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Interview	with	Be,y	Adamou	
November	2018	
Interview	with	Be,y	Adamou	
November	1st,	10am	New	York	(3pm	London)		
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
NewMR	listeners	get	a	special	20%	discount.	
Use	the	code	GAMIFICATION20	on	the	Kogan	Page	website:	
	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR	
www.koganpage.com/gamesandgamificaGon
Interview	with	Be,y	Adamou	
November	2018	
What	first	drove	you	to	combine	your	interest	with	
	games	and	market	research?	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
How	did	your	journey	with	games,	gamifica;on	and	
	market	research	bring	you	to	this	point?	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
Who	do	you	think	the	readers	of	your	book	are	likely	to	be?	
And,	what	are	you	most	hoping	they	will	gain	from	the	book?	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
If	the	listeners	are	keen	to	obtain	a	copy	of	this	book,		
what	are	the	op;ons	for	them?	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
Finally,	before	the	Q&A,	what	are	your	plans	for	
the	next	year	or	two?	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
Q	&	A	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
Thank	You	
Be,y	Adamou	
Research	Through	Gaming	
Ray	Poynter	
NewMR
Interview	with	Be,y	Adamou	
November	2018	
Find	out	more	
Book	companion	website:	
www.gamesandgamificaGon.com	
	
Published	on	3	November	2018	UK	and	worldwide,	
except	for	Canada	and	USA,	published	on	28	November	2018
Interview	with	Be,y	Adamou	
November	2018	
Gold	
NewMR	2018	Sponsors	
CommunicaGon	
Silver

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Ray Poynter interviews Betty Adamou on her new book