1. Submitted by:Ravindra Kumar
MBA/15004/13
Semester - 1st

3. *BMW (Bavarian Motor Works) was founded in 1917.
*Headquarter of BMW is in Munich, Bavaria, Germany.
*BMW Group is now one of the ten largest car manufacturers in the world
with its BMW, MINI and Rolls-Royce brands.
*It possesses three of the strongest premium brands in the car industry.
*The group also has a strong market position in the motorcycle sector and
operates a successful financial services business.

4. *BMW brand is often cited as one of the „best‟ in the world.
*The company continues to launch a stream of innovative products as part
of its battle with German peer Mercedes to be the world‟s largest luxury
car maker.
*It combines the safety and convenience of a four-wheel-drive with the onroad performance of a sports car.

5. *BMW cars price range starts form Rs. 30 lakhs in Indian Market.
*Cars ranges are from luxurious to sports.
*Consumes are mostly of upper level income group and in some extent
middle level also.
*BMW's Cars are sold in more than 140 countries.
*The BMW Group sold approximately 1.29 million cars in 2012.

6. 1600000
1380384
1400000
1200000
1450085
1224280
1202239
1068770
1000000
800000
600000
400000
200000
0
2008
2009
2010
No. of Cars Approx
2011
2012

7. *BMW has its own dealership and outlets, where the customers can buy
the cars.
*BMW has is great brand value, on which customers have their faith.
*BMW has its own identity of making car’s engines, BMW’s engines are
widely used and successful engines in the world.
*Many sports car manufacturer use the engines of BMW.

8. *The main supplier of BMW accessories is in itself GERMANY and one more
is “US Auto Parts”, it is the company of California.
*Few more companies are there from BMW get their raw parts and
accessories.
*We have a pie diagram of suppliers and their region.

9. 1%
3%
14%
15%
50%
17%
Germany
Rest of Western Europe
Central & Eastern Europe
North America
Asia/ Australia
Africa

10. *Currently, the BMW Group uses assembly plants to manufacture
automobiles in six locations i.e.
Thailand, Malaysia, Russia, Egypt, Indonesia and India.
Assembly Plants
Warehouses
Dealers
Outlets
Customers

11. *There are numerous companies are in the field of luxury and sports cars.
*Few top competitors are:-
*Audi
*Mercedes
*Opel
*Porsche
*Volkswagon

12. 12 11.12
10
8
6
4
9.87
9.16
8.29
6.84
4.59 4.08
3.89 3.78 3.76
3.21 3.09 3.04 2.86 2.77
2.68 2.5 2.43
2
0
Market Share (%)
1.65 1.56

13. *BMW is known for its class.
*Corporate sector or business tycoons loves BMW‟s cars
*These cars are also known for racing
*Car‟s look and design plays very important role for interest for customers
*Innovations like electric car also cause of interest in this brand
*BMW‟s punch line is enough to get attention i.e.
Machine”
“The Ultimate Driving

14. *www.bmwgroup.com
*BMW’s annual report 2012
*www.driveinside.com › Car Research
*http://www.usautoparts.net/bmw/parts/
*http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/produktion/pr
oduktionsnetzwerk/produktionsstandorte/montagewerke.html
*http://www.digitalstrategyconsulting.com/intelligence/2011/05/top_20_
car_brand_searches_ford.php