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How to Use Inbound Marketing & Social Media to Grow Your Business

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Rebecca Corliss
Rebecca Corliss

Presented April 8, 2014 at the WISE Symposium

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How to Use Inbound Marketing & Social Media to Grow Your Business Rebecca Corliss @repcor
Rebecca Corliss @repcor
Lead Today’s Agenda The Inbound Shift Crucial Role of Content Grow Social Media as a Channel Use Inbound to Earn Leads & Sales 1 2 3 4
The Inbound Shift 1
Inbound Methodology
Critical Role of Content 2
Start with customers’ questions
Context +
Context Authority+
25% 75%+
FACT 97% Blogs attract more links.
Talk about your industry NOT YOURSELF 1. Focus on Being Helpful
2. Create Valuable Content to Earn Links
3. Blog Frequently and Consistently
4. Put Calls-to-Action on All Your Content
Grow Social Media As a Channel3
34Pew Research
35Pew Research
Social Proven an Effective Channel For Customer Acquisition 2013 State of Inbound
1. Spread Your Best Content via Social
2. Let Content Grow Your Reach
3. Help Other’s Share Your Content
4. Make it Easy to Follow You
Use Inbound to Earn Leads & Sales4
4.4% of new visitors convert to sale 91 IBM BENCHMARK CYBER MONDAY REPORT, 2011
What can you OFFER during the research phase?
1Tweet FormEbook Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Social to Lead Generation Process
1Tweet Form Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Inbound Gut Check: Will They LOVE It? Ebook
Social Post Blog Article CTA Landing Page Step-by-Step Example…
1. Use CTAs & Landing Pages with Forms
2. Nurture Inbound Leads with Email 49
3. Add Sales Content When Relevant 50
4. Measure & Target Best Channels
Inbound In Review
THANK YOU Rebecca Corliss @repcor

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