Embrace the future sue york
•
1 gostou•443 visualizações
Creating a Personal Social Media Brand Sue York's presentation to the NewMR Embracing the Future Event November 2015
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (7)
Mais de Ray Poynter
Mais de Ray Poynter (20)
Último
Último (20)
Embrace the future sue york
- 4. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 GeEng Started The Basics
- 5. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Profile • Professional tone • Photo • Links • Promote you and your story • Show you in the best possible light • Finally - Check it as a user!
- 6. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Username Availability @RayPoynter Memorability @1sue3 Relevance @LoveStats Appropriate @ESOMAR
- 8. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Social Media Policy
- 9. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • Tweets – up to 140 Characters • RT – Retweets • Like • DM – Direct Message The Basics
- 11. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • Asymmetric relaUonship • Start by following people – You know – Who tweet about topics of interest – Other reasons? • Don’t worry about how many people are following you! Following & Followers
- 12. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • What are you going to tweet about? • Watch and learn • Retweet • Comments • Link to content you want to share GeEng Started
- 14. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 #mrx General Market Research #NewMR The new stuff Industry AssociaUons . . . #AMSRS, #ESOMAR, #CASRO, #AAPOR And many more ! Hashtags
- 18. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • People – Thought leaders, of interest • Companies – Your company, CompeUtors, Clients • Industry AssociaUons • InformaUon Sources – Publishers, News, Reports MR Tweeters
- 21. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • Post updates • Keep building your network • Following • Send messages to contacts • Join Groups • Blogging – more recently The Basics
- 22. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • See what people look like • See who’s looking at you • Awareness of job changes • And other things Source of Intelligence
- 23. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • Join Groups of interest • Take part in discussions – Read and contribute • Start discussions • Start your own group? Groups
- 24. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • Most researchers who use Facebook don’t use it for work purposes • Those that do tend to broaden the definiUon of work • You can be more social than on LinkedIn or Twider The Basics
- 25. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 • Work only Facebook • Social only Facebook • No Facebook • MulUple Accounts Facebook for Business
- 27. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Using Social Media at a Conference • Live TweeUng • Blogging – Live or later • Spoeng people you want to meet • Keep in touch with new connecUons on LinkedIn • AND you don’t need to be there!
- 28. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Social Media Success Factors • Put in the Effort • Be AuthenUc • Be PosiUve • Be InteresUng • Others ?