1. F e at u r e s & B e n e F i t s
EngagE
InspIre
Inform
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2. IntroductIon
event Marketing
Custom-designed, free-of-cost event collateral comprising print brochures,
electronic eBrochures, and Hawthorn Publications’s premier wedding
website, eleGALA.com, provide a multimedia marketing solution for venues
striving to increase catering sales, strengthen customer service, and
promote their preferred vendors.
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3. EvEnt
BrochurEs
CliCk to view eBroChures
Features
Customized event brochures are branded exclusively for wedding and special-event venues. The
front half of the brochure showcases spectacular events at the property, while the back portion
incorporates advertisements from venue-approved event professionals. These advertisements
offset the entire cost of brochure production, ensuring that the venue receives a cohesive
print and electronic media package free of cost. Download our event brochure media kit at
e.hawthornpublications.com/a/eb/venue/EventBrochureMediaKit.pdf.
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4. EvEnt
BrochurEs
Print
• Receive 500–1,400 printed brochures
• Minimum of 12 pages
• Full color
• Minimum of 100# text
BeneFits
For venues: Transition discerning prospects into valuable clients with a targeted print and online
marketing presentation
For advertisers: Reach qualified prospects at the earliest stage of the event-planning process with an
exclusive event brochure advertisement
For engaged couples: Receive a cohesive planning resource that delivers key information about the venue
and vendors to assist in planning a seamless and successful event
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5. ad Layout
optIons
Ad layout preference must be determined prior to advertisement sales beginning. Below are your options
for the types of advertisements Hawthorn Publications is proud to offer.
standard ads (sEE sAMPLE) thumbnail listing (sEE sAMPLE)
Traditional ad format. Advertiser One image or logo, company name,
may submit ads print ready or phone number, website.
may use Hawthorn Publications’s
design services.
template ads (sEE sAMPLE) direct listing (sEE sAMPLE)
strict template design. Photo No image, company name, phone
and word count dependent on number, website.
ad size. Company name, phone
number, website.
enhanced listing (sEE sAMPLE) advertorial (sEE sAMPLE)
One image or logo, 40 words of Editorial-style advertisement. Photo
copy, company name, phone and word count dependent on
number, website. ad size. Company name, phone
number, website. NOTE: Only certain
venues have the advertorial option available.
Please ask your sales director if you qualify.
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6. eBrochurEs
Features
Interactive online brochures that allow your readers to view the brochure in a virtual environment.
Your eBrochure will have flipping pages and can be hyperlinked.
BeneFits
• eBrochure quarterly updates on number of unique visitors your eBrochure receives
• Include eBrochure in e-mail signature and/or website
• Gives your property the opportunity to seamlessly e-mail to clients without concern for large pdf
files or absorbing storage
• Easy to promote your property through your Facebook or Twitter account
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7. elegaLa.com
CliCk to view
Features
eleGALA.com is a comprehensive, ad-free, online wedding resource featuring a nationwide directory of
the top wedding venues and their recommended vendors, along with planning articles, expert advice,
checklists, and photo galleries to lead brides through every step of the planning process.
BeneFits
• Positions your property in front of two million engaged couples this year
• Real-time leads from any bride who downloads your eBrochure from this site
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8. puBLIcatIon
procEss
The entire process takes approximately six months:
Week 1
Introductory call with individual property
Weeks 2–6
Ad sales
Week 7
Design call with property
Weeks 8–22
Design and proofing (includes three proofs)
Weeks 23–25
Printing
Week 26
Printed brochures are delivered
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10. Questions?
east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com
west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129
