Overview of audiovisual content creation, adaptation and publication capabilities developed in the ReTV project. Presented by Rasa Bocyte from the Netherlands Institute for Sound and Vision in April 2021.

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Come Abroad theVoyage
of Audiovisual Content
Reuse in the Digital Age
Rasa Bocyte
Netherlands Institute for Sound
andVision
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2. retv-project
@ReTVproject
@ReTV_EU
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Reuse of Audiovisual Collections Online
- Reusing content with impact - bringing content to where your
audiences are
- Generate more value out of large-scale AV collections through reuse
online
- Increase the visibility and relevance of media archives & broadcasters
- Bring contextualised, trustworthy,relevant and fun content
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Relevant
Archival
Content
Audience interests
at a specific
moment
Long tail of
large-scale
collections

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Curating the right content
Choosing an engaging topic
Publication across Multiple Channels
Different Content for Different Platforms
Adapting AV content for digital channels
Workflow for the
reuse of large-scale
archival collections

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@ReTVproject
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Predictive Capabilities -
Understanding the Digital
Media Landscape &
Audience Interests
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Video Adaptation -
Workflow for AV
Publication on Social
Media
Personalised Entry into
the Archive - AV
Content Distribution via
Novel Channels &
Devices

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Monitoring trends & topics across digital
media to identify opportune moments to
promote content from the archive

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From Big Data to
Meaningful Data

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Wikidata entries as a tool in the editorial calendar

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@ReTVproject
@ReTV_EU
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Predictive Capabilities
- Don’t need no magic tricks 🎩🐇 -
transparency, context, reliability &
simplicity
- Configuration for specific cases - from big
data to meaningful data
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👉 Online Demo: http://multimedia2.iti.gr/videosummarization/service/start.html 👈

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- Not everything can or should be automated - algorithms should always
play a supporting role in creative processes
- Allowing users to interact with the algorithm & its parameters
- Next level for video analysis: understanding cinematic language &
storytelling
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Video Adaptation

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@ReTVproject
@ReTV_EU
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Personalised Entry into the Archive | 4u2 Messenger
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- Personalised video feed built for
Facebook Messenger
- Bringing archival content into your
information stream
- Leverage the long-tail of
collections - matching niche
content with individual interests
-

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users often not aware of personalisation
mechanisms - need more transparency

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Personalised Entry into the Archive | 4u2 Smart Speaker
- Users engaged in the creation of
personalised episodes via voice
commands
- Algorithm recognises characters &
structure of episodes
- Skill for the Amazon Smart
Speaker

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@ReTVproject
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- Benefits of bringing content to where the audiences are vs reliance on
affordance that suit commercial interests
- Adapting to consumption habits but also influencing by bringing
contextualised & trustworthy content online
- AI cannot should not aim to replace creative processes but play a
supporting role
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Take Away Lessons

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@ReTVproject
@ReTV_EU
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Rasa Bocyte
rbocyte@beeldengeluid.nl
@rasa_bocyte
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This work was supported by the EUs Horizon 2020
research and innovation programme under grant
agreement H2020-780656 ReTV