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Trends in
    Technology
       and their
Impact on Organizations




     Reggie Henry, CAE
     Chief Information Officer
     ASAE
What We’ll Cover



Background




  Trends
Background
Background: Evolution


 Evolution of
  Networks                       Evolution of
 (People and                      Content
Technological)



                  Evolution of
                  “Personal”
                 Technologies
Evolution of Content
                Defining
                 Characteristics

                •   Authoritarian
                •   Top Down
                •   Static
                •   One to many


                            Evolution
                               of
                            Content
Evolution of Content
                Defining
                 Characteristics

                • Authority and User
                  Generated
                • Networked
                • Dynamic
                • Many to many

                       Evolution
                          of
                       Content
Evolution of Networks - People
                 The world is changing the way it communicates.
                 The world is changing the way content is
                 created, filtered, consumed, shared, rated……

 Evolution of
  Networks
 (People and
Technological)




                             There is a group of folks, largely (but not
                             entirely) defined by generation, who
                             communicate differently. They have
                             always communicated differently.


         That’s what this is REALLY all
Evolution of Networks - Technology


                             4G - 2012




1983     1990              2002
Evolution of Personal Technologies

                               1996
        1973


                Evolution of
                 “Personal”
               Technologies




        NOW!                    2002
Background: Evolution


 Evolution of
  Networks                       Evolution of
 (People and                      Content
Technological)



                  Evolution of
                  “Personal”
                 Technologies
Background: Evolution


  Evolution of
   Networks         Evolution of
  (People and        Content
 Technological)

             Evolution of
             “Personal”
            Technologies
Content Considerations
Content Considerations




      ...But....
Content Considerations


Too many websites, apps, links,
       To little time . . .
Content Considerations


Think like
Content Considerations
                      You specify the content
                           You want....




You get the content
   You want....
Strategy: Foundational Elements


 • Taxonomy
 • Orbital Content
 • Social/Community
Strategy: Taxonomy Project
     Retooling your taxonomy for the future!

•   How we categorize content
•   By topic
•   By audience
•   By source
•   By length of time to consume
                                         Possible new ways
•   By intended device                     of categorizing
•   How its connected to other content         content.
Strategy: Orbital Content
                                                       •A transformed relationship with
                                                        content is one in which individual
                                                        users are at center and content
                                                        floats in orbit around them.

                                                       •Liberated: The content was either
                                                        created by you or has been distilled
                                                        and associated with you.

                                                       •Open: You collected it so you
                                                        control it… It can be shared with
                                                        countless apps and flow seamlessly
                                                        between contexts.




Source: www.alistapart.com/articles/orbital-content/
Strategy: Orbital Content
        The TAXONOMY is the connective
        tissue between your members and their
        content needs.

Association
Generated
Content

Member
Generated            Taxonomy
Content

“Other”
Generated
Content
Strategy: Social/Community

                   Communities both
                 private and public are
Association
Generated            critical to your
Content                  strategy
Member
Generated          Taxonomy
Content

“Other”
Generated
Content                 as both
              a destination and source for
                        content!
So, what is mobile?
So, what is mobile?


                  Although both smartphones
                  and tablets are considered
                  mobile, increasingly, people
                  use them differently.



•   Convenience
•   Save Time
•   Waste Time
•   Social                                       • Broad Content Consumption
•   Simple                                       • Desktop-like expectations,
                                                   with mobile flair
                                                 • Social
                                                 • Complex
Prediction…
Prediction…



     A year
     early!
Evolution of Mobile Access
Predictions for 2015
           • There will be nearly one mobile device per capita by
             2015. There will be over 7.1 billion mobile-connected devices—
             approximately equal to the world’s population in 2015 (7.2 billion)
           • Two-thirds of the world’s mobile data traffic will be
             video by 2015. Mobile video will more than double every year
             between 2010 and 2015.
           • Mobile-connected tablets will generate as much traffic
             in 2015 as the entire global mobile network in 2010
           • There will be 788 million mobile-only Internet users by
             2015. The mobile-only Internet population will grow 56-fold from
             14 million at the end of 2010 to 788 million by the end of 2015.




Cisco Visual Networking Index: Global Mobile Data
Traffic Forecast Update, 2010–2015
…and then there’s this!!




    This is Different!!!
iPad Adoption is
                     Crazy!




TOP MOBILE INTERNET TRENDS Matt Murphy / Mary Meeker – 2/10/11
http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
So, What?

     But from a
business perspective
  why should I care?

   It’s just a media
 consumption device,
          right?
My first portable computer - 1986
                                      COMPAQ Portable ll
                                      Price:   $4999
                                      Weight: 26 Pounds
                                      CPU:     Intel 286 @ 8 MHz
                                      RAM:     640k
                                      Storage: 20Meg hard drive
                                      Display: 9 Inch monochrome
                                               80 x 25 text
                                      Ports:   1 parallel, 1 serial, 1
                                      CGA
                                      OS:      MS-DOS 3.1


My present portable computer - 2012
                                                   iPAD 2
                                      Price:   $699
                                      Weight: 1.35 Pounds
                                      CPU:     1GHz dual-core
                                      RAM:     64GB
                                      Storage: (in RAM)
                                      Display: 9.7 Inch
                                               1024x768 resolution
                                      Ports:   30-pin dock connector
                                      OS:      iOS 5
My first portable computer - 1986
                                    COMPAQ Portable ll
                                    Price:   $4999
                                    Weight: 26 Pounds
                                    CPU:     Intel 286 @ 8 MHz
                                    RAM:     640k
                                    Storage: 20Meg hard drive
                                    Display: 9 Inch monochrome
            Let’s see…                       80 x 25 text
                                    Ports:   1 parallel, 1 serial, 1
          1024 MHz = 1              CGA
                                    OS:      MS-DOS 3.1
            GHz, so….
           WOW! computer - 2012
My present portable
                    That’s
         about 125 times                         iPAD 2
                                    Price:   $699
                faster!             Weight: 1.35 Pounds
                                    CPU:     1GHz dual-core
                                    RAM:     64GB
                                    Storage: (in RAM)
                                    Display: 9.7 Inch
                                             1024x768 resolution
                                    Ports:   30-pin dock connector
                                    OS:      iOS 5
My first portable computer - 1986
                                      COMPAQ Portable ll
                                      Price:   $4999
                                      Weight: 26 Pounds
                                      CPU:     Intel 286 @ 8 MHz
                                      RAM:     640k
                                      Storage: 20Meg hard drive
               …and                   Display: 9 Inch monochrome
                                               80 x 25 text
        1024 MB = 1 GB,               Ports:   1 parallel, 1 serial, 1
                                      CGA
                so….                  OS:      MS-DOS 3.1
            That’s about
        3,200 times more
My present portable computer - 2012
                                                   iPAD 2
         workspace and                Price:   $699
              storage!                Weight: 1.35 Pounds
                                      CPU:     1GHz dual-core
                                      RAM:     64GB
                                      Storage: (in RAM)
                                      Display: 9.7 Inch
                                               1024x768 resolution
                                      Ports:   30-pin dock connector
                                      OS:      iOS 5
This IS a computer!
So how do I think about this?
1024 x 768


Now What?
   320 x 480
So how do I think about this?



                     Or even worse,
                     now what?
Strategy Considerations




 The Mobile Mindset
The Mobile Mindset
   Mobile First = User Needs First!
It’s, ultimately, a re-imagining of how our content
fits our users needs. Just think about what Mobile
First really implies. “What tasks make sense
to the user?” “What does the user want?”
“What is going to be most relatable to the
user?” All of these things are focused on the
personal nature of the experience.
Jason Grigsby, Vice President, Mobile and Web Strategist
Cloud Four, Inc.
The Mobile Mindset
    Mobile “user experience” design
    is, in many ways, an act of
    curation.
When designing for mobile platforms, one has to be much more careful
about selecting content and interactions for a given screen or app state
than on the web or desktop.

Global navigation is often limited or absent. Menus, toolbars, and other
navigation elements usually have strict limits on the number of items they
can provide. So ensuring that users have access to all the functions they
need (and none they don’t), and that they can find their way out of a
given app state, is crucial.

Thoughts on user experience design by
Dmitry Nekrasovski
The Mobile Mindset

   Mobile USAGE is Different!

            Think
Presence at the Point of Need!
The Mobile Mindset
 Mobile First = User Needs First!
The Mobile Mindset
             Mobile First = User Needs First!




Extraneous
The Mobile Mindset
 Mobile First = User Needs First!
Strategy Considerations



Apps vs. Mobile Web
What’s an App?

• Apps are device specific and leverage native features on
  smartphones/tablets

• Usually look and interact in “cooler” ways than mobile
  web…for now

• How do you know? Apps are usually accessed via an
  online app store like Apple’s App Store, BlackBerry’s App
  World, or the Android Market
What’s the Mobile Web?

• Mobile web is accessed via a browser on the device

• Typing the URL on the mobile browser brings up a mobile
  formatted version of a traditional website

• Many ways to approach mobile web

  • Different presentation of main site (good place to start)

  • Fully mobile-designed version (end game)
Apps v. Mobile Web
Content Considerations




Mashable Tech, Sam Laird
http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
Apps v. Mobile Web




Mashable Tech, Sam Laird
http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
Apps v. Mobile Web

                                                           First time there's been a decline in
                                                            First time there's been a decline in
                                                           mobile web usage as compared to
                                                           mobile web usage as compared to
                                                           app usage....hmmm....and the gap
                                                           app usage....hmmm....and the gap
                                                                        is widening!
                                                                         is widening!




Mashable Tech, Sam Laird
http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
When Do We Use Apps?
Why Do We Use Apps?
How Do People Find Apps?
Strategy Considerations



Responsive Design
Responsive Design




What is Responsive Web Design?
Responsive web design is the term given to the concept of designing and developing
a website so that the layout changes depending on the device/viewport on which the
website is being viewed. The term 'Responsive Web Design' was coined by its creator,
Ethan Marcotte.
Strategy Considerations


However, responsive design is only
          the first step.

    You must consider Mobile
           Contexts
Mono-context   Mobile-context
Mobile Contexts


•   Location
•   Locomotion
•   Immediacy
•   Device
    Capabilities/Constraints
Mobile Context: Location




 Intentional Serendipity
Location based social serendipity


 I really need some help
with this cloud computing       My ASAE Technology Colleagues
           thing…




 Can we help our members have
 “not so chance” encounters?
Association Examples

   Houston Association of Realtors
Association Examples

   American Sailing
   Association
Association Examples
  American Lifeguard
  Association
Association Examples

American Heart Association: Walking Paths
Mobile Context: Locomotion




          How do I design for this situation?

          - Better have easily accessible navigation
          - Better have “small” content
          - Better GET TO THE POINT!
Mobile Context:
Immediacy


       Two of the defining characteristics of
        mobile devices is ALWAYS ON and
        ALWAYS CONNECTED. Users
        expectations are colored by this. So
        mobile must:

       • Load quickly
       • Meet the users need quickly
       • Remember what I was doing quickly
Mobile Context:
        Device
  Capabilities
Can I take advantage
  of:
• Cameras
• Location Awareness
• Device Orientation
• Other Apps
                            Constraints
                       What do I do about:
                       • Screen Size
                       • “Uneven” Internet Access
                       • User Familiarity with Device
Mobile Device Management is a MUST!




IMP
 !
Cloud Computing
Cloud Computing


              Cloud computing

The delivery of computing as a service rather
than a product, whereby shared resources,
software, and information are provided to
computers and other devices as a metered
service over a network (typically the Internet).
Cloud Computing




3 Major Business Models
Cloud Computing

               Software as a Service (SaaS)

• Cloud application services or "Software as a Service (SaaS)" deliver software
  as a service over the Internet, eliminating the need to install and run the application
  on the customer's own computers and simplifying maintenance and support.
Cloud Computing

           Platform as a Service (PaaS)
• PaaS solutions are development platforms for which the
  development tool itself is hosted in the cloud and accessed
  through a browser. With PaaS, developers can build web
  applications without installing any tools on their computer and
  then deploy those applications without any specialized systems
  administration skills.
Cloud Computing

          Infrastructure as a Service" (IaaS)
• Cloud infrastructure services, also known as “Infrastructure as a
  Service" (IaaS), deliver computer infrastructure – typically a platform
  virtualization environment – as a service, along with raw (block) storage
  and networking. Rather than purchasing servers, software, data-center
  space or network equipment, clients instead buy those resources as a
  fully outsourced service.
Cloud Computing

3 Major Implementation Models
Cloud Computing

•Pros
• Eliminate or reduce capital investments in
  infrastructure
• Scalability – up or down
• Speed to market
•Cons
• Security
• Application Integration
• Privacy Compliance
Cloud Computing

Personal Cloud Computing
Final Thoughts - Q & A

 Thank You for Your
 Time and Attention

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AICPA Leadership Retreat - Technology

  • 1. Trends in Technology and their Impact on Organizations Reggie Henry, CAE Chief Information Officer ASAE
  • 2.
  • 5. Background: Evolution Evolution of Networks Evolution of (People and Content Technological) Evolution of “Personal” Technologies
  • 6. Evolution of Content Defining Characteristics • Authoritarian • Top Down • Static • One to many Evolution of Content
  • 7. Evolution of Content Defining Characteristics • Authority and User Generated • Networked • Dynamic • Many to many Evolution of Content
  • 8. Evolution of Networks - People The world is changing the way it communicates. The world is changing the way content is created, filtered, consumed, shared, rated…… Evolution of Networks (People and Technological) There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently. That’s what this is REALLY all
  • 9. Evolution of Networks - Technology 4G - 2012 1983 1990 2002
  • 10. Evolution of Personal Technologies 1996 1973 Evolution of “Personal” Technologies NOW! 2002
  • 11. Background: Evolution Evolution of Networks Evolution of (People and Content Technological) Evolution of “Personal” Technologies
  • 12. Background: Evolution Evolution of Networks Evolution of (People and Content Technological) Evolution of “Personal” Technologies
  • 15. Content Considerations Too many websites, apps, links, To little time . . .
  • 17. Content Considerations You specify the content You want.... You get the content You want....
  • 18. Strategy: Foundational Elements • Taxonomy • Orbital Content • Social/Community
  • 19. Strategy: Taxonomy Project Retooling your taxonomy for the future! • How we categorize content • By topic • By audience • By source • By length of time to consume Possible new ways • By intended device of categorizing • How its connected to other content content.
  • 20. Strategy: Orbital Content •A transformed relationship with content is one in which individual users are at center and content floats in orbit around them. •Liberated: The content was either created by you or has been distilled and associated with you. •Open: You collected it so you control it… It can be shared with countless apps and flow seamlessly between contexts. Source: www.alistapart.com/articles/orbital-content/
  • 21. Strategy: Orbital Content The TAXONOMY is the connective tissue between your members and their content needs. Association Generated Content Member Generated Taxonomy Content “Other” Generated Content
  • 22. Strategy: Social/Community Communities both private and public are Association Generated critical to your Content strategy Member Generated Taxonomy Content “Other” Generated Content as both a destination and source for content!
  • 23. So, what is mobile?
  • 24. So, what is mobile? Although both smartphones and tablets are considered mobile, increasingly, people use them differently. • Convenience • Save Time • Waste Time • Social • Broad Content Consumption • Simple • Desktop-like expectations, with mobile flair • Social • Complex
  • 26. Prediction… A year early!
  • 28. Predictions for 2015 • There will be nearly one mobile device per capita by 2015. There will be over 7.1 billion mobile-connected devices— approximately equal to the world’s population in 2015 (7.2 billion) • Two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015. • Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010 • There will be 788 million mobile-only Internet users by 2015. The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015
  • 29. …and then there’s this!! This is Different!!!
  • 30. iPad Adoption is Crazy! TOP MOBILE INTERNET TRENDS Matt Murphy / Mary Meeker – 2/10/11 http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
  • 31. So, What? But from a business perspective why should I care? It’s just a media consumption device, right?
  • 32. My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive Display: 9 Inch monochrome 80 x 25 text Ports: 1 parallel, 1 serial, 1 CGA OS: MS-DOS 3.1 My present portable computer - 2012 iPAD 2 Price: $699 Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  • 33. My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive Display: 9 Inch monochrome Let’s see… 80 x 25 text Ports: 1 parallel, 1 serial, 1 1024 MHz = 1 CGA OS: MS-DOS 3.1 GHz, so…. WOW! computer - 2012 My present portable That’s about 125 times iPAD 2 Price: $699 faster! Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  • 34. My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive …and Display: 9 Inch monochrome 80 x 25 text 1024 MB = 1 GB, Ports: 1 parallel, 1 serial, 1 CGA so…. OS: MS-DOS 3.1 That’s about 3,200 times more My present portable computer - 2012 iPAD 2 workspace and Price: $699 storage! Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  • 35. This IS a computer!
  • 36.
  • 37. So how do I think about this?
  • 38. 1024 x 768 Now What? 320 x 480
  • 39. So how do I think about this? Or even worse, now what?
  • 40. Strategy Considerations The Mobile Mindset
  • 41. The Mobile Mindset Mobile First = User Needs First! It’s, ultimately, a re-imagining of how our content fits our users needs. Just think about what Mobile First really implies. “What tasks make sense to the user?” “What does the user want?” “What is going to be most relatable to the user?” All of these things are focused on the personal nature of the experience. Jason Grigsby, Vice President, Mobile and Web Strategist Cloud Four, Inc.
  • 42. The Mobile Mindset Mobile “user experience” design is, in many ways, an act of curation. When designing for mobile platforms, one has to be much more careful about selecting content and interactions for a given screen or app state than on the web or desktop. Global navigation is often limited or absent. Menus, toolbars, and other navigation elements usually have strict limits on the number of items they can provide. So ensuring that users have access to all the functions they need (and none they don’t), and that they can find their way out of a given app state, is crucial. Thoughts on user experience design by Dmitry Nekrasovski
  • 43. The Mobile Mindset Mobile USAGE is Different! Think Presence at the Point of Need!
  • 44. The Mobile Mindset Mobile First = User Needs First!
  • 45. The Mobile Mindset Mobile First = User Needs First! Extraneous
  • 46. The Mobile Mindset Mobile First = User Needs First!
  • 48. What’s an App? • Apps are device specific and leverage native features on smartphones/tablets • Usually look and interact in “cooler” ways than mobile web…for now • How do you know? Apps are usually accessed via an online app store like Apple’s App Store, BlackBerry’s App World, or the Android Market
  • 49. What’s the Mobile Web? • Mobile web is accessed via a browser on the device • Typing the URL on the mobile browser brings up a mobile formatted version of a traditional website • Many ways to approach mobile web • Different presentation of main site (good place to start) • Fully mobile-designed version (end game)
  • 51. Content Considerations Mashable Tech, Sam Laird http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  • 52. Apps v. Mobile Web Mashable Tech, Sam Laird http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  • 53. Apps v. Mobile Web First time there's been a decline in First time there's been a decline in mobile web usage as compared to mobile web usage as compared to app usage....hmmm....and the gap app usage....hmmm....and the gap is widening! is widening! Mashable Tech, Sam Laird http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  • 54. When Do We Use Apps?
  • 55. Why Do We Use Apps?
  • 56. How Do People Find Apps?
  • 58. Responsive Design What is Responsive Web Design? Responsive web design is the term given to the concept of designing and developing a website so that the layout changes depending on the device/viewport on which the website is being viewed. The term 'Responsive Web Design' was coined by its creator, Ethan Marcotte.
  • 59. Strategy Considerations However, responsive design is only the first step. You must consider Mobile Contexts
  • 60. Mono-context Mobile-context
  • 61. Mobile Contexts • Location • Locomotion • Immediacy • Device Capabilities/Constraints
  • 62. Mobile Context: Location Intentional Serendipity
  • 63. Location based social serendipity I really need some help with this cloud computing My ASAE Technology Colleagues thing… Can we help our members have “not so chance” encounters?
  • 64. Association Examples Houston Association of Realtors
  • 65. Association Examples American Sailing Association
  • 66. Association Examples American Lifeguard Association
  • 67. Association Examples American Heart Association: Walking Paths
  • 68. Mobile Context: Locomotion How do I design for this situation? - Better have easily accessible navigation - Better have “small” content - Better GET TO THE POINT!
  • 69. Mobile Context: Immediacy Two of the defining characteristics of mobile devices is ALWAYS ON and ALWAYS CONNECTED. Users expectations are colored by this. So mobile must: • Load quickly • Meet the users need quickly • Remember what I was doing quickly
  • 70. Mobile Context: Device Capabilities Can I take advantage of: • Cameras • Location Awareness • Device Orientation • Other Apps Constraints What do I do about: • Screen Size • “Uneven” Internet Access • User Familiarity with Device
  • 71. Mobile Device Management is a MUST! IMP !
  • 73. Cloud Computing Cloud computing The delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a metered service over a network (typically the Internet).
  • 74. Cloud Computing 3 Major Business Models
  • 75. Cloud Computing Software as a Service (SaaS) • Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support.
  • 76. Cloud Computing Platform as a Service (PaaS) • PaaS solutions are development platforms for which the development tool itself is hosted in the cloud and accessed through a browser. With PaaS, developers can build web applications without installing any tools on their computer and then deploy those applications without any specialized systems administration skills.
  • 77. Cloud Computing Infrastructure as a Service" (IaaS) • Cloud infrastructure services, also known as “Infrastructure as a Service" (IaaS), deliver computer infrastructure – typically a platform virtualization environment – as a service, along with raw (block) storage and networking. Rather than purchasing servers, software, data-center space or network equipment, clients instead buy those resources as a fully outsourced service.
  • 78. Cloud Computing 3 Major Implementation Models
  • 79. Cloud Computing •Pros • Eliminate or reduce capital investments in infrastructure • Scalability – up or down • Speed to market •Cons • Security • Application Integration • Privacy Compliance
  • 81.
  • 82.
  • 83. Final Thoughts - Q & A Thank You for Your Time and Attention

Notas do Editor

  1. The amount of fundamental change to our basic understanding of what “computing” means, how “computing” happens, and who and what drives innovation in that space, is staggering. It demands a shift, a significant shift, in how we think about technology today. Examples – mobile, social networking, location awareness, cloud computing, etc.
  2. Three phenomena are fueling the massive amount of change we are in communication today.
  3. Think about our first websites - purely information dissemination. We supplied the content, we supplied the context, we supplied the voice. There's was no content sharing or rating. Very authoritarian. Automated articles, automated brochures.
  4. Give example about membership model discussion in Acronym. Talk about the redefinition of what really is content. Not just a "media" issue, but a medium issue as well. Conversations as content, ratings as content, tweets, discussion posts,videos, etc. Everything as content! Some questions arise: - who vets the stuff? - do we NEED an authoritative voice? - how do we make content "mobile" - how do we "harvest" and curate in this environment - HOW DO WE CREATE THE CULTURE THAT MAKES THIS ENVIRONMENT WORK?
  5. Tell Danea story, u of m story Talk about a permission based economy
  6. Three phenomena are fueling the massive amount of change we are in communication today.
  7. Three phenomena are fueling the massive amount of change we are in communication today.
  8. When thinking mobile-context is king. Where will your user be and will they be trying to save time or fill time?
  9. Last year apple sold more iPads than Lenovo, hp, or dell sold computers!
  10. It’s large enough to be useful in all situations, it’s small enough and light enough to be mobile. This is a computer!
  11. Need examples
  12. Mobile Design = Small and Targeted To have a successful mobile site or app, the obvious guideline is to design for the small screen. Sadly, some don't, and we still see users struggle to hit tiny areas that are much smaller than their fingers. The second point is more conceptual — and harder for some people to accept: When you have a smaller screen, you must limit the number of features to those that matter the most for the mobile use case.
  13. Uses media queries to adjust UI to fit width. Elegant solution, but does it address mobile first?
  14. If they are moving - you need big tap targets and big information display. Most crucially, though, you need to impose a very lightweight mental model on the user since they already have enough on their plate avoiding obstacles -
  15. Example of using in meetings situation, exhibit hall, golf tournament, annual meeting between sessions
  16. Do demonstration of iCloud and dropbox.
  17. Innovation isn’t happening one thing at a time anymore. The real value is in combination of innovations – mashups, we call them. Taking advantage of today's innovations requires a shift in our thinking!