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Turning Research into Relationships

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Scott Miller, CEO of Vision Critical, discusses the value of relationsips in market research with multiple stakeholders.

Publicada em: Educação
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Turning Research into Relationships

  1. 1. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research Turning Research to Rela1onships Sco4 Miller, CEO
  2. 2. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research NewMR 2018 Sponsors Pla1num Gold Silver Communica1on Your name here? S1ll 1me to be a 2018 NewMR Sponsor
  3. 3. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research It’s all about the experience Your Photo More than ever, the par1cipant experience is part of the customer experience. It can either contribute to or detract from your customers’ opinion of your brand.
  4. 4. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research Customers Expect BeEer •  Every customer experience is compared to the best-of-breed •  Customers know the value of the informa1on they’re providing •  We must provide value back Your Photo
  5. 5. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research The Democra1za1on of MR Customer data Siloed Customer Data (Fragmented customer view reduces its usefulness) Customer Integrated Customer Data (Provides a more holis1c customer view and more ac1onable insight)
  6. 6. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research From Research to Rela1onships The process drives deeper customer rela2onships Learn From Your Customers Share Value With Your Customers (and stakeholders) Learn About Your Customers
  7. 7. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research Thank You! Your Photo www.visioncri1cal.com @MillerUnplugged @VisionCri1cal
  8. 8. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research Q & A Sco4 Miller Vision Cri1cal Ray Poynter The Future Place
  9. 9. Turning Research to Rela1onships Sco4 Miller, Vision Cri1cal The Future of Market Research NewMR 2018 Sponsors Pla1num Gold Silver Communica1on Your name here? S1ll 1me to be a 2018 NewMR Sponsor

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