Most startups dream about immense organic traffic at their launch. While there has been no rocket or viral growth for us yet, we gain a steady stream of new users every day. We at https://realtimeboard.com/ have grown from 0 to 100K signups in 10 months – spending zero – practicing the methods described in this presentation. Read the full article at http://blog.kissmetrics.com/100k-early-bird-signups/

1. From 0 to 100K
Early Bird Signups with
Zero Marketing Budget
#GROWTHHACKING
7,5 USEFUL TIPS FROM REALTIMEBOARD.COM

2. Tip #1
Prepare to listen
Your first
happy users
are the best
advisors
Why? You find out if your product brings real value for the target audience
The first feedback providers are your trusted community and loyal promoters
Users generate great ideas and topics for your blog
You can use the insightful testimonials on your website to establish credibility

3. Tip #1
Prepare to listen: tools
A Feedback forum – use
helpdesk systems (Zendesk,
Odesk, UserEcho and our
favorite one – Freshdesk)
Social Media – Twitter
and Facebook pages to
assist users outside the
product.
Email (Feedback@
yourbrandname.com) –
to respond to private
questions which may
contain personal
information.

4. Tip #2
Start with Your Strongest Side — Your
Existing Network
Pitch to
everyone.
Everywhere
Family
Friends
Online
friends
Address
book
Business
partners
Instagram
followers

5. Tip #3
Let Your Product Be Used in
Workshops and in Academia
RealtimeBoard at Ethnogram
workshop with Vodafone
Open Google, type in “[your audience] workshops”
into the search box, and go.

6. Tip #3
Let Your Product Be Used in
Workshops and in Academia
Events let you interact closely with the audience, understand the
way they think and use your product, and see the reaction right
away.
Even if you don't attend the event, the organizers gather audience
at their channels and bring credibility to your product.
Some organizers were glad to introduce our logo on their
websites, write posts, and embed our video, which brought us
online users and backlinks.
Lessons learned:

7. Tip #4
Earn Reviews and Blog Posts
from Users
RealtimeBoard at Ethnogram
workshop with Vodafone
It works just like a snowball
effect –once your product is
referred to in a blog, you’ll
continue to receive new
reviews every month.
in 5 months we had
700 backlinks and
more than
100 000 visitors (and
that was only beta)

8. Tip #4
Earn Reviews and Blog Posts
from Users
1. Find users who can write about you (use your existing
network!)
2. Send your startup for review (use Mashable, MakeUseOf,
AppStorm and other sites, just google them)
3. Connect with bloggers and authors, mention them in your
tweets and posts
4. Have a good story and don't pay for review

9. Tip #5
Work on Your PR
Visiting journalist-
attended events and
participating in
startup
competitions may be
a bridge to the most
popular media.
Startup competitions
(TechCrunch, DEMO)
Startup alleys and
exhibitions
Techie competitions
Education for startups

10. Tip #6
Use Your Product as a Viral
Springboard
Which part or your product can make it sharable
organically? Until now, we’ve used the following ways:
Peer-to-peer invitations via email
Peer-to-peer invitations via Facebook
Embed sharing at outer websites and blogs
“Post to Facebook” option
These altogether so far have brought about 15% of total
signups, and there’s room to grow.

11. Tip #7
Getting Broader Audience — We’ve
Found the Perfect Platform
7 things to help you get better ranking
Google Chrome Web Store helped us to increase traffic
in several times
Keyword Optimization
The Cover Photo
Categories and Collections
Relevant Integrations (e.g. Google Drive)
Current Users (let them know about your new app)
Multiple Language Version of Chrome Store
Landing Page Optimization

12. Tip #7.5
Work hard on your product and
love it!
1. Find users who can write about you (use your existing
network!)
2. Send your startup for review (use Mashable, MakeUseOf,
AppStorm and other sites, just google them)
3. Connect with bloggers and authors, mention them in your
tweets and posts
4. Have a good story and don't pay for review
Try to make your product better and better every day and bring
happiness to your customers. Love them – and they will give you love,
traffic and ... money :)

13. Join us at RealtimeBoard.com
#GROWTHHACKING
Read the full article
http://blog.kissmetrics.com/100k-early-bird-signups/