How Augmented Reality can Boost Print Book Sales!
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This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
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How Augmented Reality can Boost Print Book Sales!
- 2. AR Potential 2013 2014 2015 2016 2017 AR marketing revenue at the end of 2013 is expected to be around $300 million. 30 percent mobile subscribers will use AR at least once in a week. More than $864 million smartphones will have AR technology enabled in them. AR revenues expected to cross $600 billion. More than 2.5 billion mobile AR apps are going to be downloaded. Source: www.augmentedrealityrends.com
- 3. Types of Augmented Reality Books. Add digital to your print strategy!
- 4. 1. 3D Coloring Books Coloring book characters rise up in 3d as a reward to the children’s accomplishment
- 5. 2. 3D Activity Books Activity books come to life with Augmented Reality
- 6. 3. Immersive 3D Books Kids can immerse into their favorite characters and share pictures & videos.
- 7. 4. 3D Storytelling Recreate scenes from the book using beautiful 3d animations and effects
- 8. 5. 3D Puzzles Add new life to puzzles using AR. A fun rewarding way to interact with puzzles
- 9. 6. 3D Flash Cards Flash cards can be augmented with 3d characters to make learning more fun!
- 10. 7. Gamification AR makes gaming very user-friendly and interesting!
- 11. 8. Augmented Reality Selfies Take selfies with the character and post on facebook. Great for promotions!
- 12. 9. AR Toy Scanning Complete the assembly and then Scan the toy to see it come to life!
- 13. Business Models
- 14. Paid Apps Revenue earned on every download of the app
- 15. Fremium Apps Free app. Paid Content. In-App purchases.
- 16. Cross-Sell Connect the app to an ecommerce store with access to merchandise.
- 17. Brand Association Example: Complete the coloring book AR app and win a $10 coupon from ToysRUs! Incentivize readers to use the app, by providing them points which could entitle them for physical purchases with certain brands.
- 18. One App – Many books! Build a unique Navneet App which once downloaded will work for multiple books! Promote brand value!