As a firm believer in the benefits of a personal brand, this deck will cover how you can nail your own personal branding, walking you through how I built my brand and used it to progress in my career.

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“Yesterday’s Price Is Not Today’s
Price” – How Your Personal Brand
Can Help You Find Opportunities

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REJOICE OJIAKU (she/her)
Content Strategist / Co-Founder of B-DigitalUK
BACKGROUND
• 28 years Old
• BSc(Hons) IT Management for
Business
• MSc Marketing
• Speaker (#WLSS, #BrightonSEO,
#WTSFest, Noisy Little Monkey, Girls
In Marketing..etc)
• Award Winning Diversity & Inclusion
Advocate
• Award Show Judge
• #TwitterSpaces Co-Host of
#BlackInTheWorkspace

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01
04
02 03
What Is Personal Branding?
How about on social media?
Why Is It Important? Steps to build Personal
Branding?
AGENDA
05
Finding Opportunities
06
Final Takeaways

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Get you thinking
about your personal
brand
Provide guided
steps on how to
build your personal
brand
Show how to use
your personal brand
for opportunities
Leave you with
practical takeaways
OBJECTIVES

6. PERSONAL
BRANDING?

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DEFINITION
…process of creating a brand identity for a person or
a company.

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6 TYPES OF PERSONAL BRAND
The Altruist The Careerist The Hipster
The
Boomerang
The
Connector
The Selective

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The Altruist The Careerist The Hipster
individuals who are highly recognised for
their commitment to helping others. These
are people who not only dedicate
themselves in terms of actions, but also
with regard being mindful with their
personal relationships.
those who are have shown a preference
for professional advancement above all
other personal achievements. More often
associated with business-related
networks such as LinkedIn, careerists
constantly share information that will raise
their status in their industry.
recognized subculture of progressive
individuals who embrace individuality
above all else. A hipster is also a person
who likes to try things first and share them
with others. For them, sharing is seen as an
essential part of their existence.
THE TYPES IN DETAIL

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The Boomerang The Connector The Selective
refers to people who share content and
generate interactions simply to create
discord through controversy. In many
cases, they don’t necessarily agree with
the content-choosing to pass on the
information for the potential of being seen
as provocative.
people who pride themselves on their
ability to bring people together. These are
usually the individuals who are well
connected and openly use their network
to unite. Typically creative, they obtain
validation and satisfaction through others.
a person that only shares information with
specific people. They usually carefully
curate information based on general needs
and interests of the target audience.
They’re largely known as being resourceful.
THE TYPES IN DETAIL

11. IMPORTANT?

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IMPRESSION AND PERSONALITY
Because people's attention spans are increasingly getting shorter, it is more
crucial than ever to leave an impression.

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Helps Stand Out
Leads to
Opportunity
Building Trust Online Visibility
4 REASONS FOR PERSONAL BRANDING

14. TO TAKE?

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STEP 1
● What drives me?
● In what areas do I excel?
● What work drains my energy? What work fuels me?
● What settings do I work best in?
● What industries do I find interesting?
● What impact do I want to have?
FIGURE OUT WHO YOU
ARE
Top Tip: If unsure how to answer these, ask those around you

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STEP 2
● Understand your strengths
○ Determining what you do better than most anyone else
lays the foundation for your unique value proposition
● Talk the talk
○ Share your expertise and highlight your achievements.
DETERMINE YOUR VALUE
PROPOSITION

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Although it is excellent to be
aware of your strengths, they
are useless if not used.
Although diligence is a virtue, not
all diligent people are also
outgoing, jovial, and agreeable.
Your skills and these personality
qualities work together to further
set you apart from the
competition. It's probably a
special mix that works nicely for
you.
What aspects of you came
together to be successful
Apart from skills, what else
made you accomplish what you
did?
BE SPECIFIC IN YOUR
ANSWERS
FIGURE OUT HOW IT
WILL HELP YOU
THRIVE
DON’T FORGET YOUR
PERSONALITY
TURNING THINGS INTO A VALUE PROPOSITION

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STEP 3
● Determine your niche
○ choose broad topics that interest you to start with. Then,
reduce it by at least three times.
● Where are your audience located
○ Rather than choosing a random platform, go to where your
audience is and start there. Be tactical
DEFINE AND KNOW YOUR
AUDIENCE

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BENEFITS OF PICKING A NICHE
Less competition Targeted expertise Improved engagement
You have a lot more of a
chance to succeed and
stand out by doing this.
Years may pass while you
hone your skills in a wide
subject, but you can
advance far more swiftly
in a specific subject
Despite the allure of
trying to reach a broad
audience, conversing
with a smaller, more
focused group of
people is more fruitful.

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STEP 4
● Website
● Twitter
● LinkedIn
● Instagram
● TikTok
OPTIMIZE YOUR
PERSONAL WEBSITE AND
SOCIAL PROFILES
Top Tip: It's time to create one if you don't already have one. Although there are free website
builders available, you might want to think about getting a domain and web hosting package.

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STEP 5
Planning and intention are necessary for producing good
content. When planning your material, ask yourself, "Would
this be helpful to me? Can this be done?
ADD VALUE TO YOUR
AUDIENCE
Top Tip: Never accept hollow words or clichéd advice. Give your readers information that will
genuinely improve their life.

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STEP 6
Make a space where people may interact with you and one
another and get to know each other
BUILD A COMMUNITY

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WAYS TO START
COMMUNITY
BUILDING?
To start building a community, consider these:
Facebook
LinkedIn
Twitter
groups
Meetups Webinars
Podcasts
Newsletters

24. SOCIAL MEDIA?

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REMEMBER…STEP 4
● Website
● Twitter
● LinkedIn
● Instagram
● TikTok
OPTIMIZE YOUR
PERSONAL WEBSITE AND
SOCIAL PROFILES
Top Tip: It's time to create one if you don't already have one. Although there are free website
builders available, you might want to think about getting a domain and web hosting package.

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LINKEDIN
The Basics
● All sections of our profile should be filled out
● Strategically add in your skills
● Use keywords that fit your brand
● Ensure a headshot of you is used
The Engaging
● Leave 3-6 genuine or insightful comments
● Ensure you make one meaningful connection a day
● Post once a day

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TWITTER
The Basics
● Your niche should be clear within your bio
● Include hashtags within your bio
● Ensure a picture of you is used and you have a
banner
● Utilise Twitter Professional Categories
The Engaging
● Engage with hashtags
● Make meaningful connections through followers
● Consistency is KEY!
● Create and follow lists.

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INSTAGRAM
The Basics
● Your niche should be clear within your
bio
● Include hashtags within your bio
● Ensure a picture of you is used
● Include any links of relevance in your bio
The Engaging
● Engage with comments and hashtags
● Make use of highlights through stories
● Consistency is KEY!
● Reels are your friend

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How to optimise your personal website?

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ON YOUR PERSONAL WEBSITE
You want to include the following
● About You -Interests, education,
aspirations
● Past experience - include relevant
accomplishment linked to niche
● Links to Socials
● Logo or Headshot of you - it can be
professional or show a bit of your
personality
● Testimonials - what have your audience
said about you
● Clear call-to-actions - what do you want
people to do after learning all these
things about you

31. OPPORTUNITIES

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HOW TO FIND OPPORTUNITIES
Simply put yourself out
there to be available for
new opportunities
Networking in person and
making your personal
brand known
Subscribe to Niche
specific newsletters

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Twitter spaces
Guest Blogging
Podcast
Features
Speaking at
Events
Mentoring /
Being Mentored
OPPORTUNITIES TO TARGET…

34. THE

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DO ALL YOUR SOCIAL MEDIA PROFILES LOOK CONSISTENT?
Keep in mind to appropriately optimise your social
media networks.

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ARE YOU SHARING YOUR JOURNEY?
Bring your audience along for the ride by acting
authentically.

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HAVE YOU JOINED GROUPS/COMMUNITIES/LISTS?
It's crucial to establish relationships with others
and surround yourself with like-minded
individuals.

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ARE YOU ENGAGING WITH YOUR AUDIENCE?
You want your audience to get the impression that
you value their feedback and are eager to share
your knowledge with them.

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HOW ARE YOU MAKING AN IMPACT?
In the long term, maintaining a positive outlook
and giving back to others can only support the
healthy growth of your brand.
…it should be your legacy

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HOW SCARED ARE YOU OF FAILING?
“I think it’s important to have a good hard failure when you’re
young. I learned a lot out of that. Because it makes you kind of
aware of what can happen to you. ” - Walt Disney
Nothing is ever as terrifying as not trying at all.

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ARE OTHERS ABLE TO TELL YOUR STORY?
"Personal branding is the story people tell about you when you're
not in the room." - Jessie Maltin, co-host of Maltin On Movies
The best PR is by word of mouth.

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ARE YOU LIVING YOUR BRAND?
“Your personal brand should follow you everywhere you go. It needs to be an
authentic manifestation of who you are and amplify what you believe.” - Tim Salau
(community builder and founder of Mentors & Mentees)
In light of this, your personal brand should reflect not only your professional
accomplishments but also your values.

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ARE YOU DOCUMENTING YOUR ACCOMPLISHMENTS?
In order to maintain credibility, you must share the real results of your hard work
with your audience in order to be recognised as an authority.

44. FOLKS!

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WHERE YOU CAN FIND ME
PERSONAL SOCIALS
Twitter: https://twitter.com/RejiYates
LinkedIn: www.linkedin.com/in/rejoiceojiaku
Slideshare: https://www.slideshare.net/RejoiceOjiaku
B-DIGITALUK SOCIALS:
Liinks: https://www.liinks.co/bdigitaluk

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THANK YOU