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   How        
leverages SMS to
stay ahead in TA 
SPECIAL THANKS
https://www.textrecruit.com/
@TextRecruit
LISTEN ONLY MODE
#RDAILY
RECRUITINGWEBINARS.COM >
RECORDED WEBINARS
HOUSEKEEPING
TODAY'S EXPERTS
Donald LeBlanc
Manager of Talent Acquisition, PeopleToGo
@Don_LeBlanc
https://www.linkedin.com/in/donaldleblanc/
William Tincup
President, RecruitingDaily
@williamtincup
https://www.linkedin.com/in/tincup/
AGENDA
Understanding your target audience
Strategy vs. Execution
Communication evolution and
adaptability
See hiring through the lense of your
market
Text message best practices
Real life examples 
ABOUT PEOPLE TO GO
UNDERSTANDING YOUR
TARGET AUDIENCE
Who uses SMS?
Know your market
What is your target audience?
STRATEGY VS. EXECUTION
What sounds good
vs.what really works
Scheduling (timing of
sends)
EVOLUTION & ADAPTABILITY
What is your operating model?
(Do you have one?)
Adapting tech to your
operating model
How communication tech has
evolved over the years
HIRING THROUGH THE LENSE
OF YOUR MARKET
Perception is key
A single approach will not work
Customizable messaging
SMS BEST PRACTICES
Copy and pasting
responses to speed up
process 
Templates for faster
response times
Sending calendar invite to
secure time to chat 
Q&A
THANKS AGAIN
@RecruitingDaily                              @RecruitingBlogs                   @RecruitingTools

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How PeopleToGo leveraged SMS to stay ahead in TA