IntroductionThis databook provides key data and information on the ice cream market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories; impulse ice cream, take-home ice cream, artisanal ice cream and frozen yogurt.*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data*Category level company and brand share as well as distribution share information for 2007 and 2008*Review of the top two companies within the ice cream market, including company overview, key facts and business descriptionHighlightsThe market for ice cream in Singapore increased at a compound annual growth rate of 6.6% between 2003 and 2008.The Impulse ice cream category led the ice cream market in Singapore, accounting for a share of 41.7%.Leading players in Singapore ice cream market include Unilever, Fraser and Neave Ltd and King's Creameries (S) Pte Ltd.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the ice cream market in Singapore*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements
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Ice Cream in Singapore to 2013
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Ice Cream in Singapore to 2013
Published on March 2010
Report Summary
Introduction
This databook provides key data and information on the ice cream market in Singapore. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on four categories; impulse ice cream, take-home ice cream, artisanal ice cream and frozen yogurt.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the ice cream market, including company overview, key facts and business description
Highlights
The market for ice cream in Singapore increased at a compound annual growth rate of 6.6% between 2003 and 2008.
The Impulse ice cream category led the ice cream market in Singapore, accounting for a share of 41.7%.
Leading players in Singapore ice cream market include Unilever, Fraser and Neave Ltd and King's Creameries (S) Pte Ltd.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the ice cream market in Singapore
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: ice cream 2
Summary category level: impulse ice cream 3
Summary category level: artisanal ice cream 4
Summary category level: frozen yogurt 5
Summary category level: take-home ice cream 6
Chapter 2 Introduction 7
What is this report about' 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Singapore Dollar), 2003-08 21
Value analysis (Singapore Dollar), 2008-13 22
Value analysis (US dollars), 2003-08 24
Value analysis (US dollars), 2008-13 25
Volume analysis, 2003-08 26
Volume analysis, 2008-13 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
Unilever 38
Fraser and Neave Ltd 40
Chapter 5 Category Analysis: Impulse Ice Cream 42
Value analysis (Singapore Dollar), 2003-08 42
Value analysis (Singapore Dollar), 2008-13 43
Value analysis (US dollars), 2003-08 45
Value analysis (US dollars), 2008-13 45
Volume analysis, 2003-08 47
Volume analysis, 2008-13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Artisanal Ice Cream 58
Value analysis (Singapore Dollar), 2003-08 58
Value analysis (Singapore Dollar), 2008-13 59
Value analysis (US dollars), 2003-08 60
Value analysis (US dollars), 2008-13 60
Volume analysis, 2003-08 61
Volume analysis, 2008-13 62
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Frozen Yogurt 69
Value analysis (Singapore Dollar), 2003-08 69
Value analysis (Singapore Dollar), 2008-13 70
Value analysis (US dollars), 2003-08 71
Value analysis (US dollars), 2008-13 71
Volume analysis, 2003-08 72
Volume analysis, 2008-13 73
Company and brand share analysis 74
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Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: Take-Home Ice Cream 81
Value analysis (Singapore Dollar), 2003-08 81
Value analysis (Singapore Dollar), 2008-13 82
Value analysis (US dollars), 2003-08 83
Value analysis (US dollars), 2008-13 83
Volume analysis, 2003-08 85
Volume analysis, 2008-13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 10 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technological analysis 115
Legal analysis 117
Environmental analysis 120
Chapter 11 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 12 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 13 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 14 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135
LIST OF FIGURES
Figure 1: Ice cream, Singapore, value by category (SGDm), 2003-13 23
Figure 2: Ice cream, Singapore, category growth comparison, by value, 2003-13 25
Figure 3: Ice cream, Singapore, volume by category (liters, million), 2003-13 28
Figure 4: Ice cream, Singapore, category growth comparison, by volume, 2003-13 28
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Figure 5: Ice cream, Singapore, company share by value (%), 2007-08 30
Figure 6: Ice cream, Singapore, distribution channels by value (%), 2007-08 33
Figure 7: Impulse ice cream, Singapore, value by segment (SGDm), 2003-13 44
Figure 8: Impulse ice cream, Singapore, category growth comparison, by value, 2003-13 46
Figure 9: Impulse ice cream, Singapore, volume by segment (liters, million), 2003-13 49
Figure 10: Impulse ice cream, Singapore, category growth comparison, by volume, 2003-13 49
Figure 11: Impulse ice cream, Singapore, company share by value (%), 2007-08 51
Figure 12: Impulse ice cream, Singapore, distribution channels by value (%), 2007-08 54
Figure 13: Artisanal ice cream, Singapore, value (SGDm), 2003-13 59
Figure 14: Artisanal ice cream, Singapore, volume (liters, million), 2003-13 62
Figure 15: Frozen yogurt, Singapore, value (SGDm), 2003-13 70
Figure 16: Frozen yogurt, Singapore, volume (liters, million), 2003-13 73
Figure 17: Frozen yogurt, Singapore, distribution channels by value (%), 2007-08 77
Figure 18: Take-home ice cream, Singapore, value by segment (SGDm), 2003-13 82
Figure 19: Take-home ice cream, Singapore, category growth comparison, by value, 2003-13 84
Figure 20: Take-home ice cream, Singapore, volume by segment (liters, million), 2003-13 86
Figure 21: Take-home ice cream, Singapore, category growth comparison, by volume, 2003-13 87
Figure 22: Take-home ice cream, Singapore, company share by value (%), 2007-08 89
Figure 23: Take-home ice cream, Singapore, distribution channels by value (%), 2007-08 92
Figure 24: Global ice cream market split (value terms, 2008), top five countries 97
Figure 25: Global ice cream market value, 2003'08, top five countries 99
Figure 26: Global ice cream market split (volume terms, 2008), top five countries 101
Figure 27: Global ice cream market volume, 2003'08, top five countries 103
Figure 28: Annual data review process 131
LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Ice cream, Singapore, value by category (SGDm), 2003-08 21
Table 4: Ice cream, Singapore, value forecast by category (SGDm), 2008-13 22
Table 5: Ice cream, Singapore, value by category ($m), 2003-08 24
Table 6: Ice cream, Singapore, value forecast by category ($m), 2008-13 25
Table 7: Ice cream, Singapore, volume by category (liters, million), 2003-08 26
Table 8: Ice cream, Singapore, volume forecast by category (liters, million), 2008-13 27
Table 9: Ice cream, Singapore, brand share by value (%), 2007-08 29
Table 10: Ice cream, Singapore, value by brand (SGDm), 2007-08 29
Table 11: Ice cream, Singapore, company share by value (%), 2007-08 31
Table 12: Ice cream, Singapore, value by company (SGDm), 2007-08 31
Table 13: Ice cream, Singapore, distribution channels by value (%), 2007-08 32
Table 14: Ice cream, Singapore, value by distribution channel (SGDm), 2007-08 32
Table 15: Ice cream, Singapore, expenditure per capita (SGD), 2003-08 34
Table 16: Ice cream, Singapore, forecast expenditure per capita (SGD), 2008-13 35
Table 17: Ice cream, Singapore, expenditure per capita ($), 2003-08 35
Table 18: Ice cream, Singapore, forecast expenditure per capita ($), 2008-13 36
Table 19: Ice cream, Singapore, consumption per capita (liters), 2003-08 36
Table 20: Ice cream, Singapore, forecast consumption per capita (liters), 2008-13 37
Table 21: Unilever key facts 38
Table 22: Fraser and Neave Ltd key facts 40
Table 23: Impulse ice cream, Singapore, value by segment (SGDm), 2003-08 42
Table 24: Impulse ice cream, Singapore, value forecast by segment (SGDm), 2008-13 43
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Table 25: Impulse ice cream, Singapore, value by segment ($m), 2003-08 45
Table 26: Impulse ice cream, Singapore, value forecast by segment ($m), 2008-13 45
Table 27: Impulse ice cream, Singapore, volume by segment (liters, million), 2003-08 47
Table 28: Impulse ice cream, Singapore, volume forecast by segment (liters, million), 2008-13 48
Table 29: Impulse ice cream, Singapore, brand share by value (%), 2007-08 50
Table 30: Impulse ice cream, Singapore, value by brand (SGDm), 2007-08 50
Table 31: Impulse ice cream, Singapore, company share by value (%), 2007-08 52
Table 32: Impulse ice cream, Singapore, value by company (SGDm), 2007-08 52
Table 33: Impulse ice cream, Singapore, distribution channels by value (%), 2007-08 53
Table 34: Impulse ice cream, Singapore, value by distribution channel (SGDm), 2007-08 53
Table 35: Impulse ice cream, Singapore, expenditure per capita (SGD), 2003-08 55
Table 36: Impulse ice cream, Singapore, forecast expenditure per capita (SGD), 2008-13 55
Table 37: Impulse ice cream, Singapore, expenditure per capita ($), 2003-08 56
Table 38: Impulse ice cream, Singapore, forecast expenditure per capita ($), 2008-13 56
Table 39: Impulse ice cream, Singapore, consumption per capita (liters), 2003-08 57
Table 40: Impulse ice cream, Singapore, forecast consumption per capita (liters), 2008-13 57
Table 41: Artisanal ice cream, Singapore, value (SGDm), 2003-08 58
Table 42: Artisanal ice cream, Singapore, value forecast (SGDm), 2008-13 59
Table 43: Artisanal ice cream, Singapore, value ($m), 2003-08 60
Table 44: Artisanal ice cream, Singapore, value forecast ($m), 2008-13 60
Table 45: Artisanal ice cream, Singapore, volume (liters, million), 2003-08 61
Table 46: Artisanal ice cream, Singapore, volume forecast (liters, million), 2008-13 62
Table 47: Artisanal ice cream, Singapore, brand share by value (%), 2007-08 63
Table 48: Artisanal ice cream, Singapore, value by brand (SGDm), 2007-08 63
Table 49: Artisanal ice cream, Singapore, company share by value (%), 2007-08 64
Table 50: Artisanal ice cream, Singapore, value by company (SGDm), 2007-08 64
Table 51: Artisanal ice cream, Singapore, distribution channels by value (%), 2007-08 65
Table 52: Artisanal ice cream, Singapore, value by distribution channel (SGDm), 2007-08 65
Table 53: Artisanal ice cream, Singapore, expenditure per capita (SGD), 2003-08 66
Table 54: Artisanal ice cream, Singapore, forecast expenditure per capita (SGD), 2008-13 66
Table 55: Artisanal ice cream, Singapore, expenditure per capita ($), 2003-08 67
Table 56: Artisanal ice cream, Singapore, forecast expenditure per capita ($), 2008-13 67
Table 57: Artisanal ice cream, Singapore, consumption per capita (liters), 2003-08 68
Table 58: Artisanal ice cream, Singapore, forecast consumption per capita (liters), 2008-13 68
Table 59: Frozen yogurt, Singapore, value (SGDm), 2003-08 69
Table 60: Frozen yogurt, Singapore, value forecast (SGDm), 2008-13 70
Table 61: Frozen yogurt, Singapore, value ($m), 2003-08 71
Table 62: Frozen yogurt, Singapore, value forecast ($m), 2008-13 71
Table 63: Frozen yogurt, Singapore, volume (liters, million), 2003-08 72
Table 64: Frozen yogurt, Singapore, volume forecast (liters, million), 2008-13 73
Table 65: Frozen yogurt, Singapore, brand share by value (%), 2007-08 74
Table 66: Frozen yogurt, Singapore, value by brand (SGDm), 2007-08 74
Table 67: Frozen yogurt, Singapore, company share by value (%), 2007-08 75
Table 68: Frozen yogurt, Singapore, value by company (SGDm), 2007-08 75
Table 69: Frozen yogurt, Singapore, distribution channels by value (%), 2007-08 76
Table 70: Frozen yogurt, Singapore, value by distribution channel (SGDm), 2007-08 76
Table 71: Frozen yogurt, Singapore, expenditure per capita (SGD), 2003-08 78
Table 72: Frozen yogurt, Singapore, forecast expenditure per capita (SGD), 2008-13 78
Table 73: Frozen yogurt, Singapore, expenditure per capita ($), 2003-08 79
Table 74: Frozen yogurt, Singapore, forecast expenditure per capita ($), 2008-13 79
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Table 75: Frozen yogurt, Singapore, consumption per capita (liters), 2003-08 80
Table 76: Frozen yogurt, Singapore, forecast consumption per capita (liters), 2008-13 80
Table 77: Take-home ice cream, Singapore, value by segment (SGDm), 2003-08 81
Table 78: Take-home ice cream, Singapore, value forecast by segment (SGDm), 2008-13 82
Table 79: Take-home ice cream, Singapore, value by segment ($m), 2003-08 83
Table 80: Take-home ice cream, Singapore, value forecast by segment ($m), 2008-13 83
Table 81: Take-home ice cream, Singapore, volume by segment (liters, million), 2003-08 85
Table 82: Take-home ice cream, Singapore, volume forecast by segment (liters, million), 2008-13 86
Table 83: Take-home ice cream, Singapore, brand share by value (%), 2007-08 88
Table 84: Take-home ice cream, Singapore, value by brand (SGDm), 2007-08 88
Table 85: Take-home ice cream, Singapore, company share by value (%), 2007-08 90
Table 86: Take-home ice cream, Singapore, value by company (SGDm), 2007-08 90
Table 87: Take-home ice cream, Singapore, distribution channels by value (%), 2007-08 91
Table 88: Take-home ice cream, Singapore, value by distribution channel (SGDm), 2007-08 91
Table 89: Take-home ice cream, Singapore, expenditure per capita (SGD), 2003-08 93
Table 90: Take-home ice cream, Singapore, forecast expenditure per capita (SGD), 2008-13 93
Table 91: Take-home ice cream, Singapore, expenditure per capita ($), 2003-08 94
Table 92: Take-home ice cream, Singapore, forecast expenditure per capita ($), 2008-13 94
Table 93: Take-home ice cream, Singapore, consumption per capita (liters), 2003-08 95
Table 94: Take-home ice cream, Singapore, forecast consumption per capita (liters), 2008-13 95
Table 95: Global ice cream market value, 2008 96
Table 96: Global ice cream market split (value terms ($m), 2008), top five countries 99
Table 97: Global ice cream market volume, 2008 100
Table 98: Global ice cream market split (volume terms, 2008), top five countries 103
Table 99: Leading players, top five countries 104
Table 100: Analysis of Singapore's political landscape 106
Table 101: Analysis of Singapore's economic landscape 109
Table 102: Analysis of Singapore's social landscape 112
Table 103: Analysis of Singapore's technology landscape 115
Table 104: Analysis of Singapore's legal landscape 117
Table 105: Analysis of Singapore's environmental landscape 120
Table 106: Singapore ice cream new product launches reports, by company, 2009 122
Table 107: Singapore ice cream new product launches SKUs, by company, 2009 122
Table 108: Singapore ice cream new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 123
Table 109: Singapore ice cream new product launches (reports), by ingredients (top 10 ingredients), 2009 123
Table 110: Singapore ice cream new product launches (reports), by package tags or claims, 2009 124
Table 111: Singapore ice cream new product launches - recent five launches (2009) 124
Table 112: Singapore population, by age group, 2003-08 (millions) 125
Table 113: Singapore population forecast, by age group, 2008-13 (millions) 126
Table 114: Singapore population, by gender, 2003-08 (millions) 126
Table 115: Singapore population forecast, by gender, 2008-13 (millions) 127
Table 116: Singapore nominal GDP, 2003-08 (SGDbn, nominal prices) 127
Table 117: Singapore nominal GDP forecast, 2008-13 (SGDbn, nominal prices) 127
Table 118: Singapore real GDP, 2003-08 (SGDbn, 2000 prices) 128
Table 119: Singapore real GDP forecast, 2008-13 (SGDbn, 2000 prices) 128
Table 120: Singapore real GDP, 2003-08 ($bn, 2000 prices) 128
Table 121: Singapore real GDP forecast, 2008-13 ($bn, 2000 prices) 129
Table 122: Singapore consumer price index, 2003-08 (2000=100) 129
Table 123: Singapore consumer price index, 2008-13 (2000=100) 129
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