Memories of the Future: Foresight Driven Innovation
In disruptive times organisations cannot afford to be reactive. Instead we need foresight driven innovation i.e. more thoughtful consideration of long term change and its impact on business. So what may be a way to generate insights based on more future oriented learning? For this, organisations need to create ‘memories of the future’. This means exploring the fringes of change so that organizations become more sensitive to the unfolding changes and can maximise the opportunity. It enables brands to understand changes that are taking place and to use this understanding to go from ‘change we see’ to ‘what this means’ to ‘what can we do about it’. This goes beyond being consumer focused to being market forces focused. Using a case study this presentation presents a 5 step approach towards transformative innovation. It also provokes discussion on the mind sets needed for such a journey. Should we slow down to think of the future consumer? This presentation forms part of the online Festival of NewMR webinar series. Presented by Manisha Dikshit from Consumer Faces.
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Memories of the Future: Foresight Driven Innovation
- 1. Memories of the Future Manisha Dikshit Consumer Faces Pte Ltd The Festival of NewMR, March 2020
- 3. CAN RESEARCH HELP WITH FORESIGHT? M E M O R I E S O F T H E F U T U R E Manisha Dikshit, Founder, Consumer Faces Pte Ltd
- 5. TREND ANALYSIS FUTURING Short term Marketing oriented Long term Visioning based EMERGENCE
- 6. How might we inspire the organization for future ready innovation in India ?
- 7. CO AGE WOMENOMICS EXPERIENCE ECONOMY
- 10. IMMERSIONS
- 11. CONVERSATIONS
- 12. ANALYSIS
- 13. 1 . I d e n t i f y t o p t r e n d s o f i n t e r e s t 2 . I d e n t i f y l o c a l m a n i f e s t a t i o n s 3 . D e e p d i v e i n t o m a n i f e s t a t i o n s 4 . I n d u c t i v e a n a l y s i s EMERGENT PROCESS PATHWAY 5 . I m p l e m e n t & L e a r n
- 14. THE FORESIGHT DIAMOND Evidence Creativity Expertise Interaction R. Popper
- 15. 01. System centered 02. Able to deal with ambiguity 03. Be collaborative
- 16. CAN RESEARCH HELP WITH FORESIGHT? T h a n k y o u M E M O R I E S O F T H E F U T U R E manisha.dikshit@consumerfaces.com @consumerfaces