry by region: North America, Europe, Asia
Pacific, Rest of the World ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 29: How sustainability initiatives have changed in the global packaging industry by company turnover: ('in the process of
implementing' and 'implemented' responses combined), 2010-2011
Figure 30: Global packaging industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier
comparison (% of all respondents), 2010-2011
Figure 31: Global packaging industry: leading concerns in the effective implementation of sustainable practices: regional variations
(% of all respondents), 2010-2011
Figure 32: Global packaging industry: leading concerns in the effective implementation of sustainable practices: variations by
company turnover(% of all respondents), 2010-2011
Figure 33: How sustainability initiatives will impact future profitability in the global packaging industry: packaged goods manufacturer
/ converter (% of all buyer respondents), 2010- 2012
Figure 34: How sustainability initiatives will impact future profitability in the global packaging industry: buyers vs. suppliers (% of all
buyer respondents), 2010- 2012
Figure 35: Packaged goods manufacturer / converter: forecast growth in customer demand for sustainability by country (packaged
goods manufacturer / converter respondents), 2010-2012
Figure 36: Packaging supplier: forecast growth in customer demand for sustainability by country (packaging supplier respondents),
2010-2012
Figure 37: Predictions of customer spend on sustainability in the global packaging industry (% of packaged goods manufacturer /
Figure 38: Predictions of customer spend on sustainability in the global packaging industry (% of packaging supplier respondents),
2010-2011
Figure 39: Predictions of customer spend on sustainability in the global packaging industry by region (% of sum of 'a majority would
be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 40: Predictions of customer spend on sustainability in the global packaging industry by company turnover (% of sum of 'a
majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 41: Packaged goods manufacturer / converter: important attributes of sustainable development in the value chain, global
packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 42: Packaging supplier: important attributes of sustainable development in the value chain, global packaging industry (% of
packaging supplier respondents), 2010-2011
Figure 43: Regional variations: important attributes of sustainable development in the value chain, global packaging industry: sum
of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 44: Variations by company turnover: important attributes of sustainable development in the value chain, global packaging
industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 45: Packaged goods manufacturer / converter: key materials for sustainable packaging (% of packaged goods manufacturer
/ converter respondents), global packaging industry, 2010-2011
Figure 46: Packaging supplier: key materials for sustainable packaging (% of packaged goods manufacturer / converter
Figure 47: Regional variations: key materials for sustainable packaging (% of 'most sustainable' responses), global packaging



industry, 2010-2011
Figure 48: Variations by company turnover: key materials for sustainable packaging (% of 'most sustainable' responses), global
Figure 49: Purchasing decision makers: key materials for sustainable packaging (% of 'most sustainable' responses), global
Figure 50: Essential selection criterion of sustainable packaging: packaged goods manufacturer / converter vs packaging supplier (%
Figure 51: Essential selection criterion of sustainable packaging: regional variations (% of all respondents), 2010-2011
Figure 52: Essential selection criterion of sustainable packaging: variations by company size (% of all respondents), 2010-2011
Figure 53: Improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Figure 54: Improvement areas in the packaging supply chain: packaged goods manufacturer / converter vs packaging supplier (% of
all respondents), global packaging industry, 2010-2011
Figure 55: Regional variations: improvement areas in the packaging supply chain (% of all respondents), global packaging industry,
2010-2011
Figure 56: Variations by company turnover: improvement areas in the packaging supply chain (% of all respondents), global
Figure 57: Effective reporting of sustainability practices: buyer vs. supplier comparison (% of all respondents), global packaging
industry, 2010-2011
Figure 58: Plans of effective reporting of sustainability practices: buyer vs. supplier comparison (% of all respondents), global
Figure 59: Critical sustainability factors for supplier selection in the global packaging industry: packaged goods manufacturer /
converter (% of buyer respondents), 2010-2011
Figure 60: Critical sustainability factors for supplier selection in the global packaging industry by region: 'very important' and
'important' combined responses (% of all buyer respondents), 2010-2011
Figure 61: Critical sustainability factors for supplier selection in the global packaging industry by company turnover: 'very important'
and 'important' combined responses (% of all buyer respondents), 2010-2011
Figure 62: Critical sustainability factors for supplier selection in the global packaging industry by employee size: 'very important' and
'important' combined responses (% of all buyer respondents), 2010-2011
Figure 63: Critical sustainability factors for supplier selection in the global packaging industry by decision makers: 'very important'
and 'important' combined responses (% of all buyer respondents), 2010-2011
Figure 64: Leading collaborators for achieving sustainable procurement in the global packaging: packaged goods manufacturer /
converter respondents (% of all buyer respondents), 2010-2011
Figure 65: Regional variations: leading collaborators for achieving sustainable procurement in the global packaging: 'yes'
responses (% of all buyer respondents), 2010-2011
Figure 66: Company turnover variations: leading collaborators for achieving sustainable procurement in the global packaging: 'yes'
responses (% of all buyer respondents), 2010-2011
Figure 67: Global packaging industry: leading challenges in achieving sustainable procurement (% of all buyer respondents),
2010-2011
Figure 68: Global packaging industry: regional variations: leading challenges in achieving sustainable procurement (% of all buyer
Figure 69: Global packaging industry: variations by company turnover: leading challenges in achieving sustainable procurement (%
of all buyer respondents), 2010-2011
Figure 70: Global packaging industry: variations by employee size: leading challenges in achieving sustainable procurement (% of
all buyer respondents), 2010-2011
Figure 71: Annual procurement budgets in US$ in the global packaging industry (% of all buyer respondents), 2010-2011
Figure 72: Annual procurement budgets in US$ in the global packaging industry (% of all buyer respondents), 2010-2011
Figure 73: Annual procurement budgets in US$ in the global packaging industry by region (% of all buyer respondents), 2010-2011
Figure 74: Annual procurement budgets in US$ in the global packaging industry by company turnover (% of all buyer respondents),



2010-2011
Figure 75: Earmarked budget for sustainable products and services (% of all buyer respondents), global packaging industry,
2010-2011
Figure 76: Earmarked budget for sustainable products and services by companies who consider cost savings as a major driver of
sustainability (% of all buyer respondents), global packaging industry, 2010-2011


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