70% of buyers search for their home online before stepping out to look at the houses. 33% who bought the home find their home onine. This is my online real estate marketing plan
2. ®
REALTOR Profile
Muhammad Saleem
RE/MAX Classic
Direct: 248-719-0559
Office: 248-348-3000
saleem@realtor.com
www.MyOnlineHomeStore.com
Selling American Dream since 1990
M.S., CDPE, GRI
Associate Broker
Certified Distressed Property Expert
(agent photo here)
Desire to Sell
Experience to Perform
Confidence to Succeed
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3. My Awards & Designations
• RE/MAX Hall of Fame
•2010 Recipient of RE/MAX 100% Club Award
•2010 Production over $4.5 Million
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4. My Recent Sales
• 35379 Northmont Dr, Farmington Hills
• 41323 Westfield Cir, Canton
• 49817 Courtyard, Canton
• 49130 Woodson Way, Canton
• 4752 Mirror Lake, West Bloomfield
• 19319 Inkster, Livonia
• 24291 Wilton, Farmington Hills
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5. My Current Listings on the market
• 7033 Lakemont Cir., West Bloomfield
website: www.7033Lakemont.info
• 43158 Crissman Ct, Sterling Heights
Website: www.43158Crissman.info
• 18227 Poinciana, Redford
I create a website and its own
domain name for each of my listings
6. My Listings Under Contract
• 28300 N. Skye Drive, Farmington Hills
• 23352 Tuck Road, Farmington Hills
• 12903 Beech Daly Rd, Redford
• 24930 Gregory, Brownstown
• 33895 Gable, Livonia
• 1031 Wildwood, Canton
7. Online Marketing
Plan HOME BUYERS AND SELLERS - 2010
• Almost 90% of home
buyers and sellers use
the internet to search
for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
ALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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8. Where Buyers
Found Homes
• 37% of buyers found a
home via the internet –
up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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9. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on internet
than from signs
• 2009: The internet is
THREE TIMES as
powerful as signs
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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10. Best of All BUYERS SEARCH OUR LOCAL WEB SITE
Worlds BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
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11. Online Marketing
Advantage
ListHub
Your home will appear on many local and national real estate websites.
Gauge performance and review your strategies with detailed reporting
Showcase Listing Enhancements
I will enhance your listings on the top websites, including
®
REALTOR.com , with the features buyers want most
TM
Featured Homes
Your home will have premium positioning on the #1 real
®
estate search site,1 REALTOR.com
Mobile Reach ®
Your property will appear on the REALTOR.com mobile
app so mobile consumers can find your home
®
Facebook Application
I will display your property on my social media sites such
® TM
as Facebook and Twitter
1 comScore, Media Metrix, Key measures Report, April 2011
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12. ListHub:
Expose Your Home
to More Buyers
The largest online syndicator
of listings, ListHub syndicates
to wide array of National
Publishers, and hundreds of
sites in total.
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13. ListHub: I List Your Home
How it Works
MLS
1. You sign with me to
represent your listing
2. I place your home in the
local MLS
3. ListHub does the rest!
National National National
Publisher Publisher Publisher
Secondary Secondary Secondary Secondary Secondary
Site Site Site Site Site
Secondary Secondary Secondary Secondary Secondary
Site Site Site Site Site
Secondary Secondary Secondary Secondary Secondary
Site Site Site Site Site 18
14. ListHub:
Detailed Analytics
and Reporting
• Publisher Comparison: Side-by-
side analysis of the number of
visits and leads generated from
each Publisher
• Automatic Report Delivery: So
you can stay engaged and
informed about your home.
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15. ListHub:
Seamless
Integration with
REALTOR.com®
ListHub is the only platform that
lets me provide you reporting
about the performance of your
home on the nations #1 real
estate site1, REALTOR.com®.
1Source: comScore - Media Metrix, March 2011
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16. ®
REALTOR.com
Facts That Matter
• Visitors on REALTOR.com
®
stay longer than on other
comparable sites. They take
another look at a property and
really comb through
the details
• Visitors on REALTOR.com also
®
come back more
often than on any other
comparable site
comScore, Media Metrix, Key Measures Report, April 2011 for REALTOR.com® and other comparable real estate
aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers
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17. Because
®
REALTOR.com
has millions of
listings…
I will make yours
stand out
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18. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I will help your home
rise to the top of the
search, above other
homes, by adding
more photos
Screen shots represent site as of publication date. Site subject to change without notice.
19. Showcase Listing
Enhancements
How will I showcase your
home to the most buyers?
• I will make your home
stand out with a video
or virtual tour
Close to 173 million
Americans watch videos on
the internet every month1
Check out my listings
www..7033Lakemont.info
www.1031Wildwood.info
www.24930Gregory.info
www.29241Wilton.info 1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
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20. Featured Homes ™
Locally, regionally,
nationally and
internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
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21. Featured Homes ™
• I can make your home
the first one buyers see
• Triple the number
of buyers who see
your home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without29
notice.
22. ®
REALTOR.com Mobile
Apps
• Buyers searching on
Mobile Apps are 3X
more likely to Request
Information*
• I market your home
with the
REALTOR.com®
Mobile Apps and the
NEW REALTOR.com®
iPad App
* Internal REALTOR.com® Reporting, March 2011
Buyers who are searching in this neighborhood can find
®
me through REALTOR.com mobile marketing.
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