Over 2.5 billion check-ins every day and with millions more to come, it has now become essential for the hotels to find new customers and form deeper connections with their best ones. "FOURSQUARE", have you heard of it? It is quickly becoming the next big thing in the social networking realm. In this webinar you will understand that how the hotels can gain more power than ever before to communicate with their customers and drive business through this location-based platform. Key Learnings: • What is Foursquare and why it is needed? • Why hoteliers should track check-in of their hotel, restaurants, spa's on Foursquare? • Benefits to the hoteliers by claiming a venue on Foursquare • Who is a Foursquare Mayor? • Essential actions items of the hoteliers on Foursquare

1. How hotels can use to drive business?
Presenter : Yogeesh Chandra
Date : 26 September 2012

2. What is ? And why you need it ?
• One of the largest location based social media networks
• Current Subscriptions over 20 Millions
• Global footprint
• Commercial partnership with Conde Nast and NY times for visitor tips
• Seamless business integration provides real time discounts / offers to users.
The internet of things

3. What the world looks like to a user
Location
Preview
offers
Visit Business
Pages

4. Why users sign up for it ?
KEEP UP WITH FRIENDS
Millions of people check in on foursquare every day to meet
up with friends nearby, keep up with friends around the
world, and share their experiences through photos and
comments.
CHECK IN
Users check in at different places and also can broadcast this
via foursquare to FB and Twitter.
BRANDS
Allows companies to create special pages with tips that
users can benefit from
RECOGNITION
You can earn mayorship, badges, specials and super user
status that may help you network and reward you with
discounts
EGO BOOSTER
To be the mayor of a famous landmark , acts like an ego
booster and users compete on check ins to get to the top.
This can be compared through the leaderboard.

5. check in? But why?
By sharing your location with
foursquare you are checking in.
This can be done to let your friends
know your where-about, find friends
in the same area, and earn points
and badges.
Consistent check ins help you get
badges and even mayorship .
Earn discounts, communicate with
management and share experiences,
all through the APP on your phone
FS user will just flash the offer on the
phone to the cashier for the chq to
be settled appropriately

6. Who’s a Mayor ?
A mayor in foursquare is the user with the most number of
*days* with check-ins at a specific place within the past 60 days.
Only one check-in per day counts towards your mayorship tally.
If you have a lot of check-ins that seem fake or consistently far
away from where you are checking in, these check-ins will not
count towards the mayorship total.
Lots of businesses are now offering specials for the mayor of
venues, so be sure to keep a look out for specials nearby when
you're looking at the places tab in the app.
Hint: Only users with a photo uploaded to their account.

7. Venue Owners
For merchants and other venue owners, foursquare offers
a free set of tools to help you attract new customers and
keep your best ones coming back.
Action: Claim your venue , Create a special
Brands
For brands, foursquare offers a unique way to stay engaged
with your followers no matter where they are in the world.
Action: Create a page, Create a partner badge

8. Build a Brand / Business page on
1. Custom branded banner – drive brand
awareness
2. Rich description of business – help
associate keywords with your brand
3. Links to your brands websites and social
channels – build incoming links to your site
4. Tips left on other foursquare business
pages – Foursquare users may socially
discover your account when they read one
of your public tips left about local
restaurants, tourist attractions, etc.
5. List of followers – Gain an audience

9. A hotel brand page on
Please take notice

10. A hotel example
Please take notice

11. Summary of action items
• Establish your brand page – BRAND
• Claim your venue – Hotels ( You can have multiple venue within the same hotel)
• Introduce specials for foursquare users ( incentive for check-in, frequency, wildcard)
• Recognize your mayor
• Manage your foursquare account with regular updated to keep the followers excited
• Track your foursquare reviews
• Meet up with the reviewer on their next check in and thank them for the feedback
• Check-in to your competition hotels to keep track of their FS strategy

12. A example
We started noticing check ins at the hotels about six months ago and started
to engage with checked-in guests and seed locations inside the hotels with colorful tips,
facts and stories that might otherwise go unnoticed.
e.g. A Foursquare tip will reveal that the red chandeliers in Encore were inspired by the
twirling of a women’s skirt and are made from Murano glass.
A hotel also goes above and beyond to cater to the wishes of guests who express their
needs publicly via Foursquare but not directly to the hotel. As an example, a hotelier
says that a recent hotel guest was checked-in at one of the hotel’s restaurants, so she
reached out to the restaurant manager and passed along the photo of the guest. The
restaurant manager then made it a point to greet and attend to the guest in question.
Hotel’s active involvement with guests via Foursquare has been met with positive
response from customers and has been encouraged by senior management. Moving
forward, she says the hotel plans to use the business dashboard to “refine our approach
to service and learn more about our guests.”

13. For any queries, feedback or suggestions, you can drop us a mail at:
marketing@rategain.com