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Kubik Contact Summer Fall 2011
1.
kubik CONTACT FEATURE STORY
® SUMMER/FALL 2011 kubik teams up with Frank Gehry on Biodiversity Museum Frank Ghery’s architectural genius and kubik’s special expertise in the design and production of exhibit technology are helping the “Bridge of Life” project become a reality for Panama’s new Biodiversity Museum. The Museum showcases Panama’s vast natural, cultural and economic resources, tracing the environmental and cultural impact of the Rise of the Isthmus and showing how that dramatic geographic change altered patterns of migratory life in North and South America. The Museum, which was developed with the help of the Amador Foundation, World Renowned Architect Frank Gehry and RM Engineering, is scheduled to open in the 4th quarter of 2012. It will feature the finest in exhibit technology and design housed in an amazing Frank Gehry building. kubik has been involved in this exciting development for almost a decade and is responsible for the design, development, and fabrication of film and interactive displays, as well as the installation and commissioning of the museum itself. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
2.
SUMMER/FALL 2011 Maltbie moves
experience of visitors of all ages and to challenge them to achieve their full potential. A featured exhibit is an forward on the interactive Alternative Energy Gallery featuring a 20’ tall representation of a turbine generator - powered Discovery Park by visitor generated energy. Another amazing exhibit of America will be the 36’ tall Giant Human figure overlooking the entrance to the Discovery Center’s Grand Hall. Young visitors will be able to explore the human When the new Discovery Park of America opens in body and learn about body mechanics from inside Western Tennessee in late 2012, the world will see the giant figure! an entirely new level of interactive education and entertainment: 100,000 sq. ft. of advanced exhibit space of curvilinear white forms; boundless walls of glass; multi-level atriums; and an observation tower that rises two hundred feet into the air to give visitors a breathtaking view of the surrounding gardens and countryside. Always eager for a new challenge, the Maltbie Interactives Team has already begun the mammoth task of bringing the Park’s diversity of exhibits to life, working at every step in partnership with Thinc Design and Verner Johnson Inc., a Boston based architectural firm. Discovery Park of America is a fifty-acre multi-faceted learning complex that will set new standards across the board. Built on the driving principle of “Learn by Doing”, the Park is designed to enrich the educational kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
3.
SUMMER/FALL 2011 kubik goes
wild with The goal was to provide a rich and engaging sensory experience that immersed visitors into a range of natural Science North environments, many featuring live animals. The animals are housed in sophisticated enclosures designed to In September 2010, kubik joined the maintain a healthy environment for the animals and Science North development team with a provide a great visitor experience. Each habitat was challenging assignment: individually developed to integrate the appropriate life the fabrication and installation of a new generation of support systems into unique and realistic rockwork and live-animal habitats, and the creation of a complete set vegetation– the technology is almost entirely invisible! of supporting interactive displays. Intricate interactive displays, all built by kubik, combine entertainment with education, ensuring that each visit The team included environmental, communications is an unforgettable experience. and production experts from Science North, D+C Communications of Montreal and kubik in Toronto. Our joint task was to transform 6,500 sq. ft. of space into an immersive ecosystem exhibit with three distinct areas representing the Forest, Wetlands, and Lakes and Rivers of the great Northern Ontario landscape. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
4.
SUMMER/FALL 2011
Amsterdam Motor Show: Back on track The April 2011 AutoRai event in Amsterdam provided ample proof that with fresh thinking and careful management, spectacular events can still be created in a cost-conscious world. Even with a focus on cost-efficiency, 2011’s exhibitors had plenty of opportunity to express their individual brand identities to the nearly 300,000 visitors. A range of premieres and concept cars were on display, plus a range of exciting live shows featuring the latest news from the automotive industry. The 2011 show was a development of kubik’s renowned exhibition concept for AutoRAI, first produced as an innovative response to the 2008 economic crisis. The ultimate result in earlier years and again in 2011 was a maximum-impact show for more-than-acceptable costs. kubik designed and executed this concept successfully for many of the most prestigious brands in the industry, including Opel/GM, Chevrolet, Mitsubishi, LandRover, Jaguar, Aston Martin, Lotus and the spectacular Fisker electric sports car. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
5.
SUMMER/FALL 2011 Maltbie a
natural choice for Utah Museum Maltbie’s unique expertise in museum exhibit development was a perfect fit for the new Utah Museum of Natural History. Located in Salt Lake City, the Museum is scheduled to open at the end of 2011, in a new 37,500 sq. ft. permanent exhibit designed by Ralph Appelbaum Associates. The gallery spaces will include eight thematic areas covering topics ranging from Utah’s ancient ecosystems and first peoples to the cutting-edge science of biogeography and genetics. Maltbie started work during the pre-construction phase, assisting the designer and owner with budget and schedule development as well as technical advice. Our scope of work included the fabrication and installation of all the exhibit components including fully conserved cases, extensive scenic elements and a comprehensive graphics package utilizing direct to substrate technology. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
6.
SUMMER/FALL 2011 For Trojan
pools of water and bamboo fountains. The result, when combined with a kubik designed program of interactive Technologies, Water activities before and during the show, was everything Trojan expected it to be. Confidence equals Peace of Mind. Trojan Technologies is the market leader in UV water treatment technology, respected for producing Ultraviolet technologies that are cleaner, greener and more efficient than chlorine based systems. Their mission is expressed in the phrase “Water Confidence” - the peace of mind that comes from knowing your water is truly clean. Trojan recently challenged kubik to find a tradeshow interpretation of “Water Confidence” that would reinforce their brand strength and have a big impact on visitors. With the tranquility of a Zen garden as inspiration, the kubik team created the Trojan “Peace of Mind” campaign. The exhibit space was defined by surrounding walls of upright acrylic tubes that mimicked bamboo, with many of them internally lit to suggest Trojan’s UV lamp technology. Inside the booth, we created a modern Japanese rock garden with Trojan’s unique UV lamps and purification equipment serving as the stones and the traffic flow moving around them as the sand. Featured throughout were graphics of people meditating near kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
7.
SUMMER/FALL 2011 A new
global look for DSM DSM is a major Chemical Company with head-offices in The Netherlands and China and business units in Europe, the USA and Asia. kubik has worked with different DSM Business units for a long time, so we were delighted when, following a recent global corporate identity update, DSM asked kubik to translate their new brand positioning into 3-dimensional presentations for large exhibition stands, B2B events, international business presentations, and components for small pop- up settings. kubik Amsterdam took the lead in a project with global reach. The project was our biggest yet for DSM, but we had one distinct advantage: the same dedicated and experienced people who had worked with the DSM brand for years were on this job as well. Our resources from around the world were called upon to provide production and logistics expertise, and we delivered turnkey exhibitions, business unit interiors and special presentations all over the world, in exhibition centers, congress venues, hotel lobbies, and other challenging venues. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
8.
SUMMER/FALL 2011
Royal Dutch SHELL: another valued kubik partner Shell is one of the best-known brands in the world, with high standards for everything they do. When kubik was invited to become a partner in the execution of Shell’s international exhibition program and work together with their design firm, Imagination – it was an appealing challenge. kubik’s international experience was key to our being appointed as preferred supplier, as was our track record of working successfully with our clients’ design agencies. Today, kubik manages an especially developed exhibition set that is frequently used for many international conferences and exhibitions all over Europe. In addition, kubik designs tailor-made environmental presentations in various Shell offices and executes special events for several divisions within the Shell organization. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
9.
SUMMER/FALL 2011 Clients are
central at Zurich USA, and central in kubik’s designs The new tradeshow environment that kubik designed for Zurich USA’s appearance at RIMS in Vancouver during May 2011, is a showcase that helps visitors grasp the depth and breadth of support that is available through the HelpPoint concept. At Zurich, clients are central, and for the kubik design team, that was the beginning of the creative process. The design intent was to bring this “central” experience onto the show floor. The strategic flow of traffic created a unique “Help is on the way” experience. From the moment of entering into the exhibit, and through each of the engaging stages within, each visitor was immersed in an environment that presented Zurich as being focused on them and their needs. kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
10.
NEW WINS
SUMMER/FALL 2011 North Carolina Natural Science Heartwood: Museum of Center of Greensboro Southwest Virginia’s Natural Science “HealthQuest” Artisan Gateway Visitors are taken on an interactive odyssey through Heartwood is a visitor’s gateway to Southwest Virginia The new nature Research Center (NRC) will bring five major systems of the human body and learn craft, music, food and local culture. Shop crafts by research scientists and their work into the public eye, how “choices” affect their health. Using fun and local artisans, juried to be the best of the best, and the help demystify what can be an intimidating field of engaging activities, lessons are learned about the most complete collection of Crooked Road old time, study, better prepare science educators and students, function of these systems throughout the average bluegrass and gospel music. and inspire a new generation of young scientists. life span. Opening: June 2011 Opening: Spring 2012 Opening: May 2011 Total size: 8,000 SF Total size: 80,000 SF Total size: 4,000 SF Designer: 1717 Design Group Designer: Andrew Merriell & Associates Designer: Quatrefoil Associates kubik CONTACT © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com
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