Catherine Rickwood from MESH gave a webinar titled "Yummy! - NewMR Webinar" in 2016. The webinar discussed providing tasty and engaging research summaries for busy audiences using heuristics. It covered tips for creating snackable research outputs like infographics and ensuring client trust through storytelling techniques. The goal was to help market researchers unlock potential and get their insights in front of key decision makers.

1. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Yummy!
Tasty research snacks for a
;me-starved audience
Catherine Rickwood
MESH Experience
20 October 2016

2. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Everyone is too busy!

3. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
The collec;ve noun for bunnies is a fluffle
Every year, hundreds of
new trees are planted
Katy Perry has a cat
called KiGy Purry
Mickey & Minnie are
married in real life
Heuris;cs

4. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Bat and ball
cost $1.10
The bat costs $1 more than
the ball
Ball = $0.05
Bat = $1.05
-----------------
Total = $1.10
How much does the ball cost?
Heuris;cs in ac;on

5. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Heuris;cs in Marke;ng

6. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Figh;ng a s;gma

7. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Social Media
data
Big data
Pokemon
Market
Research
Trend #1
Trend #2
Trend #3
Trend #4
Engagement

8. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Unlocking the poten;al

9. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
<Source and Base>
Tantalize your audience

10. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
“‘Tao’ is a word signifying 'way',
'path', 'route', or sometimes
more loosely, 'doctrine' or
'principle”
The TAO of client snackables

11. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
<Source and Base>
Trust

12. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
12
<Source and Base>
Audience

13. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Objec;ve

14. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
14
Output ideas:
- One pagers
- Videos
- Posters
- Boards/Mood boards
- Workshops
- Emails (one liners)
- Webpage
- Interac;ve quiz
- Images or infographics
Keep it snackable

15. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
People remember: 10% of what they hear, 20% of what they read, 80% of what they see & do
Make it interac;ve

16. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
16
More ;ps from storytelling

17. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Bigger picture
Ge_ng into the Boardroom

18. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Bigger Picture

19. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Ul;mately…

20. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Thank You!
Catherine Rickwood
Catherinerickwood@meshexperience.com
@TheInsightCat

21. Yummy! – NewMR Webinar
Catherine Rickwood, MESH, 2016
Q & A
Ray Poynter
The Future Place
Catherine Rickwood
MESH Experience