A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those pieces. In this webinar we look at examples of the value of thinking outside the survey and including contextual information, based on interviews with insights professionals from Facebook, Visa, U.S. Bank, GSK and Warner Bros.

1. Festival of #NewMR
2019
Andrew Grenville
Maru/Matchbox
Presentation copyright, the presenters and NewMR. Please credit when using.
“He blew it.”
Did he make a mistake that led to
failure? Or are we learning how he
created a beautiful glass vase?
Context is everything.

2. Festival of #NewMR
2019
THE INSIGHTS REVOLUTION:
QUESTIONING EVERYTHING

3. Festival of #NewMR
2019

4. Festival of #NewMR
2019
WINK OR BLINK?

5. Festival of #NewMR
2019
WINK OR BLINK?

6. Festival of #NewMR
2019
INSIGHTS CANNOT BE
BORN IN ISOLATION

7. Festival of #NewMR
2019
STOP ANALYZING IN
ISOLATION AND START
THINKING OUTSIDE THE
SURVEY
“ONE OF THE WEIRDEST THINGS
MARKET RESEARCHERS DO IS
PRESENT A REPORT THAT IS SOLELY
BASED ON THE PIECE OF RESEARCH
THEY JUST CONDUCTED.”
Ray Poynter, author and founder #NewMR

8. Festival of #NewMR
2019
“WHAT AMAZING HUBRIS TO
ASSUME YOUR RESEARCH
PROJECT ON ITS OWN IS
GOING TO ANSWER ANY
MEANINGFUL QUESTION.”
Ray Poynter, author and founder #NewMR

9. Festival of #NewMR
2019
INSIGHTS CANNOT BE
BORN IN ISOLATION
SINGLE SLICES OF
INFORMATION CAN BE
MISLEADING

10. Festival of #NewMR
2019
STEPPING BACK TO SEE THE
BIGGER PICTURE: THE
FACEBOOK/INSTAGRAM
EXAMPLE

11. Festival of #NewMR
2019
STEPPING BACK TO SEE THE
BIGGER PICTURE: THE
FACEBOOK/INSTAGRAM
EXAMPLE
“YOU KNOW THE SAYING ‘IF ALL YOU
HAVE IS A HAMMER, EVERYTHING
LOOKS LIKE A NAIL?’. RESEARCHERS
ARE LIKE THAT. THEY ANSWER
EVERYTHING WITH A SURVEY”
Patrick Comer, CEO and Founder Lucid

12. Festival of #NewMR
2019
MULTIPLE FORMS OF
CONTEXT: COFFEE IN
INDIA

13. Festival of #NewMR
2019
MULTIPLE FORMS OF
CONTEXT: COFFEE IN
INDIA
HOW CAN YOU AVOID
SURVEY-BASED MYOPIA?

14. Festival of #NewMR
2019
STOP TAKING ORDERS
AND START TAKING
ACTION
INSIGHTS ARE BORN BY SEEING THE
FOREST AND THE TREES

15. Festival of #NewMR
2019

16. Festival of #NewMR
2019

17. Festival of #NewMR
2019
Q & A
Ray Poynter
NewMR
Andrew Grenville
Maru/Matchbox

18. Festival of #NewMR
2019
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