Global GPS Phones Industry

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Global GPS Phones Industry
Published on February 2010

Report Summary

This report analyzes the worldwide markets for GPS Phones in Thousand Units. The report provides separate comprehensive
analytics for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Annual forecasts are provided for each
region for the period 2007 through 2015. The report profiles 34 companies including many key and niche players worldwide such as
Apple Inc., Garmin International Inc., HTC Corp, LG Electronics, Motorola, Inc., Nokia Corporation, NAVTEQ Corporation, Research
in Motion Limited, Samsung Electronics Co., Ltd., and Sony Ericsson Mobile Communications AB. Market data and analytics are
derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online
sources.

Table of Content

GPS PHONES MCP-6094
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. GLOBAL MARKET OVERVIEW AND ANALYSIS II-1
GPS-Enabled Cell Phones Beat Economic Crisis II-1
Global Market Analysis II-1
Market Prelude II-2
Location Tracking System Measures in Select Countries II-2
E911 Mandate Provides the Biggest Fillip II-2
SUPL Aids in Market Penetration II-2
Market Forces and Dynamics II-3
Need for Accuracy Drives GPS-Based Location Services II-3

Global GPS Phones Industry Page 1/10


Mobile Handsets with GPS to Take Over PNDs II-3
GSM Smartphones - A Big Opportunity II-4
GPS Chips Move to Mass Market Handsets II-4
Prices of GPS-Based Mobile Phones Set to Decline II-5

2. PRODUCT OVERVIEW II-6
Global Positioning System II-6
Historic Background II-6
GPS Development Over the Years II-7
Cost Involved II-7
GPS Phones II-7
Operation II-7
Wireless Networks for GPS II-7
Basics of Cellular Telephony II-8
GPS Receivers II-8
Assisted GPS II-8
Cell Phones as GPS Device II-9
Select GPS Phones II-9
Use Of GPS Phones II-11
Detailed Directions II-11
Emergency Uses II-11
Location Tracking II-12
Location Based Services (LBS) II-12
Major Categories of Location-Based Services II-12

3. RECENT INDUSTRY ACTIVITY II-13
Vodafone Takes Over WayFinder II-13
Nokia Inks Partnership Agreement with America Movil II-13
Asustek Partners with Garmin to Develop Location-Enabled
Smartphones II-13
Northrop Grumman Collaborates with Global Security II-14
Rx Networks Licenses GPStream Technology to ST-Ericsson II-14
Furuno Acquires eRide II-14
LEADTEK and Amaryllo forms Joint Venture II-15
T-Mobile Partners with NAVIGON II-15
Nokia Acquires NAVTEQ II-15
Tata Teleservices to Deliver A-GPS Supported LBS Service II-15
i-mate' Inks Partnership Agreement with M1 II-16
Telstra to Deliver Apple iPhone 3G Services in Australia II-16
América Móvil to Deliver Apple iPhone 3G Services II-17
Bharti Airtel to Deploy Apple iPhone 3G Services II-17
SK Telecom Acquires Majority Stake in SHENZHEN-E-EYE HIGH TECH II-17
Acer Acquires E-Ten II-17
MiTAC Merges GPS Device Subsidiaries II-18
NXP Acquires GloNav II-18
Qualcomm Inks Patent Non-Assertion Deal with SiRF Technology II-19
Google Allies with Magellan II-19
Marvell Inks GPS Solution Licensing Agreement with Trimble II-19
ISM Inks Licensing Agreement with GotchaGPS II-20
China Telecom to Acquire Unicom-BREW II-20



i-Mate Partners with SatNav to Introduce Integrated Mapping
Solutions II-20
GTX Forms Joint Venture with Phantom II-20
Intrinsyc Acquires Destinator Technologies II-21
Apartment Guide Inks Agreement with Mobile Accord II-21
NemeriX Inks Partnership Agreement with Partron II-21
TeleNav Enters into Partnership with Telcel II-22
NavStar Inks Agreement for Acquisition of Argo Navigation II-22
JCB and LOXAM Adopt GlobalTRACS® Equipment Management System II-22
SiRF and Samsung Collaborate for GPS-Enabled Location Services II-23
Qualcomm and Mio Partner for Connected Personal Navigation
Devices II-23
Epson to License A-GPS Receiver Technology II-24
Rx Networks and CSR Announce eGPS and Predicted GPS
Positioning Technologies II-24
Royal Mail Deploys CoPilot Live Navigation Solution II-25
Atheros Inks Agreement to Take Over u-Nav Microelectronics II-25
NemeriX Receives Patent for GNSS RF Receiver Technology II-26

4. PRODUCT LAUNCHES/DEVELOPMENTS II-27
T-Mobile Sidekick® LX' '09 Incorporates TeleNav GPS
Navigator' Feature II-27
TeleNav to Launch TeleNav GPS Navigator Service II-27
Intergis Selects NAVTEQ's Map Data for Vericom MRM Solution II-27
TeleNav Launches TeleNav GPS Navigator' on BlackBerry App World' II-28
Tata Teleservices Introduces A-GPS Service II-28
GPS Core Launches MobileCore II-28
Sony Ericsson Introduces T707 GPS Phone with GPS and 3G II-29
Mio Launches Explora K70 II-29
Mio Technology to Introduce GPS-Enabled Phone II-29
HTC Introduces HTC Touch Cruise09, a GPS Mobile Phone II-30
Garmin-Asus Launches Nuvifone G60 GPS Phone II-30
Nokia to Introduce Nokia 6260 Slide Phone II-30
Nokia Introduces N79 Active GPS Phone II-30
Sony Ericsson Launches W715 GPS Music Phone II-30
Fandango Introduces Palm® web OS' Application II-31
Alltel Unveils BlackBerry Pearl Flip 8230 II-31
MTN and Garmap Unveil Garmap for Mobile Online II-31
Nextel Releases MOT i9 Clamshell Handset II-31
Qtel Unveils BlackBerry Curve 8900 Smartphone II-32
LG Electronics Unveils LG-KC910 Renoir II-32
ZTE to Unveil Windows-Based Phone for Vodafone II-32
LG Electronics Unveils LG Arena II-32
RF Micro Devices Unveils RF2815 for GPS-Enabled Mobile Devices II-32
Motorola, Sprint and Boost in Alliance Release Motorola
Stature i9 Flip Phone II-33
Masternaut Three X Introduces GPS-enabled Emergency Alarm Watch II-33
Nokia Unveils Three Latest Handsets II-33
CSR Unveils CSR9000 II-33
CSR Introduces Smallest GPS Combination Chip BlueCore BC7830 II-33



TWIG Mobile Launches GPS Real Time Tracking and WebFinder Service II-34
TWIG Unveils TWIG Protector II-34
SMART Communications and HTC Launch HTC Magic' II-35
CellGuide Launches RAMON GPS Module II-35
GBC Introduces GSmart MS820 II-35
AT&T and Motorola Introduce the Motorola Tundra' VA76r II-36
i-mate' Launches i-mate Products Range II-36
i-mate' Launches i-mate' 810 F II-37
Infineon and Epson Introduce Advanced Uni-Chip GPS Receiver II-37
Leica Geosystems Launches All-New CrossCheck Service II-37
LG Introduces New Viewty Smart Camera Phone II-38
Pharos Launches New Smartphone II-38
RIM Launches BlackBerry® Tour' II-38
Palm Launches Treo' Pro Smartphone on Bell Mobility's EV-DO
Rev A II-39
SkyTraq Launches Venus634LPx-T II-39
Rx Networks Unveils GPStream' SUPL 1.0 LE II-40
ALK Technologies Unveils CoPilot® Live' II-40
u-blox and Gionee to Launch New Series of GPS- Enabled Mobile
Phones II-41
PCTEL Launches Medallion GPS Antenna Platform II-41
AT&T Announces Expansion of TeleNav Track II-41
Trimble Launches AllSport GPS' Application Phones II-41
Infineon Launches LNA BGA715L7 II-42
Toshiba Launches Portege G710 Smartphone II-42
Sprint and Palm Unveil Palm® Treo' 800w Smartphone II-42
SiRF Launches SiRFprima' Multifunction Platform II-43
Webraska Launches Hybrid GPS Navigation II-43
StarHub and i-mate Offer Ultimate 8502 II-44
Infineon Launches Smallest GPS Receive Front-End Module II-44
Qualcomm Introduces New Chipset Solutions II-45
HTC Corporation Launches HTC Touch' 3G Phone II-45
HTC Introduces Touch Cruise GPS-Enabled Mobile Phone in Saudi
Arabia II-46
HTC Introduces HTC P3470' GPS-Enabled PDA Mobile Phone in India II-46
i-mate' Introduces Ultimate 8502 Smartphone in Japan II-46
i-mate' Enters Indonesian Market II-46
Sygic and Tele Atlas Launches McGuider Memory Card II-47
Epson Toyocom Unveils New TCXO for GPS Applications II-47
TCS Unveils New Xypoint® SUPL Server Version II-48
Apple® Launches All-New 3G iPhone II-48
Atheros Launches New ROCm® Product II-49
ALK Technologies Unveils Upgraded CoPilot® Live' with
Micosoft's Live Navigation II-49
Sprint and Samsung Mobile Introduce New Slider Phone, M520 II-50
Voxtel Unveils GPS Personal Navigation Device II-50
Cardo Systems Introduces New Intercom-Enabled Headset, scala
-rider Q2 II-50
Trimble Unveils GPS Phone Applications for CDMA BlackBerry II-51
Sony Ericsson Unveils Three New Mobile Phones II-51



China Mobile Unveils First Android Handset II-51
MapmyIndia Launches iNav, GPS Navigation Solution for Mobile
Phones II-51
HTC Launches HTC P3470, GPS-based Smartphone II-52
Apple Launches New iPhone 3GS Devices II-52
AT&T Launches 3G GSM Handset LG Incite II-52
SatSki Unveils GPS Module with Ski Maps and Information
Downloads II-52
Motorola Introduces GPS Phone MOTOMING A 1600 II-53
HTC Introduces GPS Slider Phone, HTC S740 in Europe II-53
Nokia Introduces GPS Enabled Nokia 6210 II-53
Samsung Launches Advanced GPS Phone II-53
Nokia Introduces GPS-enabled N78 II-54
Mio Technology Launches Leap K1, GPS Phone II-54
ASUS P560 GPS Phone to Debut in the Market II-54
AT&T and Xora Introduce Xora GPS TimeTrack Service II-54
Vivo and RIM Unveils BlackBerry® Curve' 8310 Smartphone II-55
RIM Unveils 8110 BlackBerry® Pearl' Smartphone in Hong Kong II-55
Airtel and RIM Unveils BlackBerry Pearl 8110 Smartphone in India II-55
Garmin Unveils Nuvifone II-56
LG Releases LG-KT610 Symbian Mobile II-56
Toshiba to Launch 820T GPS Mobile Phone in Japan II-56
ASUS Unveils P527 GPS Phone II-56
Toshiba Introduces Portege G810 Smartphone in Europe II-56
RIM and du Introduce BlackBerry® Bold' Smartphone in UAE II-57
kajeet Launches GPS Cell Phone Locator Service II-57
AT&T Rolls Out GPS Capabilities on BlackBerry Devices II-57
Nokia Introduces New N-Series Phones II-57
Nokia Launches 6220 and 6210 in Qatar II-58
Samsung Introduces i780 Smart Phone II-58
Nokia Introduces 6550 II-58
Tranzda Launches GPS-Enabled T818 II-58
CSR Introduces BlueCore7 II-59
AT&T and Apple Launch 3G iPhone 3G in US II-59
SiRF Launches New Version of SiRFInstantFix Technology II-59
T-Mobile Introduces TeleNav GPS Navigator II-59
TI Launches NaviLink 6.0' Solution II-60
Cobra to Launch New NAV ONE-5000 Mobile Navigation Device II-60
AT&T Launches Worldwide GPS Service for Mobile Handsets II-61
NXP Semiconductors Launches Low Power GPS Chips II-61
Trimble Launches GPS Software Applications for BlackBerry®
Smartphones II-61

5. FOCUS ON SELECT PLAYERS II-62
Apple Inc. (US) II-62
Garmin International Inc. (US) II-62
HTC Corp (Taiwan) II-62
LG Electronics (South Korea) II-63
Motorola, Inc. (US) II-63
Nokia Corporation (Finland) II-63



NAVTEQ Corporation (US) II-64
Research in Motion Limited (Canada) II-64
Samsung Electronics Co., Ltd. (South Korea) II-65
Sony Ericsson Mobile Communications AB (Sweden) II-65

6. GLOBAL MARKET PERSPECTIVE II-66
Table 1: World Recent Past, Current & Future Analysis for GPS
Phones by Geographic Region - North America, Europe, Asia
Pacific, Latin America, and Middle East & Africa Markets
Independently Analyzed with Annual Volume Sales Figures in
'000 Units for Years 2007 through 2015 (includes corresponding
Graph/Chart) II-66

Table 2: World 9-Year Perspective for GPS Phones by Geographic
Region - Percentage Breakdown of Annual Volume Sales for North
America, Europe, Asia Pacific, Latin America, and Middle East &
Africa Markets for Years 2007, 2009 & 2015 (includes
corresponding Graph/Chart) II-67

III. MARKET

1. NORTH AMERICA III-1
A.Market Analysis III-1
E911 Mandate Compliance Boosts GPS Adoption III-1
Smartphones Substitute Conventional Satnav Devices III-1
Strategic Corporate Developments III-2
Product Development and Launches III-6
Key Players III-21
Apple Inc. (US) III-21
Garmin International Inc. (US) III-22
Motorola, Inc. (US) III-22
NAVTEQ Corporation (US) III-22
Research in Motion Limited (Canada) III-23
B.Market Analytics III-24
Table 3: North American Recent Past, Current & Future
Analysis for GPS Phone Markets Independently Analyzed with
Annual Sales Figures in '000 Units for Years 2007 through
2015 (includes corresponding Graph/Chart) III-24

2. EUROPE III-25
Mobile LBS Market Shows Promise III-25
Galileo to Drive the European GPS Market III-26
Key Players III-36
Nokia Corporation (Finland) III-36
Sony Ericsson Mobile Communications AB (Sweden) III-36



Table 4: Europe Recent Past, Current & Future Analysis for
GPS Phone Markets Independently Analyzed with Annual Sales
Figures in '000 Units for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-37

3. ASIA-PACIFIC III-38
Market Overview III-38
Rising Demand for GPS Supported Mobiles III-38
Review of Select Markets III-38
China III-38
Trends in Chinese GPS Industry III-38
Mobile Phones Drive Growth III-39
Major Players III-39
Table 5: Leading Players in Chinese GPS Navigation
Mobile Market (2008 1st Half) (includes corresponding
Graph/Chart) III-40
India III-40
GPS-enabled Mobile Phones Market III-40
Japan III-40
High Penetration III-40
Japan's Satellite Navigation Program III-41
Singapore III-41
Sale of GPS Devices Surge III-41
Key Players III-55
HTC Corp (Taiwan) III-55
LG Electronics (South Korea) III-55
Samsung Electronics Co., Ltd. (South Korea) III-56
Table 6: Asia Pacific Recent Past, Current & Future Analysis
for GPS Phone Markets Independently Analyzed with Annual
Sales Figures in '000 Units for Years 2007 through 2015
(includes corresponding Graph/Chart) III-56

4. LATIN AMERICA III-57
Table 7: Latin America Recent Past, Current & Future
Analysis for GPS Phone Markets Independently Analyzed with
Annual Sales Figures in '000 Units for Years 2007 through
2015 (includes corresponding Graph/Chart) III-60

5. MIDDLE EAST & AFRICA III-61



Table 8: Middle East and Africa Recent Past, Current &
Future Analysis for GPS Phone Markets Independently Analyzed
with Annual Sales Figures in '000 Units for Years 2007
through 2015 (includes corresponding Graph/Chart) III-63

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 34 (including Divisions/Subsidiaries - 35)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 13
Canada 1
Japan 6
Europe 5
The United Kingdom 2
Spain 1
Rest of Europe 2
Asia-Pacific (Excluding Japan) 9
Middle East 1
------------------------------------------



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