Logo and strategy developed during AIGA-LA Design for Good event for San Marino Schools Foundation, 10/2015

1. DESIGN BLITZ PRESENTATION
SAN MARINO SCHOOLS FOUNDATION

2. The Team

3. Bryan Honig Reggie Woolery Lisa Thomas

4. The Non Profit

5. Existing Logo

6. Those Affected

7. The Need

8. NEW LOGO
The Need

9. PARENTS
LOCAL BUSINESSES
LARGE CORPORATIONS
RESIDENTS
ALUMNI
OUTSIDE COMMUNITY
The Donors

10. The Donors
PARENTSLOCAL BUSINESSES
LARGE CORPORATIONS
RESIDENTS
ALUMNI
OUTSIDE COMMUNITY

11. The Donors
PARENTSLOCAL BUSINESSES
LARGE CORPORATIONS
RESIDENTS
ALUMNI
OUTSIDE COMMUNITY
80%
}

12. PARENTSLOCAL BUSINESSES
LARGE CORPORATIONS
RESIDENTS
ALUMNI
OUTSIDE COMMUNITY
The Donors
80%
20%
}
}

13. NEW LOGO
NEW STRATEGY
The Need

14. NEW LOGO
NEW STRATEGY
(AND ALSO A NEW LOGO)
The Need

15. The Constraints

17. “TITAN BLUE”

18. The Process

20. The Ends

21. The Ends

22. The Means

23. The Process

24. POSITION
A SOLID
FOUNDATION
WORTHY OF
INVESTMENT
Pillar of the
Community
- Warm
- Caring
- Capable
- Strong
- Professional
- Intellectual
- Conversation
- Rally
- “Alliance”
- Consistent Support
- Inspire Excellence
- Advocacy
- Sharing
- Thought Leadership
- Infrastructure
- Staffing
- Programs
- Supplies
- Shape the Community
- Future Legacy
- Quality Education
- #1 District in CA
Voice of
the District
TRAITS ACTIONS PRODUCT GOALS
The Process

25. Images Studies

26. ABCDEFGHIJKLMNOPQRS
TUVWXYZabcdefghijklmn
opqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRS
TUVWXYZabcdefghijklmn
opqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRS
TUVWXYZabcdefghijklmn
opqrstuvwxyz1234567890
Phoreus Cherokee GothamMuseo Slab
Typography Studies

27. F
F
SAN MARINO SCHOOLS
FOUNDATION
SAN MARINO SMSF
SAN
MARINO
SCHOOLS
FOUNDATION
SAN MARINO SCHOOLS FOUNDATION
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
SAN MARINO SCHOOLS
FOUNDATION
SAN MARINO SMSF
SAN
MARINO
SCHOOLS
FOUNDATION
SAN MARINO SCHOOLS FOUNDATION
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
SMSF
SMSF
SAN MARINO SMSF
SCHOOLS
FOUNDATION
SAN MARINO SCHOOLS FOUNDATION
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
SMSF
SMSF
SAN MARINO SCHOOLS
FOUNDATION
SAN MARINO
S
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
Typography Studies

28. Typography Studies
F
F
SAN MARINO SCHOOLS
FOUNDATION
SAN MARINO SMSF
SAN
MARINO
SCHOOLS
FOUNDATION
SAN MARINO SCHOOLS FOUNDATION
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
SAN MARINO SCHOOLS
FOUNDATION
SAN MARINO SMSF
SAN
MARINO
SCHOOLS
FOUNDATION
SAN MARINO SCHOOLS FOUNDATION
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
SMSF
SMSF
SAN MARINO SMSF
SCHOOLS
FOUNDATION
SAN MARINO SCHOOLS FOUNDATION
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION
SMSF
SMSF
SAN MARINO SCHOOLS
FOUNDATION
SAN MARINO
S
SCHOOLS FOUNDATION
SAN MARINO
SCHOOLS FOUNDATION

29. . Foundation
. Strength
. Professionalism
. Intellect
. Community
Logo Attributes

30. The Solution

31. Wordmark

32. Inspiring Excellence.
Mantra

33. ABCDEFGHIJKLMNOPQRS
TUVWXYZabcdefghijklmn
opqrstuvwxyz1234567890
Gotham Bold
ABCDEFGHIJKLMNOPQRS
TUVWXYZabcdefghijklmn
opqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRS
TUVWXYZabcdefghijklmn
opqrstuvwxyz1234567890
Libertad BookLibertad Bold
Typefaces

34. . Intelligent
. Authoritative
. Committed
. Friendly
. Passionate
Brand Voice

35. DONATE
NOW!
Foundation Website Twitter/Social Media
Engagement
Inspiring Excellence.
After being told he would never play HS football again, @TChang
makes a triumphant return. #InspiringExcellence
HOW WE HELPWHO WE ARE
NEWS
ATHLETICS
TESTIMONIALS WHO WE ARE
HOW YOU CAN HELP THE COMMUNITY
ANNUAL DRIVE
ENDOWMENT
TESTIMONIALS

36. Inspiring Excellence
Annual DriveBusiness Alliance
Engagement

37. PARENTSLOCAL BUSINESSES
LARGE CORPORATIONS
RESIDENTS
ALUMNI
OUTSIDE COMMUNITY
80%
20%
}
}
Donors: Before

38. PARENTSLOCAL BUSINESSES
LARGE CORPORATIONS
RESIDENTS
ALUMNI
OUTSIDE COMMUNITY
~50%
~50%
}
}
Donors: After

40. Thank You