The ways mobile devices are incorporated in research has continued to grow, develop and evolve. Are you keeping up-to-date on the continuing evolution of mobile research? Tune into the webinar to see where mobile research is at in 2018 from the author of Wiley’s The Handbook of Mobile Market Research.
7. ITU – Measuring the Information Society - 2017
Global active mobile-broadband subscriptions, total
and per 100 inhabitants, 2007-2017
Global ITC Mobile Broadband
14. Mobile in 2018
Sue York, NewMR
The Future of
Data Collection
Mobile %
Australia 19
Indonesia 10
Hong Kong 9
Singapore 8
South Korea 6
Japan 2
Malaysia 1
China 0
APAC Leaders in Mobile Surveys
Data Source:
ESOMAR GMR 2017
From “Finding the Story in th
Data” ESOMAR APAC 2018
Conference, Ray Poynter
15. Mobile in 2018
Sue York, NewMR
The Future of
Data Collection
Main Modes of Data CollecRon
Mobile
%
Online
%
CATI
%
F 2 F
%
Australia 19 69 9 3
Indonesia 10 4 8 78
Data Source:
ESOMAR GMR 2017
From “Finding the Story in the Data
ESOMAR APAC 2018 Conference, Ray Poynter
23. Mobile in 2018
Sue York, NewMR
The Future of
Data Collection
Passive Data and Sensors
• Collec8ng data via sensors – not quite there
• Issues include
– Device issues, including compa8bility & baRery life
– Willingness of par8cipants & impact on sampling
– Informed consent issues
– Need more pilots and trials
25. Mobile in 2018
Sue York, NewMR
The Future of
Data Collection
RevisiRng what Voice means
on Mobile
• Ini8ally, voice capabili8es of mobile meant
CATI on mobile or IVR
• In the age of Smart Speakers & AI the
poten8al op8ons for par8cipants responding
via voice are greatly expanded
• ?