The Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.Data coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the beer industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
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Beer in Brazil
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Beer in Brazil
Published on January 2010
Report Summary
The Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest
retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts
to 2013 illustrate how the market is set to change.
Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the beer industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
Beer in Brazil
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Growth Undermined by Declining Purchasing Power and Increasing Taxes
AmBev Receives Record Fine and Draws Attention Towards On-trade Distribution Practises
Alcoholic Drinks Manufacturers Increase Their Investment in Premium Products
Rising Home Consumption Fuels Supermarket Sales
Moderate Projected Volume Growth Due To Maturity of Beer and Cachaça Categories
Key Trends and Developments
Manufacturers Diversify Off-trade Packaging Formats
Demand for Premium Products Remains Resilient Despite Economic Downturn
Rising Alcohol Taxes and Duties
AmBev Receives Fine for Anticompetitive Practices
Specialist Retailers
Summary 1 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2008-2009
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Legislation
Table 1 Number of On-trade Establishments by Type 2004-2008
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 4 Selling Margin of a Typical Beer Brand 2009
Table 5 Selling Margin of a Typical Wine Brand 2009
Table 6 Selling Margin of a Typical Spirits Brand 2009
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
Market Data
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Definitions
Published Data Comparisons
Summary 3 Research Sources
AmBev
Strategic Direction
Key Facts
Summary 4 AmBev - Cia Brasileira de Bebidas: Key Facts
Summary 5 AmBev - Cia Brasileira de Bebidas: Operational Indicators
Company Background
Production
Summary 6 AmBev - Cia Brasileira de Bebidas: Production Statistics 2008
Competitive Positioning
Summary 7 AmBev - Cia Brasileira de Bebidas: Competitive Position 2009
Campari Do Brasil Ltda
Strategic Direction
Key Facts
Summary 8 Campari do Brasil Ltda: Key Facts
Summary 9 Campari do Brasil Ltda: Operational Indicators
Company Background
Production
Summary 10 Campari do Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 11 Campari do Brasil Ltda: Competitive Position 2009
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Cervejaria Petrópolis SA
Strategic Direction
Key Facts
Summary 12 Cervejaria Petrópolis SA: Key Facts
Summary 13 Cervejaria Petrópolis SA: Operational Indicators
Company Background
Production
Summary 14 Cervejaria Petrópolis SA: Production Statistics 2008
Competitive Positioning
Summary 15 Cervejaria Petrópolis SA: Competitive Position 2009
Cervejarias Kaiser Brasil SA
Strategic Direction
Key Facts
Summary 16 Cervejarias Kaiser Brasil SA: Key Facts
Summary 17 Cervejarias Kaiser Brasil SA: Operational Indicators
Company Background
Production
Summary 18 Cervejarias Kaiser Brasil SA: Production Statistics 2008
Competitive Positioning
Summary 19 Cervejarias Kaiser Brasil SA: Competitive Position 2009
Cia Müller De Bebidas
Strategic Direction
Key Facts
Summary 20 Cia Müller de Bebidas: Key Facts
Summary 21 Cia Müller de Bebidas: Operational Indicators
Company Background
Production
Summary 22 Cia Müller de Bebidas: Production Statistics 2008
Competitive Positioning
Summary 23 Cia Müller de Bebidas: Competitive Position 2009
Pernod Ricard Brasil Ltda
Strategic Direction
Key Facts
Summary 24 Pernod Ricard Brasil Ltda: Key Facts
Summary 25 Pernod Ricard Brasil Ltda: Operational Indicators
Company Background
Production
Summary 26 Pernod Ricard Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 27 Pernod Ricard Brasil Ltda: Competitive Position 2009
Schincariol Participações E Representações SA
Strategic Direction
Key Facts
Summary 28 Schincariol Participações e Representações SA: Key Facts
Summary 29 Schincariol Participações e Representações SA: Operational Indicators
Production
Summary 30 Schincariol Participações e Representações SA: Production Statistics 2008
Competitive Positioning
Summary 31 Schincariol Participações e Representações SA: Competitive Position 2009
Vinhos Salton SA Indústria E Comércio
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Strategic Direction
Key Facts
Summary 32 Vinhos Salton SA Indústria e Comércio: Key Facts
Summary 33 Vinhos Salton SA Indústria e Comércio: Operational Indicators
Company Background
Production
Summary 34 Vinhos Salton SA Indústria e Comércio: Production Statistics 2008
Competitive Positioning
Summary 35 Vinhos Salton SA Indústria e Comércio: Competitive Position 2009
Vitivinícola Cereser SA
Strategic Direction
Key Facts
Summary 36 Vitivinícola Cereser SA: Key Facts
Company Background
Production
Summary 37 Vitivinícola Cereser SA: Production Statistics 2008
Competitive Positioning
Summary 38 Vitivinícola Cereser SA: Competitive Position 2009
Ypióca Agroindustrial Ltda
Strategic Direction
Key Facts
Summary 39 Ypióca Agroindustrial Ltda: Key Facts
Summary 40 Ypióca Agroindustrial Ltda: Operational Indicators
Company Background
Production
Summary 41 Ypióca Agroindustrial Ltda: Production Statistics 2008
Competitive Positioning
Summary 42 Ypióca Agroindustrial Ltda: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 43 Lager by Price Band 2009
Sector Data
Table 23 Number of Breweries 2003-2008
Table 24 Sales of Beer by Subsector: Total Volume 2004-2009
Table 25 Sales of Beer by Subsector: Total Value 2004-2009
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 27 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 32 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 33 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 34 Beer Exports by Country of Destination: Total Value 2003-2008
Table 35 Beer Imports by Country of Origin: Total Volume 2003-2008
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Table 36 Beer Imports by Country of Origin: Total Value 2003-2008
Table 37 Company Shares of Beer by National Brand Owner 2005-2009
Table 38 Company Shares of Beer by Global Brand Owner 2005-2009
Table 39 Brand Shares of Beer 2006-2009
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 41 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
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