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Recruiters guide to inbound marketing

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This webinar will show recruiters strategies to launch their own inbound marketing strategy.

Publicada em: Recrutamento e RH
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Recruiters guide to inbound marketing

  1. 1. The Recruiter’s Guide to Inbound Marketing
  2. 2. Meet Our Presenters Matt Charney Executive Editor, RecruitingDaily @MattCharney Chris Brablc Director of Marketing, Smashfly @CBrablc
  3. 3. Agenda • What Is Inbound Marketing for Recruiters? • Turning Attraction Into Action • Candidate Conversion Tactics • Pipeline Acceleration
  4. 4. WHAT IS INBOUND MARKETING FOR RECRUITERS?
  5. 5. 2007 Pop Culture
  6. 6. Click Here!
  7. 7. Recruiters Today • Candidate experience viewed as bad • Smarter candidates • Employer brand is shaped online • Increased competition for skilled candidates • Decreasing budget with rising talent demands
  8. 8. Inbound Marketing in a Tweet
  9. 9. Inbound $ < Outbound $
  10. 10. Seamless Apply ProcessApplicant Conversion Turn Employees into Talent Ambassadors Recruiting Methodology The Model Talent Pool Generation
  11. 11. TURNING ATTRACTION INTO ACTION
  12. 12. Persona Example
  13. 13. Repurpose Content Up to 4x GREAT READ @ Hubspot! New Data: What Types of Content Perform Best on Social Media?
  14. 14. Internal Outreach Campaign Example - Cox Tactic Execution Date(s) Details Intranet article Who/What/When/Where/How/Why Onboarding Drip to Candidates 30/60/90 day drip email reminding new hires to complete a review on Glassdoor Email Campaign via company newsletters Embedded calls-to-action in company newsletters prompting employees to leave reviews on GD Display ads on company intranet Link back to intranet article Display ads on company loop monitors Promote resource destination Campus Activations Target, educate and engage general employee population about Glassdoor, the survey, and the decision to become an Open Company Share results Determine reporting cadence
  15. 15. What SHOULD be Measured • Cost per qualified lead • Source per hire • Time to fill • Bounce and unsubscribe rate • Referrals • Net promoter index
  16. 16. CANDIDATE CONVERSION TACTICS
  17. 17. Bad Candidate Experience
  18. 18. Points of Conversion • Job Descriptions • Tailored Landing Pages • Opt-In Forms • Calls-to-Action
  19. 19. Job Description Best Practices Be Clear Include the Basics Develop a Team Checklist Incorporate Search Engine Logic Use Video and Images
  20. 20. Tailored Landing Pages
  21. 21. Opt In Forms
  22. 22. PIPELINE ACCELERATION
  23. 23. The “lead” should be able to glance at your email and, within five seconds, know the value it provides them. Lead Nurturing: E-mail Automation (Drip Marketing)
  24. 24. 69% would not take a job with a company that had a bad reputation, even if they were unemployed! 94%are likely to apply to a job if the employer actively manages their employer brand
  25. 25. Free (or Almost Free) Tools • Social: – Hootsuite – BufferApp • Images: – Canva • Blog: – Wordpress • Video: – Google Hangouts – Skype
  26. 26. Thanks For Watching! Get your copy of the Recruiter’s Guide to Inbound Marketing: http://recruitingdai ly.com/inbound- marketing-for- recruiters

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