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How to Stand Out When
Recruiting Tech Talent
#Rdaily / @zoomforth
#Rdaily / @zoomforth
You are a storyteller
#Rdaily / @zoomforth
#Rdaily / @zoomforth
The Opportunity
Components of a Recruiting Story
#Rdaily / @zoomforth
People
Components of a Recruiting Story
#Rdaily / @zoomforth
Values
Components of a Recruiting Story
#Rdaily / @zoomforth
Cultural and Social
Components of a Recruiting Story
#Rdaily / @zoomforth
Learning and Development
Components of a Recruiting Story
Your story must be
relevant!
#Rdaily / @zoomforth
#Rdaily / @zoomforth
The Opportunity
Components of a Recruiting Story
#Rdaily / @zoomforth
People
Components of a Recruiting Story
#Rdaily / @zoomforth
Values
Components of a Recruiting Story
#Rdaily / @zoomforth
Cultural and Social
Components of a Recruiting Story
#Rdaily / @zoomforth
Learning and Development
Components of a Recruiting Story
#Rdaily / @zoomforth
Comp
Components of a Recruiting Story
How do I uncover those
components?
#Rdaily / @zoomforth
Recruitment Storytelling
Checklist
#Rdaily / @zoomforth
#Rdaily / @zoomforth
Visible
Recruitment Storytelling Checklist
#Rdaily / @zoomforth
Visible
Recruitment Storytelling Checklist
#Rdaily / @zoomforth
Recruitment Storytelling Checklist
Differentiated
#Rdaily / @zoomforth
Recruitment Storytelling Checklist
#Rdaily / @zoomforth
Specific
Recruitment Storytelling Checklist
#Rdaily / @zoomforth
Specific
Recruitment Storytelling Checklist
#Rdaily / @zoomforth
Credible
Recruitment Storytelling Checklist
#Rdaily / @zoomforth
Credible
Recruitment Storytelling Checklist
Why to use visual media
#Rdaily / @zoomforth
Why to Use Visual Media
#Rdaily / @zoomforth
Why to Use Visual Media
#Rdaily / @zoomforth
Why to Use Visual Media
How and When to Use
Visual Media
#Rdaily / @zoomforth
How and When to Use Visual Media
People, places and experiences
#Rdaily / @zoomforth
How and When to Use Visual Media
People, places and experiences
#Rdaily / @zoomforth
How and When to Use Visual Media
Credibility
“We have a workplace
culture of transparency at
Facebook.”
- Mark Zuckerberg
#Rdaily / @zoomforth
How and When to Use Visual Media
Credibility
“We have a workplace
culture of transparency at
Facebook.”
- Mark Zuckerberg
#Rdaily / @zoomforth
How and When to Use Visual Media
Standing Out
Email and Inmail
#Rdaily / @zoomforth
Email and InMail
Tell a good story quickly
#Rdaily / @zoomforth
Email and InMail
Use links and images
#Rdaily / @zoomforth
Email and InMail
Personalize
#Rdaily / @zoomforth
Email and InMail
Use sales and marketing tools
#Rdaily / @zoomforth
Email and InMail
Test, measure and refine
Avoid Recruiter Fails
#Rdaily / @zoomforth
#Rdaily / @zoomforth
chris@zoomforth.com
zoomforth.com/blog
@zoomforth

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