There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through.
57. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 9% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
58. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
59. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
60. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
61. 43.00%
25.00%
35.00%
45.00%
24.00%
44.00%
18.00%
28.00%
20.00%
20.00%
30.00%
50.00%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
Category 1
Category 2
Category 3
Category 4
Group A Group B Group C
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