Christmas trees and social media
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Presentation to the Northwestern NC Christmas Tree Growers Marketing Conference. How to use social media to raise awareness and boost customer loyalty.
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Christmas trees and social media
- 1. Christmas Trees & Social Media
- 2. Relationship Marketing (70's-80's) Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.
- 6. Scheduled
- 7. Distant
- 9. Control
- 11. Consumer Driven
- 12. Conversations
- 13. Real Time
- 14. Personal
- 15. Relationships
- 16. Surrender
- 17. Listen
- 18. Relationship Marketing Then
- 19. Relationship Marketing Now
- 21. Twitter
- 22. Photo Sharing
- 23. Video Sharing
- 24. Forums
- 26. Chat Rooms
- 27. Wikis
- 28. Mobile Apps
- 29. Virtual Worlds
- 30. Word of Mouth
- 34. The Flow of Social Media
- 36. Sense of Humor
- 37. A Love of People
- 38. Creation of a Community
- 39. A Personal Touch
- 41. Listen Facebook
- 42. Entertain
- 44. Customer Service
- 47. Celebrities or well known figures
- 48. People with large personal followings
- 49. Bloggers
- 50. MOMS!
- 52. What is a Blog? a blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. ~Darren Rowse, problogger.net
- 54. Use targeted keywords on a regular basis
- 55. Build incoming and outgoing links
- 56. The Power of a Blog “Although we’ll still go to a local farm for the experience, we did already get our our tree* yesterday and are putting it up today, spending time thinking about what meaningful traditions we want to initiate in our family to make Christmas different. Starting with what ornaments we will use, we long this year to make Christmas not about the same old glitz and excess and we are sometimes tempted to make it about. *If you get your tree from Cartner’s tree farm in North Carolina, too (Yes, they deliver!), they will give The Liz Logelin Foundation 10% of the sale. (And no, we didn’t get paid to advertise about their farm and aren’t getting a cut of the proceeds. We just believe in their business, love our tree from them and are thrilled that they’re willing to donate to a foundation that means a lot to us, too.) Just mention MckMama when ordering or visiting their farm in person! They also sell wreaths!”