SlideShare uma empresa Scribd logo
1 de 77
Baixar para ler offline
At Labs. Redweb, We’re 4 weeks in
to six months of looking at the
Internet of Things
This presentation is loosely a brain
dump of the research & exploration
we’ve done so far
!
spoiler alert: currently we have
more problems and questions, and
very few answers!
The Internet of things has been
made possible by three
advancements
!
(low cost) Sensors + (ubiquitous)
connectivity + (digital) processes
But it’s a term better described as
!
Things of the internet, or Things
WITH the internet
But we should bring this back to
people
It’s not just about the Things
!
It’s about how this relates to us &
the value people can harness
In 2008, the number of connected
Things overtook the number of
humans on the planet
!
That was the year of
Google Chrome, iPhone 3G,
windows 7 & android phones!
We now have an enormous amount
if data that our devices can access
from anywhere anywhere & anytime
It’s estimated that in 18 years time,
we’ll each have 5000 connected
things in our daily lives - Wow!
But with great beard comes great
responsibility…



We don't want to drown in endless
alerts, pings, buzzes, and red
circles
Most of our interaction with devices
will need to be invisible
It’s very easy to coo over the latest
devices & gadgets, especially in our
techy industry & environment.



But we need to bring it back to
PEOPLE
Over the next few months, we’ll be
looking further into the following 5
areas
Smart watches, Glass, heart
monitors, wrist bands, fitness
trackers etc
!
It feels like the earliest of stages -
innovations are incremental
Are any of those the answer to this
question? 



Not yet, but we’re possibly getting
closer (Glass especially)
Capturing our personal data:

motion, activity, performance,
heartbeat, weight, consumption…
Who owns a fitness tracker?
Do you still use it?

Do you still keep it charged?

Would repair or replace it if it
broke?
Changing our behaviour through
awareness. 



Short term vs long term value: 

Changing habits vs improving
performance

But we will see more value when we
move beyond gamification and
sharing to monitoring and
prediction
!
We could use these devices to -
improve our health long term,
connect our health services,
Prevent & predict illness. And
perhaps have smarter insurance,
mechanisms
Things that deal in location specific
information & services
A closer look at iBeacons:
(Apple seem very keen to these)

This is an estimate beacon. It’s
marketed heavily at retail spaces
Shops will be able to send you
personal messages.
!
Sounds good, but it’s going to be
misused & get spammy …and we’ll
all turn our bluetooth off!
Sensors to connect our cities, make
our offices “smarter”, make our
home life easier
!
These are everyday environments,
the spaces in which we live & work
Individual sensors vs bigger picture
!
How any house plants do people
have at home? Would you pay £50
to monitor each of them?
(Terrible football based visual joke)
“in the future everything in a city,
from the electricity grid, to the
sewer pipes to roads, buildings and
cars will be connected to the
network. Buildings will turn off the
lights for you, self-driving cars will
find you that sought-after parking
space, even the rubbish bins will be
smart.”
Once again, we need to bring this
back to people…
And how do we avoid this scenario?
The 5 steps to our evolving
technosociety:
Definition of a spime:
our current thoughts - positives,
negatives & niggling worries
!
FIRSTLY the things we like about
IOT:
As we’ve been saying for a while,
we think the future should be:
Frictionless, invisible, memorable
!
And the IOT is suited to all 3
FRICTIONLESS by task & device:
!
You should be able to move from
one device to another, seamlessly,
for any task
Our interaction should be effortless,
seamless and withut irritation
Making experiences that stand out,
by making things that matter to
people & enabling users to be part
of the story
This is amazing: Our UV chip only
cost £9.70, our Headset - £100
And now the not so good bits



Should we be concerned about
privacy? Writing a text on your wrist
for all to see? Taking photos
without anyone seeing you do it?
If you can control your house with
your phone, so could someone else.



Cars are mostly CPU controlled
some cars have been hacked &
started remotely
Will this make our lives easier or
more complex and more difficult or
distracting?
!
We have to learn rules, instructions,
interfaces, interactions, and
remember account details, charge
batteries, chargers etc
Too much information leads to
information loss
!
How do we disconnected?
How do we make filters smarter?
We don’t have time (or inclination)
to do everything
!
We can’t do all this or we won’t
have time to drink or enjoy the wine
Which side are you going to take?
Which system do you buy into?

How deep do you wade in?

And who owns your data?

And will the systems you buy into
last? 
!
What happens if they suddenly
change their interfaces or APIs?
How can we interpret the data we
produce to harvest real value?
Should we look to add personality
or revert to the modernist truth to
materials mantra?
!
(People treat their Roombas like
pets, often paying more to repair
them than it would take to buy a
new one)
At the minute things look terrible -
plastic, rubbery & bright. But the
other end of the spectrum is no
better for these new devices
So what are the next steps for
Redweb Labs and the IOT projects
we’ll be looking at?
We won’t be making the famous
internet fridge. We want to explore
further and ask more searching
questions in our work.
We’ll be aiming for something that
ticks or tickles the boxes we’ve
been going on and on about
We’ll be making experiments to
answer the questions & test the
preconceptions that we’ve talked
about here
And as always we’ll be seeking the
holy trinity we always aim for at
Redweb Labs
Several of our past projects can be
labelled as IOT so this is nothing
new to us
Our latest project - the Blaze UV
app, is a good case in point
We bought a UV sensor…
Connected it to an arduino
Converted data to audio and
communicated that to a phone
through FSK 
!
(Read Sean’s blog post on
redweb.com)
We built our first hardware
prototype, fitting all the electronics
into a piggy back phone case
And gave some thought to what
form a shrunken and finished
product might take.
We gave some thought to how the
phone app might work. 



The full story is documented at
http://blazeuvkey.redweb.com
We’ve played with making a door
opening wearable. 



Fitting the wiring form our door
passes inside a watch carcass
We’re working on a cycling hoody.


It senses when you lift & stretch
your arm out, to then glows LEDs to
indicate you’re planning to turn.
We’re experimenting with iBeacons
& a greeting display. 



Are these reliable? Do they react
fast enough? Where’s the limit
between interest & irritation?
And we’re halfway through an
installation project that will see
Elvis on a skateboard, being ALL
SHOOCK UP
I recently attended a client’s charity
golf day. As well as looking
splendid, i fully networked myself
up…
It wasn’t a very good experience
And some of you guys have been
helping test these bluetooth
stickers.
!
James - tracked John

Ben - tracked notebook
Sean - track passes
Tom - tracked his cat



How have you found them?
And thanks to those who have 3D
doodled: Prizes for 3d printing
!
Amy - ship in a bottle

Michaela - bournemouth eye

James - zebra donkey

Gemma - ISS
The Internet of Things, an Agency Briefing 2014

Mais conteúdo relacionado

Mais procurados

centurylink-business-technology-2020-ebook-br141403
centurylink-business-technology-2020-ebook-br141403centurylink-business-technology-2020-ebook-br141403
centurylink-business-technology-2020-ebook-br141403
Miriam Moreno
 
Centurylink Business Technology in 2020 ebook
Centurylink Business Technology in 2020 ebookCenturylink Business Technology in 2020 ebook
Centurylink Business Technology in 2020 ebook
Jake Weaver
 

Mais procurados (18)

The sixth sense
The sixth senseThe sixth sense
The sixth sense
 
The smallest smart city: what shopping centres can learn from the internet of...
The smallest smart city: what shopping centres can learn from the internet of...The smallest smart city: what shopping centres can learn from the internet of...
The smallest smart city: what shopping centres can learn from the internet of...
 
Comm-303 Final Project
Comm-303 Final ProjectComm-303 Final Project
Comm-303 Final Project
 
Final project comm 303
Final project  comm 303Final project  comm 303
Final project comm 303
 
Interactivity Beyond the Screen
Interactivity Beyond the ScreenInteractivity Beyond the Screen
Interactivity Beyond the Screen
 
Comm 303 final
Comm 303 final Comm 303 final
Comm 303 final
 
Needham Sr. Center SmartAging speech
 Needham Sr. Center SmartAging speech Needham Sr. Center SmartAging speech
Needham Sr. Center SmartAging speech
 
New IBM 5 in 5
New IBM 5 in 5New IBM 5 in 5
New IBM 5 in 5
 
centurylink-business-technology-2020-ebook-br141403
centurylink-business-technology-2020-ebook-br141403centurylink-business-technology-2020-ebook-br141403
centurylink-business-technology-2020-ebook-br141403
 
Centurylink Business Technology in 2020 ebook
Centurylink Business Technology in 2020 ebookCenturylink Business Technology in 2020 ebook
Centurylink Business Technology in 2020 ebook
 
Trends to watch in 2017 and beyond
Trends to watch in 2017 and beyondTrends to watch in 2017 and beyond
Trends to watch in 2017 and beyond
 
Flupa UX Days 2017 : "What's diffrent about UX for IOT" par Claire Rowland
Flupa UX Days 2017 : "What's diffrent about UX for IOT" par Claire RowlandFlupa UX Days 2017 : "What's diffrent about UX for IOT" par Claire Rowland
Flupa UX Days 2017 : "What's diffrent about UX for IOT" par Claire Rowland
 
Sixth sense technology
Sixth sense technologySixth sense technology
Sixth sense technology
 
The Ultimate Test of the Internet of Things: Smart Aging
The Ultimate Test of the Internet of Things: Smart AgingThe Ultimate Test of the Internet of Things: Smart Aging
The Ultimate Test of the Internet of Things: Smart Aging
 
Smart aging
Smart agingSmart aging
Smart aging
 
Wearables Workshop: UX Essentials
Wearables Workshop: UX EssentialsWearables Workshop: UX Essentials
Wearables Workshop: UX Essentials
 
#MobileRevolution: How Mobile Is (Still) Changing The World
#MobileRevolution: How Mobile Is (Still) Changing The World#MobileRevolution: How Mobile Is (Still) Changing The World
#MobileRevolution: How Mobile Is (Still) Changing The World
 
WHY ROBOTICS, AI, AL & QUANTUM COMPUTING
WHY ROBOTICS, AI, AL & QUANTUM COMPUTINGWHY ROBOTICS, AI, AL & QUANTUM COMPUTING
WHY ROBOTICS, AI, AL & QUANTUM COMPUTING
 

Semelhante a The Internet of Things, an Agency Briefing 2014

Tomorrow th'internet
Tomorrow th'internetTomorrow th'internet
Tomorrow th'internet
Tom Goodwin
 
Design of understanding: New new media.
Design of understanding: New new media.Design of understanding: New new media.
Design of understanding: New new media.
antimega
 
BAQMaR - Mobile conference
BAQMaR - Mobile conferenceBAQMaR - Mobile conference
BAQMaR - Mobile conference
BAQMaR
 

Semelhante a The Internet of Things, an Agency Briefing 2014 (20)

Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive InternetShifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive Internet
 
Future insights
Future insightsFuture insights
Future insights
 
2013 ia summit
2013 ia summit2013 ia summit
2013 ia summit
 
A robotic world
A robotic worldA robotic world
A robotic world
 
Tomorrow th'internet
Tomorrow th'internetTomorrow th'internet
Tomorrow th'internet
 
Possibilities and perils of the data-driven world.
Possibilities and perils of the data-driven world.Possibilities and perils of the data-driven world.
Possibilities and perils of the data-driven world.
 
Design of understanding: New new media.
Design of understanding: New new media.Design of understanding: New new media.
Design of understanding: New new media.
 
Tiny familiar robots
Tiny familiar robotsTiny familiar robots
Tiny familiar robots
 
The exponential age: People, technology and progress
The exponential age: People, technology and progressThe exponential age: People, technology and progress
The exponential age: People, technology and progress
 
Cloud futures
Cloud futuresCloud futures
Cloud futures
 
ITNOW WiFi Enabled Babies
ITNOW WiFi Enabled BabiesITNOW WiFi Enabled Babies
ITNOW WiFi Enabled Babies
 
Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...
Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...
Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...
 
BAQMaR - Mobile conference
BAQMaR - Mobile conferenceBAQMaR - Mobile conference
BAQMaR - Mobile conference
 
Designing for Touch... and Beyond - Josh Clark
Designing for Touch... and Beyond - Josh ClarkDesigning for Touch... and Beyond - Josh Clark
Designing for Touch... and Beyond - Josh Clark
 
Tomorrow four screen world
Tomorrow  four screen worldTomorrow  four screen world
Tomorrow four screen world
 
Ubiquity: smart people, smart places, smart organisations
Ubiquity: smart people, smart places, smart organisationsUbiquity: smart people, smart places, smart organisations
Ubiquity: smart people, smart places, smart organisations
 
The web in the world
The web in the worldThe web in the world
The web in the world
 
How Apple Watch Will Change Human Behavior in 2015
How Apple Watch Will Change Human Behavior in 2015How Apple Watch Will Change Human Behavior in 2015
How Apple Watch Will Change Human Behavior in 2015
 
Damned if you do, Damned if you don't: commerce and the internet of things
Damned if you do, Damned if you don't: commerce and the internet of thingsDamned if you do, Damned if you don't: commerce and the internet of things
Damned if you do, Damned if you don't: commerce and the internet of things
 
We're All Cyborgs Now
We're All Cyborgs Now We're All Cyborgs Now
We're All Cyborgs Now
 

Mais de Redweb Ltd

Mais de Redweb Ltd (12)

Homes event 2016
Homes event 2016  Homes event 2016
Homes event 2016
 
Episerver ascend 2016
Episerver ascend 2016 Episerver ascend 2016
Episerver ascend 2016
 
101 ibeacons
101 ibeacons101 ibeacons
101 ibeacons
 
101 Conversational User Interfaces
101 Conversational User Interfaces 101 Conversational User Interfaces
101 Conversational User Interfaces
 
Dom's scenic route into a digital career
Dom's scenic route into a digital career Dom's scenic route into a digital career
Dom's scenic route into a digital career
 
101 Internet of Things
101 Internet of Things 101 Internet of Things
101 Internet of Things
 
How we approach innovation at Redweb 2016
How we approach innovation at Redweb 2016How we approach innovation at Redweb 2016
How we approach innovation at Redweb 2016
 
The Power of the Digital Donator
The Power of the Digital DonatorThe Power of the Digital Donator
The Power of the Digital Donator
 
The future of PPC & SEO
The future of PPC & SEOThe future of PPC & SEO
The future of PPC & SEO
 
Explore the world of fully responsive web design
Explore the world of fully responsive web design Explore the world of fully responsive web design
Explore the world of fully responsive web design
 
Google location presentation - The customer journey
Google location presentation - The customer journeyGoogle location presentation - The customer journey
Google location presentation - The customer journey
 
Digital innovation & turning your thoughts to beer
Digital innovation & turning your thoughts to beerDigital innovation & turning your thoughts to beer
Digital innovation & turning your thoughts to beer
 

Último

Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
soniya singh
 
CALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service Online
anilsa9823
 
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
Diya Sharma
 
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptxAWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
ellan12
 
Lucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRL
Lucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRLLucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRL
Lucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRL
imonikaupta
 

Último (20)

Top Rated Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated  Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...Top Rated  Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
 
VIP 7001035870 Find & Meet Hyderabad Call Girls LB Nagar high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls LB Nagar high-profile Call GirlVIP 7001035870 Find & Meet Hyderabad Call Girls LB Nagar high-profile Call Girl
VIP 7001035870 Find & Meet Hyderabad Call Girls LB Nagar high-profile Call Girl
 
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
 
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
 
Call Now ☎ 8264348440 !! Call Girls in Sarai Rohilla Escort Service Delhi N.C.R.
Call Now ☎ 8264348440 !! Call Girls in Sarai Rohilla Escort Service Delhi N.C.R.Call Now ☎ 8264348440 !! Call Girls in Sarai Rohilla Escort Service Delhi N.C.R.
Call Now ☎ 8264348440 !! Call Girls in Sarai Rohilla Escort Service Delhi N.C.R.
 
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night StandHot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
Hot Call Girls |Delhi |Hauz Khas ☎ 9711199171 Book Your One night Stand
 
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providersMoving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
 
GDG Cloud Southlake 32: Kyle Hettinger: Demystifying the Dark Web
GDG Cloud Southlake 32: Kyle Hettinger: Demystifying the Dark WebGDG Cloud Southlake 32: Kyle Hettinger: Demystifying the Dark Web
GDG Cloud Southlake 32: Kyle Hettinger: Demystifying the Dark Web
 
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
(+971568250507  ))#  Young Call Girls  in Ajman  By Pakistani Call Girls  in ...(+971568250507  ))#  Young Call Girls  in Ajman  By Pakistani Call Girls  in ...
(+971568250507 ))# Young Call Girls in Ajman By Pakistani Call Girls in ...
 
INDIVIDUAL ASSIGNMENT #3 CBG, PRESENTATION.
INDIVIDUAL ASSIGNMENT #3 CBG, PRESENTATION.INDIVIDUAL ASSIGNMENT #3 CBG, PRESENTATION.
INDIVIDUAL ASSIGNMENT #3 CBG, PRESENTATION.
 
Hire↠Young Call Girls in Tilak nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esc...
Hire↠Young Call Girls in Tilak nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esc...Hire↠Young Call Girls in Tilak nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esc...
Hire↠Young Call Girls in Tilak nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esc...
 
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Sukhdev Vihar Delhi 💯Call Us 🔝8264348440🔝
 
CALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Lucknow Lucknow best sexual service Online
 
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
 
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptxAWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
 
Lucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRL
Lucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRLLucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRL
Lucknow ❤CALL GIRL 88759*99948 ❤CALL GIRLS IN Lucknow ESCORT SERVICE❤CALL GIRL
 
Russian Call Girls in %(+971524965298 )# Call Girls in Dubai
Russian Call Girls in %(+971524965298  )#  Call Girls in DubaiRussian Call Girls in %(+971524965298  )#  Call Girls in Dubai
Russian Call Girls in %(+971524965298 )# Call Girls in Dubai
 
Nanded City ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready ...
Nanded City ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready ...Nanded City ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready ...
Nanded City ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready ...
 
𓀤Call On 7877925207 𓀤 Ahmedguda Call Girls Hot Model With Sexy Bhabi Ready Fo...
𓀤Call On 7877925207 𓀤 Ahmedguda Call Girls Hot Model With Sexy Bhabi Ready Fo...𓀤Call On 7877925207 𓀤 Ahmedguda Call Girls Hot Model With Sexy Bhabi Ready Fo...
𓀤Call On 7877925207 𓀤 Ahmedguda Call Girls Hot Model With Sexy Bhabi Ready Fo...
 
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready...Pune Airport ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
 

The Internet of Things, an Agency Briefing 2014

  • 1.
  • 2. At Labs. Redweb, We’re 4 weeks in to six months of looking at the Internet of Things
  • 3. This presentation is loosely a brain dump of the research & exploration we’ve done so far ! spoiler alert: currently we have more problems and questions, and very few answers!
  • 4.
  • 5. The Internet of things has been made possible by three advancements ! (low cost) Sensors + (ubiquitous) connectivity + (digital) processes
  • 6. But it’s a term better described as ! Things of the internet, or Things WITH the internet
  • 7. But we should bring this back to people It’s not just about the Things ! It’s about how this relates to us & the value people can harness
  • 8. In 2008, the number of connected Things overtook the number of humans on the planet ! That was the year of Google Chrome, iPhone 3G, windows 7 & android phones!
  • 9. We now have an enormous amount if data that our devices can access from anywhere anywhere & anytime
  • 10. It’s estimated that in 18 years time, we’ll each have 5000 connected things in our daily lives - Wow!
  • 11. But with great beard comes great responsibility…
 
 We don't want to drown in endless alerts, pings, buzzes, and red circles
  • 12. Most of our interaction with devices will need to be invisible
  • 13. It’s very easy to coo over the latest devices & gadgets, especially in our techy industry & environment.
 
 But we need to bring it back to PEOPLE
  • 14. Over the next few months, we’ll be looking further into the following 5 areas
  • 15.
  • 16. Smart watches, Glass, heart monitors, wrist bands, fitness trackers etc ! It feels like the earliest of stages - innovations are incremental
  • 17. Are any of those the answer to this question? 
 
 Not yet, but we’re possibly getting closer (Glass especially)
  • 18.
  • 19. Capturing our personal data:
 motion, activity, performance, heartbeat, weight, consumption…
  • 20. Who owns a fitness tracker? Do you still use it?
 Do you still keep it charged?
 Would repair or replace it if it broke?
  • 21. Changing our behaviour through awareness. 
 
 Short term vs long term value: 
 Changing habits vs improving performance

  • 22. But we will see more value when we move beyond gamification and sharing to monitoring and prediction ! We could use these devices to - improve our health long term, connect our health services, Prevent & predict illness. And perhaps have smarter insurance, mechanisms
  • 23.
  • 24. Things that deal in location specific information & services
  • 25. A closer look at iBeacons: (Apple seem very keen to these)
 This is an estimate beacon. It’s marketed heavily at retail spaces
  • 26. Shops will be able to send you personal messages. ! Sounds good, but it’s going to be misused & get spammy …and we’ll all turn our bluetooth off!
  • 27.
  • 28. Sensors to connect our cities, make our offices “smarter”, make our home life easier ! These are everyday environments, the spaces in which we live & work
  • 29. Individual sensors vs bigger picture ! How any house plants do people have at home? Would you pay £50 to monitor each of them?
  • 30. (Terrible football based visual joke)
  • 31. “in the future everything in a city, from the electricity grid, to the sewer pipes to roads, buildings and cars will be connected to the network. Buildings will turn off the lights for you, self-driving cars will find you that sought-after parking space, even the rubbish bins will be smart.”
  • 32. Once again, we need to bring this back to people…
  • 33. And how do we avoid this scenario?
  • 34.
  • 35. The 5 steps to our evolving technosociety:
  • 37. our current thoughts - positives, negatives & niggling worries ! FIRSTLY the things we like about IOT:
  • 38. As we’ve been saying for a while, we think the future should be: Frictionless, invisible, memorable ! And the IOT is suited to all 3
  • 39. FRICTIONLESS by task & device: ! You should be able to move from one device to another, seamlessly, for any task
  • 40. Our interaction should be effortless, seamless and withut irritation
  • 41. Making experiences that stand out, by making things that matter to people & enabling users to be part of the story
  • 42. This is amazing: Our UV chip only cost £9.70, our Headset - £100
  • 43.
  • 44. And now the not so good bits
 
 Should we be concerned about privacy? Writing a text on your wrist for all to see? Taking photos without anyone seeing you do it?
  • 45. If you can control your house with your phone, so could someone else.
 
 Cars are mostly CPU controlled some cars have been hacked & started remotely
  • 46. Will this make our lives easier or more complex and more difficult or distracting? ! We have to learn rules, instructions, interfaces, interactions, and remember account details, charge batteries, chargers etc
  • 47. Too much information leads to information loss ! How do we disconnected? How do we make filters smarter?
  • 48. We don’t have time (or inclination) to do everything ! We can’t do all this or we won’t have time to drink or enjoy the wine
  • 49. Which side are you going to take? Which system do you buy into?
 How deep do you wade in?
 And who owns your data?

  • 50. And will the systems you buy into last? ! What happens if they suddenly change their interfaces or APIs?
  • 51. How can we interpret the data we produce to harvest real value?
  • 52. Should we look to add personality or revert to the modernist truth to materials mantra? ! (People treat their Roombas like pets, often paying more to repair them than it would take to buy a new one)
  • 53. At the minute things look terrible - plastic, rubbery & bright. But the other end of the spectrum is no better for these new devices
  • 54. So what are the next steps for Redweb Labs and the IOT projects we’ll be looking at?
  • 55. We won’t be making the famous internet fridge. We want to explore further and ask more searching questions in our work.
  • 56. We’ll be aiming for something that ticks or tickles the boxes we’ve been going on and on about
  • 57. We’ll be making experiments to answer the questions & test the preconceptions that we’ve talked about here
  • 58. And as always we’ll be seeking the holy trinity we always aim for at Redweb Labs
  • 59.
  • 60. Several of our past projects can be labelled as IOT so this is nothing new to us
  • 61. Our latest project - the Blaze UV app, is a good case in point
  • 62. We bought a UV sensor…
  • 63. Connected it to an arduino
  • 64. Converted data to audio and communicated that to a phone through FSK ! (Read Sean’s blog post on redweb.com)
  • 65. We built our first hardware prototype, fitting all the electronics into a piggy back phone case
  • 66. And gave some thought to what form a shrunken and finished product might take.
  • 67. We gave some thought to how the phone app might work. 
 
 The full story is documented at http://blazeuvkey.redweb.com
  • 68. We’ve played with making a door opening wearable. 
 
 Fitting the wiring form our door passes inside a watch carcass
  • 69. We’re working on a cycling hoody. 
 It senses when you lift & stretch your arm out, to then glows LEDs to indicate you’re planning to turn.
  • 70. We’re experimenting with iBeacons & a greeting display. 
 
 Are these reliable? Do they react fast enough? Where’s the limit between interest & irritation?
  • 71. And we’re halfway through an installation project that will see Elvis on a skateboard, being ALL SHOOCK UP
  • 72.
  • 73. I recently attended a client’s charity golf day. As well as looking splendid, i fully networked myself up…
  • 74. It wasn’t a very good experience
  • 75. And some of you guys have been helping test these bluetooth stickers. ! James - tracked John
 Ben - tracked notebook Sean - track passes Tom - tracked his cat
 
 How have you found them?
  • 76. And thanks to those who have 3D doodled: Prizes for 3d printing ! Amy - ship in a bottle
 Michaela - bournemouth eye
 James - zebra donkey
 Gemma - ISS