Design Thinking for Creative Confidence
In February I spent one week with 25 students from different disciplines at European institute of Design in Rome, (IED Rome University). Every year the university holds the event called IED Factory where a cross-pollination of skills and backgrounds mingle to boost creativity, diversity and collaboration. Twelve workshops take place and the students are bound to deliver a final project after an intense week of activities. I designed the workshop to introduce the Design Thinking approach and to instill creative confidence. Visual Communication, Fashion Designers, Fashion Stylist, Photography, Animation, Jewellery Design are the different areas where the participants came from. The following are my findings. What’s the problem? Create trust and serendipity. At the outset my approach was to build up the atmosphere of one spine of 25 designers. In the first two sessions I tried to instill the design thinking skill set: observations, empathy, trust and collaboration. Then I set up 5 teams and showed them three challenges in Sustainability, Transport and Health & Food. A culture of innovation. As soon as the participants begun to perceive the sense of purpose, the edge of ‘Familiar vs Unfamiliar’ using storytelling, the Design Thinking methodology is a toolkit that implies a culture of risk, trust and failure. It creates scenarios of use, provokes and inspires alternatives. The projects…? No, it’s the path, it's the discovery. People are creative. Yes, they are indeed. In few days they went through ‘discover, ideation and prototype’ phases delivering an app and website for ‘Health & Food’, two ‘Educational rubbish bin’ for Sustainability, a thematic bus. Well, they did not find any investors. They adopted the mindset to show themselves things to explore, test and learn. The video below shows an example. From the idea of design object to think instead designing behaviours. First I needed to understand why I was going to do the workshop and what was the gap I could support as facilitator. The plan was to create contents, activities and my approach based on a design for knowledge, skills and motivation. So I focused on those scenarios rather than a design for habits, communication and environment. Designers design their way through the problem Once the participants start learning by doing, they also trust the process and forge their own way to go through. Eventually the thorny issues such as get people talking in the streets, reframe questions and create a storyboard helped them to see new opportunities. Then they transformed data into actionable ideas. However, as facilitator you are a designer as well. Therefore you also design your way through the problem with them. Lesson Learnt By focusing on creating a challenging context you might be able to offset the pressure to provide all the interactions; let the learners interact with each other. In terms of content, it is less than you think it is.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Design Thinking for Creative Confidence
Semelhante a Design Thinking for Creative Confidence (20)
Último
Último (15)
Design Thinking for Creative Confidence
- 1. Renzo D’Andrea E-mail:info@renzodandrea.com 22 Feb 2016 Design Thinking for Creative Confidence Introduction
- 3. Familiar vs Unfamiliar Adaptive Thinking Conflict & Motivation Transformative Approach Organize to Design Reframe Challenges You are creative or creating? IED 2016
- 5. Why do Human-Centred Design? • Because it can help your organization connect better with the people you serve • It can transform data into actionable ideas • It can help you to see new opportunities • It can help to increase the speed and effectiveness of creating new solutions
- 7. Need finding Empathy Iterative prototyping Co-creation Intrinsic motivation Courage and vulnerability
- 8. How the design thinking journey works…
- 9. “Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one... What counts is whether the novelty he or she produces is accepted for inclusion in the domain.” Mihaly Csikszentmihalyi Creativity – Flow and the Psychology of Discovery and Invention
- 10. Design Thinking… • Multi-disciplinary collaboration • Systems Mapping and visualization • Transform a ‘mistake’ in a breakthrough • Create trust, intuition and optimism • Emotional Intelligence and learn by doing
- 11. Designing for Growth Create new possibilities to grow and innovate whilst minimizing risks
- 12. THE SEVEN HABITS OF SOCIAL DESIGNING 1. Tell stories and make maps 2. Work at human scales and connect across networks of people and things 3. Look at both the detail and the big picture 4. Make things to explore, test and learn
- 14. THE SEVEN HABITS OF SOCIAL DESIGN 5. Imagine scenarios of use, and provoke and inspire alternatives 6. Make the familiar unfamiliar and the unfamiliar familiar 7. Create designs that are based on the ways people actually do things, rather than focusing on what people say they do, or what other people think they do
- 16. The art of serendipity is a mixture of observation and curiosity that allows us to search out and learn from the unexpected
- 17. In a 1960 speech to Hewlett-Packard’s training group, company co-founder David Packard said: “Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years). Whereas you might achieve a goal or complete a strategy, you cannot fulfill a purpose; it’s like a guiding star on the horizon—forever pursued but never reached. Yet although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress.”
- 19. What’s the problem? ‘Sit down before fact as a little child, be prepared to give up every preconceived notion, follow humbly wherever and to whatever abyss nature leads, or you shall learn nothing.’
- 20. Can you grow in the new businesses faster than your older lucrative businesses decline? IBM is hiring 1,000 professional designers and much of its management force is being trained in design thinking.
- 21. What’s next… Monday - Listening & Empathy Tuesday - Trust & Collaboration Wednesday - Challenges: make it happen ! Thursday - Insights & Presentations Friday - Good Luck & Goodbye!
Notas do Editor
- Sport – Collaboration – events..what s the impact… DT. Master Rimini.
- Il processo di HCD inizia con I fattori umani, profonda comprensione delle necessita’ umane del vostro consumatore, cliente ed implica oltre che ad osservare I comportamenti, le motivazione e le convinzioni principali sono il cuore dell idea di innovazione, percio’ inzia qui l approccio. Business factor..c’e’ un gap nel mercato. Fattibilita’ economica per produrre un modello di business percorribile. Fattori tecnici.. quali I componenti indispensabili per creare un successo nel mercato. Vale per il prodotto , ugualmente per un servizio.
- Doug Dietz lavora da 20 per la GE, disegna MRI scanner machines. Quando fu installata per la prima volta, entusiasta per esser nominato per vincere un Oscar per il design, parlo’ la prima volta con un tecnico per aver un feedback. La prima bambina stava per usare MRI. Era spaventata, riluttante ed I genitori preoccupati, incoraggiandola, mentre piangeva. Scopri che 80% dei pazienti necessitavano di anestesia. Un momento di crisi che rivelo’ l esperienza di empatia..tecnologia avanzata ma che aveva bisogno di cambiare l idea di design e la metodologia.Stanford segue studi, impare HCD, come osservare e comprendere I bisogni dei consumatori. Incroci di prospettive con altri di diverso Background, prototipi..creo priva adventures series, poi divento MRI pirate ship. Soddisfazione del cliente sali al 90%, l anestetista non fu quasi piu necessario. Doug aveva creato una storia, attraverso HCD che e’ diventata un innovazione.
- Discover - esplorare e scoprire nuove prospettive su un particolare servizio o prodotto, significa mettersi nelle scarpe del consumatore, cliente, manager o anche del rivale per sviluppare nuovi insight per disegnare una nuova esperienza. (etnografia, observing, interviewing, collecting data) Ideate - insights diventano idee, concetti dove la riflessione coinvolge il testare queste idee e scoprire come migliorare. (co creation, Prototype – transform abstract concepts into concrete prototypes as tangible representations of solutions . P as catalyst for thinking, dialogue, learning and accelerated development
- Amazon the 11th sito piu visto al mondo. Inizio 1994. NETFLIX, TESLA, AMAZON ..example of disruptive innovation that transform existing domains. Google, ..Apple..not anymore SKYPE – TELECOMUNICATION INDUSTRY …using an existing model Voice over Internet Protocol
- Collaboration – work and create environment with cross disciplinary teams leverage and capitalize in diverse perspectives and expertise to create a richer, more robust and more viable outcomes SM - Making connections, visualizing relationship, synthesizing the way people, solutions and enterprise, start up all connect Prototyping.. EXAMPLE – the apple computer mouse was perfected by IDEO after extensive P and ITERATION to increasing the reliability..similarly at the auto shows to generate customer feedback Intuition.. Creative people can be introvert, focused and analytical or outgoing, collaborative intuitive..DT are both EI – abiltiy through empathy to consider how to leverage the power of emotions, identifying, assessing controllingt the emotions of one s self V – instead of relying on verbal descriptions.. V helpS others to see relationShip connections Embrace constraints ..times, resources data are seen as an opportunity and source of creativity also to make a further agreement to what to design
- Whatis?Exploring the current reality What if? Envisioning alternative futures 3. What wows? Getting users to help make tough choices 4. What works? Making it work in-market, and as a business
- Ask how many…experienced AIRBNB. 2014 was offering through the website somewhere to stay in more than 600000 properties, 35,000 house in192 countries…people s room, homes, 600 castles. Revenues comes from % taken of the transaction from the host, large % from the person travelling. Origin 2008..2 designers create a website offering a people an accomodation airbeds on the floor of their appartment…$1000 Insight came from the stangers..they observed how they quickly didn t feel stranges anymore. Several times later.the two founders experiment to a large scale. The authentic value and risk that others businesses would avoid – social relations and high variability…and access to someone’s else life. Lived experienced in an unknown place. New concept of hospitality and relationship between the visitors and the host.
- Larger streets… new hospital, bigger hospital..? No mobile hospital.
- Develop your own serendipitous spirit as a skill, use it to experience life in a more exciting and meaningful way.
- Thomas H.