This document provides a summary of a report on the European branded coffee shop market in 23 countries. Some key points: - It examines the size and growth of the branded coffee shop market in each country from 2009-2015. Several countries like Poland and Spain saw strong growth over 10% in 2011-2012. - Market leaders like Starbucks, Costa Coffee and Coffee Fellows are profiled for each country along with operating statistics and strategies. Consumer trends toward convenience and sustainability are also discussed. - Challenges facing the industry like economic uncertainty and high rents are analyzed. Success factors include quality coffee, food offerings and a strong brand. The growth potential of each market is evaluated based on GDP per capita and existing

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Project Café 12 Europe - European Coffee Shop Market
Published on November 2012
Report Summary
Allegra Strategies is proud to release the 2012 report on European branded coffee shop market, providing comprehensive research
on this fast developing market.
The ProjectCafé12 EU report focuses on the growth of branded chains across 23 countries: Austria, Belgium, Bulgaria, Czech
Republic, Denmark, Finland, France, Germany, Greece, Hungary, Republic of Ireland, Italy, The Netherlands, Norway, Poland,
Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, UK, and now including Turkey.
Allegra interviewed more than 300 senior representatives from major coffee shop brands to produce this in-depth study, providing
business managers, owners and investors with a detailed understanding of the opportunities and challenges faced by coffee
operators in Europe and how each market is evolving.
THE REPORT EXPLORES THE FOLLOWING
' Market size and growth forecasts
' Drivers and inhibitors of growth
' Detailed profiles, analyses, market positioning and comparisons of the major coffee chains across each country
' Consumer coffee shop trends for each market
' Comparison of coffee beverage prices across Europe
' Key success factors for coffee operators
' Forecast market developments and trends
Launched on 21 November 2012, the ProjectCafé12 Europe report is available to Food Strategy Forum members who have Premium
and Foundation membership.
METHODOLOGY
Interviews with CEOs, managing directors, senior managers and store managers of major industry players, including:
' leading European coffee and food-focused chains
' major coffee roasters and key equipment suppliers
' non-specialist players including department stores, supermarkets, bookstores
' leading property companies, letting agents and landlords
Table of Content
INTRODUCTION AND BACKGROUND 1
I.1 Objectives and Scope 2
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I.2 Key Terms and Definitions 3
Table I.1 ' Key Terms Used Throughout Project Café12 Europe 3
I.3 Country Abbreviations 4
Table I.2 ' Country Abbreviations 4
SECTION 1 ' EXECUTIVE SUMMARY 5
1.1 Overview 6
1.2 Country Summaries 8
SECTION 2 ' EUROPEAN MARKET OVERVIEW 15
2.1 Market Size by Country 16
Figure 2.1 ' Market Size by Country, October 2012 16
2.2 Fastest Growing Countries 17
Table 2.1 ' Branded Coffee Shop Growth by Country, 2011-2012 17
2.3 Key Economic Indicator by Country 18
Table 2.2 ' Key Economic Indicator by Country, 2012 18
2.4 Growth Potential for Branded Coffee Shops 19
Figure 2.2 ' EU Comparative Analysis GDP/Capita and Branded Coffee Shops/ Million Capita by Country, 2012 19
2.5 VAT Rates 20
Table 2.3 ' Vat Rate by Country, Regular and Food Service, 2012 20
2.6 Top 20 Market Players 21
Table 2.4 ' Top 20 Branded Coffee Chains Across Europe*, October 2011-2012 21
2.7 Coffee Consumption by Country 22
Figure 2.3 ' Per Capita Coffee Consumption by Country, Average of Year 2003-2012 22
2.8.1 Price Comparisons by Country ' Single Espresso 23
Figure 2.4 ' Estimated Average Price of a Single Espresso by Country, October 2011-2012 23
2.8.2 Price Comparisons by Country ' Medium Cappuccino 24
Figure 2.5 ' Estimated Average Price of a Medium Cappuccino by Country, October 2011-2012 24
2.8.3 Price Comparison by Country ' Medium Latte 25
Figure 2.6 ' Estimated Average Price of a Medium Latte by Country, October 2011-2012 25
SECTION 3 ' FINDINGS OF INDUSTRY LEADER SURVEY 27
3.1 Summary 28
3.2 Current Trading Environment 29
Figure 3.1 ' Current Trading Environment, 2009-2012 29
3.3 Recent Trading Performance 30
Figure 3.2 'Recent Trading Performance against past Six Months, 2009-2012 30
3.4 Industry Perspectives on Current Trading Environment 31
3.5 Short-Term Trading Expectations 32
Figure 3.3 ' Trading Expectations for the Next 3-6 Months, 2009-2012 32
3.6 Influence of Branded Coffee Chains 34
3.7 Euro Crisis 35
Figure 3.4 ' Impact of Euro Crisis, 2012 35
Figure 3.5 ' Euro Crisis Recovery Forecast, 2012 35
3.8 Economic Recovery Forecast 36
Figure 3.6 ' Economic Recovery Forecast, 2010-2012 36
3.9 Declining Consumer Spend 37
Figure 3.7 ' Declining Consumer Spend, 2009-2012 37
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3.10 Important Consumer Trends 38
Table 3.1 ' Most Important Consumer Trends, 2011-2012 38
3.11.1 Fastest Growing Products ' Coffee Beverages 41
Table 3.2 ' Fastest Growing Products ' Coffee Beverages, 2011-2012 41
3.11.2 Fastest Growing Products ' Food 42
Table 3.3 ' Fastest Growing Products ' Food, 2011-2012 42
3.12 Key Success Factors 43
Table 3.4 ' Key Success Factors for Coffee Shop Operators, 2011-2012 43
3.13 Main Industry Challenges 45
Table 3.5 ' Main Industry Challenges, 2011-2012 45
3.14 Impact of Sustainability Issues 47
Figure 3.8 ' Impact of Sustainability Issues, 2009-2012 47
3.15 Sustainability Initiatives 48
Table 3.6 ' Sustainability Initiatives, 2011-2012 48
3.16 Industry Perspectives on Sustainability 48
3.17 Importance of Ethical Coffee 50
Figure 3.9 ' Importance of Ethical Coffee, 2009-2012 50
3.18 Take-Away Coffee Consumption 51
Figure 3.10' Take-Away Coffee Consumption, 2009-2012 51
3.19 Industry Perspectives on Take-Away 52
3.20 Interest in New Products 53
Figure 3.11 ' Interest in New Products, 2012 53
3.21 Key Success Factors for Food and Beverage Suppliers 54
Table 3.7 ' Key Success Factors for Food and Beverage Suppliers, 2011-2012 54
3.22 Key Success Factors for Equipment Suppliers 55
Table 3.8 ' Key Success Factors for Equipment Suppliers, 2010-2012 55
3.23.1 Property and Rents ' Availability of Sites 56
Figure 3.12 ' Availability of Sites, 2009-2012 56
3.23.2 Property and Rents ' Outlook for Rents 57
Figure 3.13 ' Outlook for Rents, 2009-2012 57
3.23.3 Property and Rents ' Property Analysis per Country 58
Table 3.9 ' Property Analysis per Country, 2012 58
3.23.4 Property and Rents ' Industry Perspectives 59
3.24.1 Future Opportunities ' Branded Chains Growth 60
Figure 3.14 ' Future Opportunities , 2009-2012 60
3.24.2 Future Opportunities ' Importance of Branded Chains 61
Figure 3.14 ' Importance of Branded Chains, 2009-2012 61
3.25 Future Trends 62
SECTION 4 ' MARKET BY COUNTRY 63
4.1 Austria 65
4.1.1 Country Summary 67
4.1.2 Key Economic and Demographic Data 68
Table 4.1.1 ' Key Economic Data, Austria 2012 68
Table 4.1.2 ' Major Cities by Population, Austria 2012 69
4.1.3 Market Share of Branded Coffee-Focused Chains 71
Table 4.1.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Austria 2011-2012 71
4.1.4 Other Important Branded Operators 72
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Table 4.1.4 ' Other Important Branded Operators, Austria 2011-2012 72
4.1.5 Average Coffee Beverage Selling Prices 73
Table 4.1.5 ' Average Coffee Beverage Selling Prices, Austria, October 2012 73
Figure 4.1.1 ' Austria Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 73
4.1.6 Market Size and Growth 74
Figure 4.1.2 ' Austria Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 74
4.1.7 Market Overview 76
4.1.8 Key Market Players 77
4.1.9 Consumer Trends 78
4.1.10 Market Drivers and Inhibitors 79
4.1.11 Key Success Factors 80
4.1.12 Key Industry Challenges 81
4.1.13 Take-Away Coffee 82
4.1.14 Sustainability 83
4.1.15 Market Growth 84
4.1.16 Major Branded Coffee Shop Operators 87
Table 4.1.6 ' Major Branded Coffee Shop Operators, Austria 2011-2012 87
4.2 Belgium 91
4.2.1 Country Summary 93
4.2.2 Key Economic and Demographic Data 94
Table 4.2.1 ' Key Economic Data, Belgium 2012 94
Table 4.2.2 ' Major Cities by Population, Belgium 2012 95
4.2.3 Market Share of Branded Coffee-Focused Chains 97
Table 4.2.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Belgium 2011-2012 97
4.2.4 Market Share of Branded Food-Focused Chains 98
Table 4.2.4 ' Branded Food-Focused Operators Store Numbers and Market Share, Belgium 2011-2012 98
4.2.5 Average Coffee Beverage Selling Prices 99
Table 4.2.5 ' Average Coffee Beverage Selling Prices, Belgium, October 2012 99
Figure 4.2.1 ' Belgium Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 99
4.2.6 Market Size and Growth 100
Figure 4.2.2 ' Belgium Branded Coffee Chains Outlets, Market Size and Forecast, 2009-2015F 100
4.2.7 Market Overview 102
4.2.8 Key Market Players 103
4.2.9 Consumer Trends 104
4.2.10 Market Drivers and Inhibitors 106
4.2.11 Key Success Factors 107
4.2.12 Key Industry Challenges 108
4.2.13 Sustainability 109
Figure 4.2.3 ' Belgium Ethical Coffee, 2012 109
4.2.14 Major Branded Coffee Shop Operators 112
Table 4.2.6 ' Major Branded Coffee Shop Operators, Belgium 2011-2012 113
4.2.15 Major Branded Food-Focused Operators 114
Table 4.2.7 ' Major Branded Food-Focused Operators, Belgium 2011-2012 115
4.3 Bulgaria 119
4.3.1 Country Summary 121
4.3.2 Key Economic and Demographic Data 122
Table 4.3.1 ' Key Economic Data, Bulgaria 2012 122
Table 4.3.2 ' Major Cities by Population, Bulgaria 2012 123
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4.3.3 Market Share of Branded Coffee-Focused Chains 125
Table 4.3.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Bulgaria 2011-2012 125
4.3.4 Average Coffee Beverage Selling Prices 126
Table 4.3.4 ' Average Coffee Beverage Selling Prices, Bulgaria, October 2012 126
Figure 4.3.1 ' Bulgaria Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 126
4.3.5 Market Size and Growth 127
Figure 4.3.2 ' Bulgaria Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 127
4.3.6 Market Overview 129
4.3.7 Key Market Players 130
4.3.8 Consumer Trends 131
4.3.9 Consumer Profile 133
4.3.10 Key Success Factors 134
4.3.11 Key Industry Challenges 135
4.3.12 Sustainability 136
4.3.13 Market Growth 137
4.3.14 Major Branded Coffee Shop Operators 139
Table 4.3.5 ' Major Branded Coffee Shop Operators, Bulgaria 2011-2012 141
4.4 Czech Republic 145
4.4.1 Country Summary 147
4.4.2 Key Economic and Demographic Data 148
Table 4.4.1 ' Key Economic Data, Czech Republic 2012 148
Table 4.4.2 ' Major Cities by Population, Czech Republic 2012 149
4.4.3 Market Share of Branded Coffee-Focused Chains 151
Table 4.4.3 'Branded Coffee Shop Operators Store Numbers and Market Share, Czech Republic 2011-2012 151
4.4.4 Average Coffee Beverage Selling Prices 152
Table 4.4.4 ' Average Coffee Beverage Selling Prices, Czech Republic, October 2012 152
Figure 4.4.1 ' Czech Republic Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 152
4.4.5 Competitive Landscape ' Positioning Map 153
Figure 4.4.2 ' Czech Republic Coffee Shop Market Positioning Map, 2012 153
4.4.6 Market Size and Growth 154
Figure 4.4.3 ' Czech Republic Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 154
4.4.7 Market Overview 156
4.4.8 Impact of Current Economic Situation 157
4.4.9 Key Market Players 158
4.4.10 Consumer Trends 159
4.4.11 Market Drivers and Inhibitors 161
4.4.12 Key Success Factors 162
4.4.13 Key Industry Challenges 163
4.4.14 Key Player Profiles 165
Bageterie Boulevard 166
Café Coffee Day ' Emporio 168
Coffeeshop Company 170
Coffee&Co 172
Costa Coffee 174
Café Infinity 176
McCafé 178
M&S Café 180
Paneria 182
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Segafredo Zanetti Espresso 184
Starbucks Coffee Company 186
Tchibo 188
4.5 Denmark 191
4.5.1 Country Summary 193
4.5.2 Key Economic and Demographic Data 194
Table 4.5.1 ' Key Economic Data, Denmark 2012 194
Table 4.5.2 ' Major Cities by Population, Denmark 2012 195
4.5.3 Market Share of Branded Coffee-Focused Chains 197
Table 4.5.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Denmark 2011-2012 197
4.5.4 Market Share of Branded Food-Focused Chains 198
Table 4.5.4 ' Branded Food-Focused Operators Store Numbers and Market Share, Denmark 2011-2012 198
4.5.5 Average Coffee Beverage Selling Prices 199
Table 4.5.5 ' Average Coffee Beverage Selling Prices, Denmark, October 2012 199
Figure 4.5.1 ' Denmark Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 199
4.5.6 Competitive Landscape ' Positioning Map 200
Figure 4.5.2 ' Denmark Coffee Shop Market Positioning Map, 2012 200
4.5.7 Market Size and Growth 201
Figure 4.5.3 ' Denmark Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 201
4.5.8 Market Overview 203
4.5.9 Current Trading Environment 204
Figure 4.5.4 ' Denmark Current Trading Environment for Coffee Shops, 2012 204
Figure 4.5.5 ' Denmark Current Trading Environment for Coffee Shops, 2012 204
4.5.10 Key Market Players 205
4.5.11 Consumer Trends 206
4.5.12 Fastest Growing Products 207
Table 4.5.6 ' Top 10 Fastest Growing Products Food and Beverage Products, Denmark 2012 207
4.5.13 Market Drivers 208
4.5.14 Market Inhibitors 209
4.5.15 Key Success Factors and Industry Challenges 210
4.5.16 Take-Away Coffee 211
Figure 4.5.6 ' Denmark Growth of Take-Away Consumption, 2012 211
4.5.17 Sustainability 212
4.5.18 Market Growth 213
4.5.19 Key Player Profiles 214
Baresso Coffee 216
Emmerys 218
Joe & The Juice 220
Kong Kaffe 222
Lagkagehuset 224
Riccos Kaffebar 226
Starbucks Coffee Company 228
4.6. Finland 231
4.6.1. Country Summary 233
4.6.2. Key Economic Data and Demographic Data 234
Table 4.6.1 ' Key Economic Data, Finland 2012 234
Table 4.6.2 ' Major Cities by Population, Finland 2012 235
4.6.3 Market Share of Branded Coffee Shop Chains 237
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Table 4.6.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Finland 2011-2012 237
4.6.4 Market Share of Other Important Branded Operators 238
Table 4.6.4 ' Other Important Branded Operators Store Numbers and Market Share, Finland 2011-2012 238
4.6.5 Average Coffee Beverage Selling Prices 239
Table 4.6.5 ' Average Coffee Beverage Selling Prices, Finland, October 2012 239
Figure 4.6.1 ' Finland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 239
4.6.6 Competitive Landscape ' Positioning Map 240
Figure 4.6.2 ' Finland Coffee Shop Market Positioning Map, 2012 240
4.6.7 Market Size and Growth 241
Figure 4.6.3 ' Finland Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 241
4.6.8 Market Overview 243
4.6.9 Key Market Players 244
4.6.10 Key Success Factors 245
4.6.11 Key Industry Challenges 246
4.6.12 Market Growth 247
4.6.13 Key Player Profiles 249
Arnolds Bakery & Coffee Shop 250
Aschan 252
Coffee House 254
Kaffecentralen 256
Picnic 258
Robert's Coffee 260
Starbucks Coffee Company 262
Wayne's Coffee 264
4.7 France 267
4.7.1 Country Summary 269
4.7.2 Key Economic and Demographic Data 270
Table 4.7.1 ' Key Economic Data, France 2012 270
Table 4.7.2 ' Major Cities by Population, France 2012 271
4.7.3 Leading Branded Coffee Shop and Food-Focused Operators 273
Table 4.7.3 ' Major Coffee Shop Chains, France 2012 273
Table 4.7.4 ' Major Bakery Chains, France 2012 273
Table 4.7.5 ' Major Quick Service Operators, France 2012 273
4.7.4 Market Share of Branded Coffee-Focused Chains 274
Table 4.7.6 ' Branded Coffee Shop Operators Store Numbers and Market Share, France 2011-2012 274
4.7.5 Market Share of Branded Bakery Chains 275
Table 4.7.7 ' Branded Bakery Operators Store Numbers and Market Share, France 2011-2012 275
4.7.6 Average Coffee Beverage Selling Prices 276
Table 4.7.8 ' Average Coffee Beverage Selling Prices, France, October 2012 276
Figure 4.7.1 ' France Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 276
4.7.7 Competitive Landscape ' Positioning Map 277
Figure 4.7.2 ' France Coffee Shop Market Positioning Map, 2012 277
4.7.8 Market Size and Growth 278
Figure 4.7.3 ' France Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 278
4.7.9 Market Overview 280
4.7.10 Key Market Players 281
4.7.11 Consumer Trends 282
4.7.12 Market Drivers and Inhibitors 284
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4.7.13 Key Success Factors 285
4.7.14 Key Industry Challenges 286
4.7.15 Take-Away Coffee 287
Figure 4.7.4 ' France Growth of Take-Away Consumption, 2012 287
4.7.16 Market Growth 288
Figure 4.7.5 ' France Branded Coffee Shop Growth, 2012 288
4.7.17 Key Player Profiles 289
Bonne journée 290
Brioche Dorée 292
Coeur de Blé 294
Coffea 296
Columbus Café 298
French Coffee Shop 300
Espressamente Illy 302
La Croissanterie 304
La Mie Câline 306
Malongo Café 308
McCafé 310
Paul 312
Pret a Manger 314
Pomme de Pain 316
Segafredo Zanetti Espresso 318
Starbucks Coffee Company 320
4.8 Germany 323
4.8.1 Country Summary 325
4.8.2 Key Economic and Demographic Data 326
Table 4.8.1 ' Key Economic Data, Germany 2012 326
Table 4.8.2 ' Major Cities by Population, Germany 2012 327
4.8.3 Market Share of Branded Coffee-Focused Chains 328
Table 4.8.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Germany 2011-2012 328
4.8.4 Importance of Bakery Channel 331
4.8.5 Top 10 Bakery Chains 332
Table 4.8.4 ' Top 10 Bakery Chains, Germany 2012 332
4.8.6 Other Important Food-Led Operators 335
Table 4.8.5 ' Other Important Food-Led Operators, Germany 2012 335
4.8.7 Other Important Operators 336
Table 4.8.6 ' Other Important Operators, Germany 2012 336
4.8.8 Average Coffee Beverage Selling Prices 337
Table 4.8.7 ' Average Coffee Beverage Selling Prices, Germany, October 2012 337
Figure 4.8.1 ' Germany Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 337
4.8.9 Competitive Landscape ' Positioning Map 338
Figure 4.8.2 ' Germany Coffee Shop Market Positioning Map, 2012 338
4.8.10 Market Size and Growth 339
Figure 4.8.3 ' Germany Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 339
4.8.11 Market Overview 341
4.8.12 Current Trading Environment 342
Figure 4.8.4 ' Germany Current Trading Environment for Coffee Shops, 2011-2012 342
Figure 4.8.5 ' Germany Change in Short-Term Results, 2011-2012 342
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4.8.13 Euro Crisis 343
Figure 4.8.6 ' Germany Impact of Euro Crisis on Operators, 2012 343
Figure 4.8.7 ' Germany Euro Crisis Resolution, 2012 343
4.8.14 Key Market Players 344
4.8.15 Consumer Trends 345
Table 4.8.8 ' Top Consumer Trends, Germany 2012 347
Table 4.8.9 ' Impact of Economic Situation on Consumer Trends, Germany 2012 347
4.8.16 Consumer Profile 349
Table 4.8.10 ' Coffee Consumer Typology by Operator, Germany 2012 349
4.8.17 Fastest Growing Products 351
Table 4.8.11 ' Top Fastest Growing Products Food and Beverage Products, Germany 2012 351
4.8.18 Market Drivers and Inhibitors 352
4.8.19 Key Success Factors 353
4.8.20 Key Industry Challenges 354
4.8.21 Increasing Competition from Bakery Chains 355
4.8.22 Take-Away Coffee 356
Figure 4.8.8 ' Germany Growth of Take-Away Consumption, 2011-2012 356
4.8.23 Sustainability 358
Figure 4.8.9 ' Germany Increasing Importance of Ethical Sourcing, 2011-2012 358
4.8.24 Coffee Supply ' Challenges and Opportunities 360
Table 4.8.12 ' Top Opportunities for Coffee Suppliers, Germany 2012 360
Table 4.8.13 ' Top Challenges for Coffee Suppliers, Germany 2012 360
4.8.25 Key Considerations When Choosing Suppliers 361
Table 4.8.14 ' Top Considerations When Choosing a Food and Beverage Supplier, Germany 2012 361
Table 4.8.15 'Top Considerations When Choosing an Equipment Supplier, Germany 2012 361
4.8.26 Key Player Profiles 363
Aran 364
Balzac Coffee 366
Black Bean 368
Burger KingCafé 370
Cafetiero 372
Caffè Dallucci 374
Caffè Ritazza 376
Campus Suite 378
chicco di caffè 380
Coffee-Bay 382
Coffee Fellows 384
Coffeeshop Company 386
CUP&CINO 388
Einstein Kaffee 390
Espressamente Illy 392
Espresso-Team 394
Gastro Kanne 396
McCafé 398
Meyerbeer Coffee 400
Primo Espresso 402
San Fancisco Coffee Company 404
Segafredo Zanetti Espresso 406
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Starbucks Coffee 408
Tchibo 410
Wiener's Der Kaffee 412
World Coffee Company 414
Woyton 416
4.9 Greece 419
4.9.1 Country Summary 421
4.9.2 Key Economic and Demographic Data 422
Table 4.9.1 ' Key Economic Data, Greece 2012 422
Table 4.9.2 ' Major Cities by Population, Greece 2012 423
4.9.3 Market Share of Branded Coffee-Focused Chains 425
Table 4.9.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Greece 2011-2012 425
4.9.4 Average Coffee Beverage Selling Prices 426
Table 4.9.4 ' Average Coffee Beverage Selling Prices, Greece, October 2012 426
Figure 4.9.1 ' Greece Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 426
4.9.5 Market Size and Growth 427
Figure 4.9.2 ' Greece Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 427
4.9.6 Market Overview 429
4.9.7 Key Market Players 430
4.9.8 Consumer Trends 431
4.9.9 Key Success Factors and Challenges 432
4.9.10 Sustainability 433
4.9.11 Major Branded Coffee Shop Operators 435
Table 4.9.5 ' Major Branded Coffee Shop Operators, Greece 2011-2012 437
4.9.12 Other Important Branded Operators 440
Table 4.9.6 ' Other Important Branded Operators, Greece 2011-2012 440
4.10 Hungary 441
4.10.1 Country Summary 443
4.10.2 Key Economic and Demographic Data 444
Table 4.10.1 ' Key Economic Data, Hungary 2012 444
Table 4.10.2 ' Major Cities by Population, Hungary 2012 445
4.10.3 Market Share of Branded Coffee-Focused Chains 447
Table 4.10.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Hungary 2011-2012 447
4.10.4 Average Coffee Beverage Selling Prices 448
Table 4.10.4 ' Average Coffee Beverage Selling Prices, Hungary, October 2012 448
Figure 4.10.1 ' Hungary Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 448
4.10.5 Market Size and Growth 449
Figure 4.10.2 ' Hungary Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 449
4.10.6 Market Overview 451
4.10.7 Key Market Players 452
4.10.8 Consumer Trends 453
4.10.9 Key Success Factors 454
4.10.10 Key Industry Challenges 455
4.10.11 Key Player Profiles 457
Café Frei 458
Caffè Ritazza 460
California Coffee Company 462
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Coffeeshop Company 464
Costa Coffee 466
Leroy Café 468
McCafé 470
Segafredo Zanetti Espresso 472
Semiramis 474
SpazioCaffé 476
Starbucks Coffee Company 478
Szamos Marcipán 480
4.11 Republic of Ireland 483
4.11.1 Country Summary 485
4.11.2 Key Economic and Demographic Data 486
Table 4.11.1 ' Key Economic Data, Republic of Ireland 2012 486
Table 4.11.2 ' Major Cities by Population, Republic of Ireland 2012 487
4.11.3 Market Share of Branded Coffee-Focused Chains 489
Table 4.11.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Republic of Ireland 2011-2012 489
4.11.4 Market Share of Branded Food-Focused Chains 490
Table 4.11.4 ' Branded Food-Focused Operators Store Numbers and Market Share, Republic of Ireland 2011-2012 490
4.11.5 Other Important Branded Operators 491
Table 4.11.5 ' Other Important Branded Operators, Republic of Ireland 2011-2012 491
4.11.6 Average Coffee Beverage Selling Prices 492
Table 4.11.6 ' Average Coffee Beverage Selling Prices, Republic of Ireland, October 2012 492
Figure 4.11.1 ' Republic of Ireland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 492
4.11.7 Competitive Landscape ' Positioning Map 493
Figure 4.11.2 ' Republic of Ireland Coffee Shop Market Positioning Map, 2012 493
4.11.8 Market Size and Growth 494
Figure 4.11.3 ' Republic of Ireland Branded Coffee Chain Outlets, Market Size and Forecast, 2009-2015F 494
4.11.9 Market Overview 496
4.11.10 Key Market Players 497
4.11.11 Consumer Trends 498
4.11.12 Market Drivers and Inhibitors 499
4.11.13 Sustainability 500
4.11.14 Market Growth 501
4.11.15 Key Player Profiles 502
BB's Coffee and Muffins 503
Butlers Chocolate Café 505
Café Sol 507
Costa Coffee 509
Insomnia Coffee Company 511
McCafé 513
O'Briens Sandwich Bars 515
Starbucks Coffee Company 517
Tim Hortons 519
4.12 Italy 521
4.12.1 Country Summary 523
4.12.2 Key Economic and Demographic Data 524
Table 4.12.1 ' Key Economic Data, Italy 2012 524
Table 4.12.2 ' Major Cities by Population, Italy 2012 525
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4.12.3 Market Share of Branded Coffee-Focused Chains 527
Table 4.12.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Italy 2011-2012 527
4.12.4 Average Coffee Beverage Selling Prices 528
Table 4.12.4 ' Average Coffee Beverage Selling Prices, Italy, October 2012 528
Figure 4.12.1 ' Italy Branded Coffee Chain Average Cappuccino and Espresso Pricing, 2011-2012 528
4.12.5 Market Size and Growth 529
Figure 4.12.2 ' Italy Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 529
4.12.6 Market Overview 531
4.12.7 Current Trading Environment 532
Figure 4.12.3 ' Italy Current Trading Environment for Coffee Shops, 2011-2012 532
Figure 4.12.4 ' Italy Current Trading Environment for Coffee Shops, 2012 532
4.12.8 Key Market Players 533
4.12.9 Consumer Trends 534
4.12.10 Key Success Factors 536
4.12.11 Key Industry Challenges 537
4.12.12 Take-Away Coffee 538
Figure 4.12.5 ' Italy Growth of Take-Away Consumption, 2011-2012 538
4.12.13 Sustainability 539
Figure 4.12.6 ' Italy Growth of Take-Away Consumption, 2012 539
4.12.14 Major Branded Coffee Shop Operators 542
Table 4.12.5 ' Major Branded Coffee Shop Operators, Italy 2011-2012 544
4.12.15 Other Important Branded Operators 549
Table 4.12.6 ' Other Important Branded Operators, Italy 2011-2012 549
4.13 The Netherlands 551
4.13.1 Country Summary 553
4.13.2 Key Economic and Demographic Data 554
Table 4.13.1 ' Key Economic Data, The Netherlands 2012 554
Table 4.13.2 ' Major Cities by Population, The Netherlands 2012 555
4.13.3 Market Share of Branded Coffee-Focused Chains 557
Table 4.13.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, The Netherlands 2011-2012 557
4.13.4 Average Coffee Beverage Selling Prices 558
Table 4.13.4 ' Average Coffee Beverage Selling Prices, The Netherlands, October 2012 558
Figure 4.13.1 ' The Netherlands Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 558
4.13.5 Market Size and Growth 559
Figure 4.13.1 ' The Netherlands Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 559
4.13.6 Market Overview 561
4.13.7 Key Market Players 562
4.13.8 Consumer Trends 563
4.13.9 Key Success Factors and Industry Challenges 564
4.13.10 Take-Away Coffee 565
Figure 4.13.3 ' The Netherlands Growth of Take-Away Consumption, 2012 565
4.13.11 Sustainability 566
4.13.12 Major Branded Coffee Shop Operators 568
Table 4.13.5 ' Major Branded Coffee Shop Operators, The Netherlands 2011-2012 570
4.13.13 Other Important Branded Operators 573
Table 4.13.6 ' Other Important Branded Operators, The Netherlands 2011-2012 573
4.14 Norway 575
4.14.1 Country Summary 577
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4.14.2 Key Economic and Demographic Data 578
Table 4.14.1 ' Key Economic Data, Norway 2012 578
Table 4.14.2 ' Major Cities by Population, Norway 2012 579
4.14.3 Market Share of Branded Coffee Shop Chains 581
Table 4.14.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Norway 2011-2012 581
4.14.4 Market Share of Other Important Branded Operators 582
Table 4.14.4 'Other Important Branded Operators Store Numbers and Market Share, Norway 2012 582
4.14.5 Average Coffee Beverage Selling Prices 583
Table 4.14.5 ' Average Coffee Beverage Selling Prices, Norway, October 2012 583
Figure 4.14.1 ' Norway Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 583
4.14.6 Competitive Landscape ' Positioning Map 584
Figure 4.14.2 ' Norway Coffee Shop Market Positioning Map, 2012 584
4.14.7 Market Size and Growth 585
Figure 4.14.3 ' Norway Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 585
4.14.8 Market Overview 587
4.14.9 Key Market Players 588
4.14.10 Key Success Factors 589
4.14.11 Key Industry Challenges 590
4.14.12 Market Growth 591
4.14.13 Key Player Profiles 593
Café Opus 594
Kaffebrenneriet 596
Starbucks Coffee Company 598
Stockfleths 600
United Bakeries 602
W.B.Samson 604
Wayne's Coffee 606
4.15 Poland 609
4.15.1 Country Summary 611
4.15.2 Key Economic and Demographic Data 612
Table 4.15.1 ' Key Economic Data, Poland 2012 612
Table 4.15.2 ' Major Cities by Population, Poland 2012 613
4.15.3 Market Share of Branded Coffee-Focused Chains 615
Table 4.15.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Poland 2011-2012 615
4.15.4 Other Important Branded Operators 616
Table 4.15.4 ' Other Important Branded Operators, Poland 2011-2012 616
4.15.5 Average Coffee Beverage Selling Prices 617
Table 4.15.5 ' Average Coffee Beverage Selling Prices, Poland, October 2012 617
Figure 4.15.1 ' Poland Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 617
4.15.6 Market Size and Growth 618
Figure 4.15.2 ' Poland Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 618
4.15.7 Market Overview 620
4.15.8 Consumer Trends 621
4.15.9 Key Success Factors and Industry Challenges 622
4.15.10 Key Player Profiles 623
Cafe Club 624
Coffeeheaven 626
Coffeeshop Company 628
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Costa Coffee 630
Empik Cafe 632
Green Caffé Nero 634
iCoffee 636
McCafé 638
Starbucks Coffee Company 640
Tchibo 642
W Biegu Café 644
4.16 Portugal 647
4.16.1 Country Summary 649
4.16.2 Key Economic and Demographic Data 650
Table 4.16.1 ' Key Economic Data, Portugal 2012 650
Table 4.16.2 ' Major Cities by Population, Portugal 2012 651
4.16.3 Market Share of Branded Coffee-Focused Chains 653
Table 4.16.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Portugal 2011-2012 653
4.16.4 Average Coffee Beverage Selling Prices 654
Table 4.16.4 ' Average Coffee Beverage Selling Prices, Portugal, October 2012 654
Figure 4.16.1 ' Portugal Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 654
4.16.5 Market Size and Growth 655
Figure 4.16.2 ' Portugal Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 655
4.16.6 Market Overview 657
4.16.7 Key Market Players 658
4.16.8 Consumer Trends 659
4.16.9 Key Success Factors and Industry Challenges 660
4.16.10 Major Branded Coffee Shop Operators 662
Table 4.16.5 ' Major Branded Coffee Shop Operators, Portugal 2011-2012 663
4.17 Romania 667
4.17.1 Country Summary 669
4.17.2 Key Economic and Demographic Data 670
Table 4.17.1 ' Key Economic Data, Romania 2012 670
Table 4.17.2 ' Major Cities by Population, Romania 2012 671
4.17.3 Market Share of Branded Coffee-Focused Chains 673
Table 4.17.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Romania 2011-2012 673
4.17.4 Average Coffee Beverage Selling Prices 674
Table 4.17.4 ' Average Coffee Beverage Selling Prices, Romania October 2012 674
Figure 4.17.1 ' Romania Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 674
4.17.5 Market Size and Growth 675
Figure 4.17.2 ' Romania Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 675
4.17.6 Market Overview 677
4.17.7 Key Market Players 678
4.17.8 Consumer Trends 679
4.17.9 Market Drivers and Inhibitors 680
4.17.10 Major Branded Coffee Shop Operators 682
Table 4.17.5 ' Major Branded Coffee Shop Operators, Romania, 2011-2012 683
4.18 Slovakia 687
4.18.1 Country Summary 689
4.18.2 Key Economic and Demographic Data 690
Table 4.18.1 ' Key Economic Data, Slovakia, 2012 690
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Table 4.18.2 ' Major Cities by Population, Slovakia, 2012 691
4.18.3 Market Share of Branded Coffee-Focused Chains 693
Table 4.18.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Slovakia 2011-2012 693
4.18.4 Competitive Landscape ' Positioning Map 694
Figure 4.18.1 ' Slovakia Coffee Shop Market Positioning Map, 2012 694
4.18.5 Average Coffee Beverage Selling Prices 695
Table 4.18.4 ' Average Coffee Beverage Selling Prices, Slovakia October 2012 695
Figure 4.18.2 ' Slovakia Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 695
4.18.6 Market Size and Growth 696
Figure 4.18.3 ' Slovakia Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 696
4.18.7 Market Overview 698
4.18.8 Key Market Players 700
4.18.9 Consumer Trends 701
4.18.10 Consumer Profile 703
4.18.11 Market Drivers and Inhibitors 704
4.18.12 Key Success Factors 705
4.18.13 Key Industry Challenges 706
4.18.14 Impact of Euro Crisis 707
4.18.15 Key Player Profiles 709
Café Dias 710
Coffee&Co 712
Coffeeshop Company 714
Greentree Caffé 716
McCafé 718
Segafredo Zanetti Espresso 720
Shtoor 722
Tchibo 724
4.19 Spain 727
4.19.1 Country Summary 729
4.19.2 Key Economic and Demographic Data 730
Table 4.19.1 ' Key Economic Data, Spain 2012 730
Table 4.19.2 ' Major Cities by Population, Spain 2012 731
4.19.3 Market Share of Branded Coffee-Focused Chains 733
Table 4.19.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Spain 2011-2012 733
4.19.4 Competitive Landscape ' Positioning Map 735
Figure 4.19.1 ' Spain Coffee Shop Market Positioning Map, 2012 735
4.19.5 Average Coffee Beverage Selling Prices 736
Table 4.19.4 ' Average Coffee Beverage Selling Prices, Spain, October 2012 736
Figure 4.19.2 ' Spain Branded Coffee Chain Average Espresso, Cappuccino and Latte Pricing, 2011-2012 736
4.19.6 Market Size and Growth 737
Figure 4.19.3 ' Spain Branded Coffee Chain Outlets, Market Size and Forecasts, 2009-2015F 737
4.19.7 Market Overview 739
4.19.8 Key Market Players 740
4.19.9 Consumer Trends 741
4.19.10 Market Drivers and Inhibitors 743
4.19.11 Key Success Factors 744
4.19.12 Key Industry Challenges 745
4.19.13 Take-Away Coffee 746
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Figure 4.19.4 ' Spain Growth of Take-Away Consumption, 2011-2012 746
4.19.14 Sustainability 747
Figure 4.19.5 ' Spain Increasing Importance of Ethical Sourcing, 2012 747
4.19.15 Market Outlook 748
4.19.16 Key Player Profiles 749
Café & Té 750
Café de Indias 752
Cafetal Club 754
Club del Café Novell 756
II Caffè di Roma 758
Jamaica Coffee Shop 760
Starbucks Coffee Company 762
4.20 Sweden 765
4.20.1 Country Summary 767
4.20.2 Key Economic and Demographic Data 768
Table 4.20.1 ' Key Economic Data, Sweden 2012 768
Table 4.20.2 ' Major Cities by Population, Sweden 2012 769
4.20.3 Market Share of Branded Coffee-Focused Chains 771
Table 4.20.3 ' Branded Coffee Shop Operators Store Numbers and Market Share, Sweden 2011-2012 771
4.20.4 Market Share of Other Important Branded Operators 772
Table 4.20.4 ' Other Important Branded Coffee Shop Operators Store Numbers and Market Share, Sweden 2011-2012 772
4.20.5 Average Coffee Beverage Selling Prices 773
Table 4.20.5 ' Average Coffee Beverage Selling Prices, Sweden, October 2012 773
Figure 4.20.1 ' Sweden Branded Coffee Chain Average Espresso, Cappucc
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