1. Corporate Culture.
By: Raviraj Jadeja (MBA MEFGI)

2.  Apple Inc. ( formerly Apple Computer, Inc.)
is an American multinational corporation that
designs and sells consumer electronics,
computer software, and personal computers.
Raviraj Jadeja

3.  Apple was established on April 1, 1976 by
 Steve Jobs .
 Steve Wozniak .
 Ronald Wayne.
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4.  Former : Steve Jobs.
(Chairman, 1976-1985, 2011;
CEO, 1997–2011)
 Current :Tim Cook.
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5. I Phone. I Pod.
I pad. Mac Book.
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6. Fortune magazine named Apple the most
admired company in the United States in 2008,
and in the world from 2008 to 2012.
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7. As of July 2011, Apple has 364 retail stores in
thirteen countries as well as the online Apple
Store and iTunes Store . It is the
largest
publicly-traded corporation
in the world by market capitalization,
with an estimated value of US$626 billion as of
September 2012.
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8.  Apple's ruthless corporate culture is just
one piece of a mystery that virtually every
business executive in the world would love to
understand.
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9.  The culture of Apple was based on an ideal
that self-motivated individuals will
work harder if they do not have a boss
micromanaging every action.
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10. The organizational structure of Apple was
almost non-existent and focused on placing
decision making in the hands of the people in
the field.
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11.  To Apple's legion of admirers, the company
is like a tech version of heaven factory, an
confusing but delightful place
that produces wonderful items they can't get
enough of.
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12.  But Apple also is a brutal and
unforgiving place, where accountability
is strictly enforced, decisions are swift, and
communication is articulated clearly from the
top.
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13. At Apple there is never any confusion as to
who is responsible for what.
 "DRI," or directly responsible individual.
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14. Any effective meeting at Apple will have an
action list.
A common phrase heard around Apple
when someone is trying to learn the right
contact on a project: "Who's the DRI on that?"
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15.  Jobs teach to accept a culture of
responsibility by hosting a series of weekly
meetings that are the devices that sets the beat
for the entire company.
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16. J obs himself explained in a 2008 interview
with fortune.
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17.  "E very Monday we review the whole
business," he said. "We look at every single
product under development.
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18. I put out an agenda. Eighty percent is the same as
it was the last week, and we just walk down it
every single week.
We don't have a lot of process at Apple, but
that's one of the few things we do just to all stay on
the same page." It's one thing when the leader
describes the process. It's another thing altogether
when the troops candidly parrot back the impact it
has on them.
Raviraj Jadeja

19. Simplicity is key to Apple's
organizational structure. The org chart is
deceptively straightforward with none of the
dotted-line or matrixed responsibilities popular
elsewhere in the corporate world.
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20. One of Apple's greatest strengths is its
ability to focus on just a few things at a time.
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21. Jobs' inner circle includes (from left) Jonathan Ive, Phil Schiller, Eddy Cue, and
Scott Forstall, photographed on the Apple campus in 2010.
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22. Jobs generally kicks things off personally.
Each session is as well crafted as the public
product debuts for which the CEO is so
famous.
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23. Raviraj Jadeja

24.  Specialization is the norm at
Apple, and as a result, Apple employees
aren't exposed to functions outside their area of
expertise.
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25. Apple Inc. is a global computer manufacturing
company that is going through major changes in
its organizational culture and it’s organizational
structure due to several events of the past few
years.
Apple is going through major restructuring to
regain control of its operations and finances in
order to stay competitive on the global market.
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26. Apple Inc. case study Personality refers to
the relatively stable pattern of behaviors and
consistent internal states that explain a person
as behavioral tendencies.
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27. Perception is "the process of acquiring,
interpreting, selecting, and organizing sensory
information."
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28. The adoption by companies led to a lot of
benefits the personnel, company and society
generally.
Specifically personnel have the opportunity
to work from its home a fact that allows
dealing with other facilities too as well as it
influence individual's behavior at work.
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29. Self-Esteem is a personal judgment of ones
worth and the satisfaction or dissatisfaction
with ones own self.
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30. Learning to work at Apple takes time. To echo its
own famous ad campaign, Apple thinks differently
about business.
"Microsoft tries to find pockets of unrealized
revenue and then figures out what to make. Apple
is just the opposite: It thinks of great products,
then sells them. Prototypes and demos always
come before spreadsheets.
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31.  Design is everything. Everything!
 Design reports to the CEO .
 A very small team designs their products.
 Designers make the design decisions.
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32.  They do pixel-perfect mockups.
 They have paired design meetings.
 They do no market research.
 If it’s not perfect, it doesn’t go out.
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33.  This is not a corporate culture dominated by bean
counters, risk-avoiding lawyers, or design
committees whose negotiated com-pro-mises
inevitably lead to boring products and mediocrity.
It’s a culture that’s comfortable with using the
words “pas­sion” and “excel­lence” in every­day
conversation.
 These values fuel the cre-ative juices and passion
ate collaborations that deliver award-winning
prod-ucts and ser-vices year after year.
Raviraj Jadeja