Connect with the video audience “180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month” - MediaPost via DigitalTrends. Video stories are compelling – higher ROI Types of video stories: Tutorials Stories, anecdotes Demos Visual case-studies Etc… Myths around Online Videos Too difficult to create online videos Expensive to create good looking online videos Takes too long to create online videos Recycle and play TV ad online Just create a viral video Do it, forget it It is just the video, you see Myth 1: Too difficult to create online videos Myth 2: Expensive to create good looking online videos Myth 3: Takes too long to create online videos Myth 4: Recycle and play TV ad online Myth 5: Just create a viral video Myth 6: Do it, forget it Myth 7: It is just the video, you see Myths Too difficult to create online videos Expensive to create videos Videos take too long to create Recycle and play TV ad online Just create a viral video Do it, forget it It is just the video, you see Reality It is about communicating simply Just make the message valuable Amateur content works Provide value – tips, tutorials Virals are a hit or a miss Do it. Spread it It is a whole platform!

1. Online video in the enterprise – Myths vs Reality
Webinar 18th May 2011
Presenter Nimish Vohra
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2. Agenda
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3. Business case for Online Video
1. Connect with the video audience
1. “180 million US visitors watch videos every month. That comes to 85% of all Internet
consumers, 200 videos per person and around 13 hours per month”
- MediaPost via DigitalTrends.
2. Video stories are compelling – higher ROI
Types of video stories:
1. Tutorials
2. Stories, anecdotes
3. Demos
4. Visual case-studies
Etc…
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4. Myths around Online Videos
1. Too difficult to create online videos
2. Expensive to create good looking online videos
3. Takes too long to create online videos
4. Recycle and play TV ad online
5. Just create a viral video
6. Do it, forget it
7. It is just the video, you see
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5. Myth 1: Too difficult to create online videos
 All you need is a hand-held video camera and a presenter!
http://goo.gl/EiCWY
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6. Myth 2: Expensive to create good looking online videos
 A good hand-held video recorder should be not more than $1000. Some
kind of content smart phones would suffice too
 Video need not be ‘good looking’ – needs to communicate
http://goo.gl/T385p
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7. Myth 3: Takes too long to create online videos
 Could be as little as 2 hours for ideation, 1 hour of production and 2
hours of post-productions
 Less than the time you spend on writing a case-study
http://goo.gl/Dk3mb
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8. Myth 4: Recycle and play TV ad online
 TV is cool-ness oriented messaging in 10-20 seconds.
 Online video is value based messaging; 1-2 minutes
http://goo.gl/TI5WU
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9. Myth 5: Just create a viral video
 Maybe it is not a funky viral video you need! It could be tutorial, demo,
tip video
 Your ‘viral video’ might not necessarily be viral
http://goo.gl/4HIcV
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10. Myth 6: Do it, forget it
 Just posting on YT might not help
 Post on your blog, website
 Push on twitter, facebook, linkedin amongst your social networks
 Participate in conversations with community
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11. Myth 7: It is just the video, you see
 No, it is the whole platform that you can leverage!
• News aggregation
• Online casting
• Online learning
• Video curating
http://apiblog.youtube.com/
“An online video platform is a free or fee-based self-service platform
that offers hosting, encoding, customizable & embeddable players, and
metrics for organizations that wish to upload and distribute their own
video content.” - Streaming Media Magazine
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12. Summary
Myths Reality
 Too difficult to create online videos 1. It is about communicating simply
 Expensive to create videos 2. Just make the message valuable
 Videos take too long to create 3. Amateur content works
 Recycle and play TV ad online 4. Provide value – tips, tutorials
 Just create a viral video 5. Virals are a hit or a miss
 Do it, forget it 6. Do it. Spread it
 It is just the video, you see 7. It is a whole platform!
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13. About Regalix
 Forefront of Online Marketing, Social Media, Communities, Lead
Generation
 Multi-disciplinary Leadership Team
 Fortune 500 and Venture-Backed Customers (B2B and B2C)
 Global Operations: HQ in Silicon Valley, 4 Offices
 150+ Team, Built on 8+ years of research
 Recognition
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14. Questions?
 visit: www.regalix.com
 For a free evaluation of your Social Media Marketing
plan, please get in touch with Ritu,
rjosan@regalix-inc.com
 If you have any questions about video marketing,
social media, search marketing, etc please feel free
to get in touch with the speaker Nimish Vohra,
nvohra@regalix-inc.com
© 2004 - 2010 Regalix Inc. Confidential, All Rights Reserved