AT&T's Chris Hoyt (aka: RecruiterGuy) talks about social media and branding at the New Media Training Institute - part of the Day Long Institutes sessions at the 22nd National Conference on LGBT Equality: Creating Change. High level slides led to deep-dive conversations in this "un-conference" format that focused on applications and metrics that teams can easily put into place; getting leadership buy-in; listening when it matters. Examples and discussions included celebrities, personal experiences and various companies to include AT&T.

1. Using Social Media to Monitor Your Brand Christopher Hoyt, PHR Associate Director of Talent Attraction

2. Agenda Social Media Twitter Talking it out – Twitter to you… Twitter’s Growth & Why Tools to monitor and engage Facebook Let’s Face it – it’s popular… Engagement On Their Terms Measuring the progress Q & A

3. What is Social Media? Source: Mashable, July 20, 2009 Page 3

5. Transparent

6. Community

7. Authentic

8. User Generated

9. Word of Mouth

11. Transparent

12. Community

13. Authentic

14. User Generated

15. Word of Mouth

17. Who’s using it?

18. Success story?

20. Let’s Talk… Who is your favorite person to follow - why? Tell me a funny Twitter story. (I know you’ve got one!)

22. Try to tweet 5 to 8 times per day – throughout the day

23. Only ~25% of tweets should be related to company “message” or perceived as “advertisements”

24. Majority of tweets should contain a “call to action” – link to your website, a blog, article, etc.

25. Various applications available to trackclickthrus and “ROI”

27. Team Management delegation and teamwork to manage engagement

28. Team Management delegation and teamwork to manage engagement

29. Team Management delegation and teamwork to manage engagement

30. Team Management delegation and teamwork to manage engagement

31. Team Management delegation and teamwork to manage engagement

32. Team Management delegation and teamwork to manage engagement

33. Team Management delegation and teamwork to manage engagement

35. Email Notifications

36. Threaded Conversations

37. Multiple users

38. Multiple accounts

39. Notes

40. Scheduling

44. Users spend an average of 20 minutes on site – per day.

45. The fastest‐growing demographic is the 25+ age group.

46. The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups.

48. People trust personal referrals from people they know.

49. People on Facebook are “real” people.

50. We refer things we’re unhappy with to 10 friends.

51. People remember to tell poor customer service stories more often than good.

53. Fanpages and Groups

54. Events

55. Causes (application)

56. Discussion Boards

57. Notes (aka: Blog)

59. Fanpages and Groups

60. Events

61. Causes (application)

62. Discussion Boards

63. Notes (aka: Blog)

65. Fanpages and Groups

66. Events

67. Causes (application)

68. Discussion Boards

69. Notes (aka: Blog)

70. Posted ItemsPages Generally better for long-term relationships with fans, readers or customers. (applications, stats, events) Groups Generally better for hosting a quick active discussion and attracting quick attention. (bulk invites, shared messaging)

72. Fanpages and Groups

73. Events

74. Causes (application)

75. Discussion Boards

76. Notes (aka: Blog)

78. Organic relationship w/Twitter

79. 6,366 Customers assisted EOY 2009 via social (FB/Tw)