Reina Karunaratne

San Francisco Bay Area United States

Clinical Genomics and Dx Marketing Professional

Medical / Health Care / Pharmaceuticals

Intrapreneurial clinical marketer with scientific background and 11+ years experience in the molecular diagnostics industry in next-generation sequencing in oncology and qPCR in infectious diseases. Phenomenal in go-to-market strategy development for disruptive technologies, customer segmentation, value proposition development, creative writing, content generation, advertising, marketing automation (nurturing), campaign development, brand development and naming architectures. Keeps up to date with digital marketing strategies; SEO, SEM (paid), web banners, e-mail campaigns, online advertising, web information architecture, eCommerce, social media, web analytics and metrics. Enjoys relati...