Nothing can make the world go around more than your fingertips. The sky-rocketing rate of the number of mobile-users are continually shaping the dynamics of the international business ecosystem through an array of platforms, be it email, social-media networks and instant messaging interfaces. Let’s face it; the world’s not getting any less busy. The only thing we can squeeze into our lives is something that fits, something that’s quick, easy and on-the-go! Something like nothing else, like WhatsApp! Lasse Rouhiainen, Author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses" discusses: • The rise of WhatsApp & Instant Mobile Messaging • Creative ways of using WhatsApp for Business • WhatsApp Marketing Success Stories • WhatsApp’s Competitors

1. WHATSAPP MARKETING: BIG OPPORTUNITY FOR BUSINESSES
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• Option 0.2
Hashtag: #WhatsAppMarketing

2. THE RISE OF WHATSAPP &
INSTANT MOBILE
MESSAGING
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3. WhatsApp Statistics
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4. Global Mobile Messaging Apps
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5. Growth of Instant Mobile Messaging
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6. Use of Twitter is Decreasing
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7. Growth of WhatsApp
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8. Why WhatsApp Became Successful?
• Easy and simple to use
• Replaces missed phone call
• Replaces SMS
• Soon will replace phone calls
• Works with all mobile platforms
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9. Benefits of Using WhatsApp for
Business
• Speed
• Opening ratio
• Frequency of use
• Quality of communication
• Preferred channel by consumers
• Allows you to send voice and video
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messages
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10. Growth of WhatsApp
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11. WhatsApp in Society
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12. Growth of WhatsApp
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13. WhatsApp in Society
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14. WhatsApp and Wearable Computing
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15. WHATSAPP MARKETING
SUCCESS STORIES
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16. WhatsApp as a Marketing Platform
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17. Toyota’s Campaign
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18. Hellman’s Campaign
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19. CREATIVE WAYS OF USING
WHATSAPP FOR BUSINESS
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20. How Small Businesses Use WhatsApp
• Opening a line of communication using
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WhatsApp
• Create content customers can share
on WhatsApp
• Strategic Use of WhatsApp groups
• Using broadcast list
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21. Online Publications Use WhatsApp
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22. Get Wordpress PlugIn “Mobile
ShareBar”
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23. WHATSAPP’S COMPETITORS
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24. Global Mobile Messaging Apps
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25. WeChat & Telegram & Line
• WeChat is the biggest competitor
• Telegram offers interesting options for
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B2B communication
• Line and Viber are also growing
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26. WeChat & Brands
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27. About the Presenter
 Renowned speaker and trainer for corporates, business
schools and universities on how to maximize exposure on
YouTube, Facebook, and how to implement Social Media
marketing strategies.
 Has helped hundreds of small and medium sized companies
and entrepreneurs in over 30 countries to promote their
businesses online through social media and video marketing.
 Has helped more than 200 people in over 10 countries
become successful Video Marketing and Social Media
managers.
 Author of the bestselling books “101 Video Marketing Tips
and Strategies for Small Businesses” and "Smart Social
Media – Your Guide To Becoming A Highly Paid Social”
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Lasse Rouhiainen
Author, Speaker &
Trainer
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28. Connect with Lasse:
Twitter @Lasseweb20
LinkedIn.com/in/lasserouhiainen
Facebook.com/LasseRouhiainen
http://www.lasserouhiainen.com/
Connect with Regalix:
Twitter @Regalix
LinkedIn.com/in/Regalix
Facebook.com/Regalix
marketing@regalix-inc.com
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