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The Art of Persuasion - Matt Alder
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What I’m going to talk about
• The Persuasion Problem
• Persuasion In the Digital Age
• Persuasion In Action
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The Old Ways Don’t Work
“I don’t believe a word employer
careers sites say, it’s all just spin”
-A Job Seeking Finance Director
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Persuasion Framework
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story
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Example
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story
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For Discussion……
Do you have a persuasion problem?
How Broken is your funnel?
How can you be Magnetic, Convincing and
Drive Conversion from the right audience
Is your message Made To Stick (SUCCES)