Although growth of RTD coffee slowed down, this is one of the most dynamically growing sectors in the soft drinks market, because RTD coffee is still quite new in Hungary, and popular, especially among young adults who drive and travel a lot and do not have enough time to drink a hot coffee.Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Soft Drinks industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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RTD Coffee - Hungary
Published on March 2010
Report Summary
Although growth of RTD coffee slowed down, this is one of the most dynamically growing sectors in the soft drinks market, because
RTD coffee is still quite new in Hungary, and popular, especially among young adults who drive and travel a lot and do not have
enough time to drink a hot coffee.
Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they legislative,
distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Rtd Coffee in Hungary
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Soft Drinks' Growth Slows Down in 2009
Changing Consumer Habits and Health Awareness Result in A Shift in Soft Drinks
Hungarian Watt Energy Drink Leaves Its Main Competitor Behind
Supermarkets and Discounters Lead Off-trade Sales
After A Long Recovery, Sales Will Grow Faster During the Forecast Period
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Key Trends and Developments
Economic Crisis Has A Big Impact on On-trade Sales
Youthful and Hectic Lifestyles Help Forge the Way for Energy Drinks
Bottled Water Gains Ground on Carbonates and Fruit/vegetable Juice
Popularity of Pet Packaging Continues in Fruit/vegetable Juice
Soda Water on Top Again
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Hungary
Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
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Summary 1 Research Sources
Buszesz Rt
Strategic Direction
Key Facts
Summary 2 Buszesz Rt: Key Facts
Summary 3 Buszesz Rt.: Operational Indicators
Company Background
Production
Summary 4 Buszesz Rt.: Production Statistics 2009
Competitive Positioning
Summary 5 Buszesz Rt: Competitive Position 2009
Elso Magyar Gyümölcsfeldolgozó És Gyümölcslégyártó Zrt (elma Rt)
Strategic Direction
Key Facts
Summary 6 Elma Rt: Key Facts
Summary 7 Elma Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Elma Rt.: Competitive Position 2009
Sió-eckes Kft
Strategic Direction
Key Facts
Summary 9 Sió-Eckes Kft: Key Facts
Summary 10 Sió-Eckes Kft: Operational Indicators
Company Background
Production
Summary 11 Sió-Eckes Kft: Production Statistics 2008
Competitive Positioning
Summary 12 Sió-Eckes Kft: Competitive Position 2009
Szentkirályi Ásványvíz Kft
Strategic Direction
Key Facts
Summary 13 Szentkirályi Ásványvíz Kft: Key Facts
Summary 14 Szentkirályi Ásványvíz Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Szentkirályi Ásványvíz Kft: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Off-trade Sales of RTD Coffee: Volume 2004-2009
Table 41 Off-trade Sales of RTD Coffee: Value 2004-2009
Table 42 Off-trade Sales of RTD Coffee: % Volume Growth 2004-2009
Table 43 Off-trade Sales of RTD Coffee: % Value Growth 2004-2009
Table 44 Company Shares of RTD Coffee by Off-trade Volume 2005-2009
Table 45 Brand Shares of RTD Coffee by Off-trade Volume 2006-2009
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Table 46 Company Shares of RTD Coffee by Off-trade Value 2005-2009
Table 47 Brand Shares of RTD Coffee by Off-trade Value 2006-2009
Table 48 Forecast Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 49 Forecast Off-trade Sales of RTD Coffee: Value 2009-2014
Table 50 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 51 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
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