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From Early Adopters  to Mass Adoption Adam Hirsch Chief Operations Officer of Mashable.com
Mashable’s Story <ul><li>Pete Cashmore Founded Mashable in 2005 </li></ul><ul><li>Original Tagline “Social Networking News...
Mashable’s Achievements <ul><li>Top 10 Technology Blog </li></ul><ul><li>~ 5 million page views </li></ul><ul><li>2 – 3 mi...
The Gamut <ul><li>Blogs </li></ul><ul><li>Videos </li></ul><ul><li>Pictures </li></ul><ul><li>Events </li></ul><ul><li>Stu...
The Conversation Prism
Social Media 101 <ul><li>Be Real. Be Social. </li></ul><ul><li>Define Your Target(s) </li></ul><ul><li>K.I.S.STUPID </li><...
Social Media Optimization <ul><li>Learning from the Analytics, we are now focusing on core referrers (Where the masses are...
Social Media Hour <ul><li>Social Media Doesn’t Happen by Itself </li></ul><ul><li>Automatic vs Time Spent </li></ul><ul><l...
Social Bookmarks <ul><li>Top 8 traffic </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><u...
Social Networks <ul><li>Top 10 </li></ul><ul><li>Most important </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>F...
Media Referrals <ul><li>Flickr  </li></ul><ul><ul><li>(Image Optimization) </li></ul></ul><ul><li>YouTube </li></ul><ul><u...
Analytics Lessons <ul><li>Multiple Points of Traffic </li></ul><ul><li>Some Emerge while some carry </li></ul><ul><li>Targ...
QUESTIONS?
Contact Me <ul><li>twitter.com/adamhirsch </li></ul><ul><li>Friendfeed.com/adamhirsch </li></ul><ul><li>http://www.linkedi...
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Lessons from the Inside: From Early Adopters to Mass Adoption

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Lessons from the Inside: From Early Adopters to Mass Adoption

  1. 1. From Early Adopters to Mass Adoption Adam Hirsch Chief Operations Officer of Mashable.com
  2. 2. Mashable’s Story <ul><li>Pete Cashmore Founded Mashable in 2005 </li></ul><ul><li>Original Tagline “Social Networking News” </li></ul><ul><li>As the web progressed, so did we… </li></ul><ul><ul><li>Integrated Social Network, Marketplace, Invites Site </li></ul></ul><ul><li>The whole web became social… </li></ul><ul><li>Now Mashable is “All That’s New on the Web” covering: </li></ul><ul><ul><li>New websites (including Social Networks) </li></ul></ul><ul><ul><li>Major web news updates </li></ul></ul><ul><ul><li>Social Media </li></ul></ul>
  3. 3. Mashable’s Achievements <ul><li>Top 10 Technology Blog </li></ul><ul><li>~ 5 million page views </li></ul><ul><li>2 – 3 million unique visitors </li></ul><ul><li>170,000+ RSS Subscribers </li></ul><ul><li>20,000+ E-mail Subscribers </li></ul><ul><li>2,000+ Facebook Fans </li></ul>
  4. 4. The Gamut <ul><li>Blogs </li></ul><ul><li>Videos </li></ul><ul><li>Pictures </li></ul><ul><li>Events </li></ul><ul><li>StumbleUpon/Delicious </li></ul><ul><li>Twitter/Digg </li></ul><ul><li>Facebook </li></ul><ul><li>Graphic courtesy of http://bub.blicio.us/introducing-the-conversation-prism/ </li></ul>
  5. 5. The Conversation Prism
  6. 6. Social Media 101 <ul><li>Be Real. Be Social. </li></ul><ul><li>Define Your Target(s) </li></ul><ul><li>K.I.S.STUPID </li></ul>
  7. 7. Social Media Optimization <ul><li>Learning from the Analytics, we are now focusing on core referrers (Where the masses are…) </li></ul><ul><li>We are targeting campaigns </li></ul><ul><li>Viral Growth (Like YouTube, Twitter and Facebook) </li></ul><ul><li>Digg a great example of Viral Growth </li></ul>
  8. 8. Social Media Hour <ul><li>Social Media Doesn’t Happen by Itself </li></ul><ul><li>Automatic vs Time Spent </li></ul><ul><li>Take Some Time Every Day </li></ul><ul><li>It’s a Team Effort </li></ul>
  9. 9. Social Bookmarks <ul><li>Top 8 traffic </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>Others </li></ul></ul><ul><li>Topic/Category determines your Social Bookmarking Top Sites </li></ul>
  10. 10. Social Networks <ul><li>Top 10 </li></ul><ul><li>Most important </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Friendster </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>Use All networks </li></ul><ul><li>*Syndication (Ping.fm) </li></ul>
  11. 11. Media Referrals <ul><li>Flickr </li></ul><ul><ul><li>(Image Optimization) </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>(Video Optimization) </li></ul></ul><ul><li>Others </li></ul><ul><ul><li>(Branding Optimization) </li></ul></ul>
  12. 12. Analytics Lessons <ul><li>Multiple Points of Traffic </li></ul><ul><li>Some Emerge while some carry </li></ul><ul><li>Target Audiences per Site Differ </li></ul><ul><li>Syndication is Key </li></ul><ul><li>Apply Social Media 101 </li></ul>
  13. 13. QUESTIONS?
  14. 14. Contact Me <ul><li>twitter.com/adamhirsch </li></ul><ul><li>Friendfeed.com/adamhirsch </li></ul><ul><li>http://www.linkedin.com/in/adamAhirsch </li></ul><ul><li>Google “Adam Hirsch” (90% of Page is ME) </li></ul><ul><li>[email_address] </li></ul>

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