1. Calling All Alumni:
Getting Started with KA Gives Day 2015

2. Jordan Brown
Philanthropic Partnerships
Manager
jordan@razoo.com
Stuart Whetsell
Director of Development
swhetsell@ka-
order.org
Introductions

3. @Razoo Razoo Giving

4. What is KA Gives Day?

5. What is KA Gives Giving Day?
• A day to support, in unison, the
future of the Order and your
Undergraduate members
•December 21st, 2015 -
KA’s 150th Anniversary
•Support Your Chapter by
Fundraising
•What KA has given YOU?

6. Kappa Alpha Order Educational Foundation
•Provides Educational Programs
•Scholarship Programs
•Internship Programs
•Chapter Endowments
•And now - a collective day to celebrate
brotherhood and support future active
members with KA Gives Day

7. Why Alumni Should Participate
• Help Benefit the Order of KAOEF
•Help Benefit your Active Chapter (or chapter of your
choosing)
•Bragging Rights to the most Loyal KA Alumni Base
•To celebrate 150 years of KA
•Help up prepare for the next 150 years

8. How to Participate

9. How To Participate
1. Locate Your Chapter
2. Create a fundraiser
3. Spread the Word
4. Raise Funds and Win
Prizes for Your Chapter

10. Locate Your Chapter
Locate your chapter by
clicking on the map on
KAdayofgiving.com
1

11. Create a Fundraiser
2 Create a Fundraiser in
1 easy click!

12. Spread The Word
Consider Your Personal
Story and Share
via Your Social Network
3

13. Raise Funds and Awareness
Track Your Fundraising
Progress and Compete for
Incentives
4

14. Setting Up Your Page

15. Setting Up Your Page
• Edit and update text in the
Edit tab of your page
• Explain why you’ve decided
to fundraise for your chapter
• Tell your Kappa Alpha story.
Share with others how the
Order has supported you
throughout your life and
why the KAOEF is such an
important program for your
undergraduate members
Tell Your Story1
Inspire others with
YOUR story

16. • Upload KA photos and videos
• Choose images which highlight and
promote your chapters unique
personality
• Use captions to explain the images and
what they represent
• Videos can be uploaded from
YouTube of Vimeo
• Select an image to be your thumbnail
Images & Video
Getting Started
2

17. • Thank donors
personally! Upload a
video of you in your
Crimson & Gold
• Create a sincere thank
you message to be
included in your donor’s
automatic receipt to give
them that warm fuzzy
feeling of donor
engagement
Thank Your Supporters
Create Your Fundraiser
3
Copy/Paste URL here

18. • You will receive an e-mail
notification each time a
donation is made
• Click on the “Donations” tab
to find the names of your
supporters so that you can
thank them again
• Donations are automatically
sent to the KAOEF on the
10th of the following month
Donation Information
Create Your Fundraiser
4

19. Fundraising Tips

20. Fundraiser Tips
Be
Specific
1
Fundraisers
do better when
they are tied to
a specific
campaign, initiative,
or project.
Be
Savvy
2
Use all of the tools
at your disposal.
Pages with high
quality images/
video are 2x likely
to reach their goal.
Be
Encouraging
3
Make your best
donors and
ambassadors feel
special. They’re
your best channel
to quick expand
your campaign
Be
Connected
4
Use your donor
data to stay in
touch with your
network during and
after your
fundraiser.
Be
Creative
5
Don’t get stuck
doing the same old
things. New ideas
(Twitter, YouTube,
live events) can
reach new donors.
Our Top 5 Tips

21. Make a Check List
Create & Customize Fundraiser Page for
Your Chapter
Set SMART Fundraising Goals
Review the Alumni Toolkit
Make List of Family, Friends, Co-Workers,
Brothers to reach out to for a donation
Make Your Plan to Spread the Word by
Email, Social and Word of Mouth

22. Fundraiser Tips
Alumni Toolkit Resources
• Alumni Fundraiser Checklist
• Alumni Fundraiser Timeline
• KA Gives Email Templates
• Sample Facebook and Twitter Posts
• Social Media Tips
• KA Gives Logo
• Sample Facebook and Twitter Posts

23. Fundraiser Tips
Communication
• Draft Your Messaging
• Share your personal story: “I’m supporting my KA Chapter on
KA Gives Day because…”
• Ask your contacts to “join you” in supporting…you aren’t
asking them to do something you haven’t already done
• Include pictures of your time with KA to provide donors a
tangible feeling of what they’re supporting
• Make a Plan and Timeline for You Outreach to Make
the Campaign Easier to Follow:
• 2 weeks before
• 1 week before
• Giving Day Outreach

24. Fundraiser Tips
Communication
• Say Thank You!
• Use social media to do shout-outs to friends who have
supported you
• Text and call your supporters to let them know how much
their support means to you and what it will do for the
KAOEF
• On the Giving Day:
• Update your network on your progress toward your goals
• Share with them any prizes you can help your chapter
win, and update if you have won!
• Ask them to help you share your page with their friends
and network

25. Suggestions for Alumni

26. Utilize and Engage other Alumni
• Alumni Advisory
Committees
•Province Commanders/
Deputy Province
Commanders
•Alumni Chapter’s
•Courts of Honor

27. Interact and Refresh
Interact with Active Chapters
•Rely on Active Brother to help
promote your fundraiser
•Make Contact with Number 1 or
chapter appointed chairman for
KA Gives
Familiarize with Programs and Services
•Province Councils, Emerging Leaders
Academy, Leadership Institute,
Scholarships, Internship Program
•Seek help from the KAOEF Staff
Reach Beyond Your KA Network!

28. Razoo is crowdfunding for causes.
support@razoo.com