2. We are... Rebel Rouse’s Lurker Hungarian full service communication agency Mostly with online focus From 2010 member of WPP (MindShare Hungary) Zita Pavláth client servicedirector Eszter Vándor innovative mediadirector Tamás Gerhát SEO and UX consultant
3. To be on the lurk Collection of data: Monitoring search marketing advertisements with data collection on an hourly basis and next day updates Data service: Quantitative value name and number of advertisers number of creatives impression share advertising positions advertising keywords list price spending (beta) (data evaluated with a specific algorithm) Quantitative value creative concepts advertising strategy Rebel Rouse’s Lurker
5. Lurker Features Rebel Rouse’s Lurker Identify Competitors AdWords Ad Overview Competitor comparsion Trend analysis Ad History Data Competitors’ SEM strategy
6. What else? Rebel Rouse’s Lurker Customised keyword groups Flexibile monitoring periods Updated database on daily basis SEM advertising strategies Competitors, keywords, brands, ranking list SEM spending in list prices (beta) SEO module
13. SEM competitor softwares Rebel Rouse’s Lurker Many different softwares can be found some has following disadvantages: Developed mostly for US market Language and character barriers Data collected from limited version of Google Fixed report views Limited keyword database Unclear system upgrade possibilities Rare data updates Lurker handles all issues above and provides extra features!
22. Status Rebel Rouse’s Lurker Present: Data collection Raw data in excel sheet Interface only for administrator Future: Online front end for clients Report center and graph drawer Design
30. Ad copy for one keyword Rebel Rouse’s Lurker position premium percentage
31. SEO monitoring module Monitors client’s organic ranking Identifies competitors (to support PPC strategy) Temporary checks domains - existing or not and in which position Only URLs (no title or description) Measurement launched manually Positions from 1st to 30th place can be investigated The analyzingprocess is made by human (it is not automatized!) Rebel Rouse’s Lurker