Sanjay Sahay, Global Head – Online Marketing, Infosys presented at Regalix Round Table Marketing Event - 12th May 2011

1. Leveraging Social Media for Business Sanjay Sahay Global Head – Online Marketing Infosys

2. Establishing a presence is not the GOAL

3. Source: http://www.slideshare.net/idelange/a-model-for-247-marketing-on-social-media-7890689 . Released under

4. Who owns social media ?

5. It is 24x7. Not ad hoc point in time campaign

6. Listening is not only about tools

7. Measurement is about business value

8. Source: Forrester Blogs, "The ROI Of Social Media Marketing: More Than Dollars And Cents", by Augie Ray on July 19, 2010 http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents Report: http://forrester.com/rb/go?docid=57009

9. @sanjay_sahaysanjay.sahay@yahoo.com