Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.

1. MVNO
The path towards
success

2. 1) Who are MVNO’s?
2) How MVNO’s Operate?
3) How MVNO’s Capture Market?
4) Solutions provided by MVNE.
Outline
Divox International Inc.

3.  Network Infrastructure
- Radio Access
- Core Networks (NSS)
 Application and service platform
- Operation Support Subsystem (OSS)
- Business Support Subsystem (BSS)
- Customer Service
 Branding
- Sales & Marketing
- Distribution
Divox International Inc.
Mobile Network Operator

4. Radio
Acces
s
Core
Networks
OSS BSS
Custome
r Care
Sales &
Marketi
ng
Distributi
on
Divox International Inc.
Web
Retail
Telesales
Other
Service
Activation
CDR
Collection
HLR
SMS-C
MSC
GGSN
Interconnect
CRM
Billing
Call Centre
Support
Branding
Advertising
Pricing
GSM
GPRS
UMTS
Basic Workflow Model

5. Who are
MVNO’s?
Divox International Inc.

6.  Buy radio access from MNO to provide calls, SMS, Data and
other mobile services
 Develops its own tariffs and services
 MNO charge MVNO per airtime and use of other elements of
the value chain
Divox International Inc.
Mobile Virtual Network Operator

7. Divox International Inc.
Workflow

8.  MVNE functions as a middleman between the MNO and the
mobile providers without their own networks.
 Offers MVNO the ability to focus on their core strengths of
brand, customer loyalty and marketing.
 MVNE do not have any direct relationship with the end users.
Divox International Inc.
Mobile Virtual Network Enablers

9. How
MVNO
Operates?
Divox International Inc.

10. MNO Resellers
MNO
Service Provider MVNO
MNO Enhanced Service Provider MVNO
MNO
Full Infrastructure MVNO
Divox International Inc.
Types Of MVNO’s
Radio
Acces
s
Core
Networks
OSS BSS
Custome
r Care
Sales &
Marketi
ng
Distributi
on

11. Divox International Inc.
Radio
Access
Core
Networks
OSS BSS
Custome
r Care
Sales &
Marketi
ng
Distributi
on
Web
Retail
Telesales
Other
Service
Activation
CDR
Collection
HLR
SMS-C
MSC
GGSN
CRM
Billing
Call Centre
Support
Branding
Advertising
Pricing
GSM
GPRS
UMTS
Flexibility
MVNO Network Model
MNO
MVNO
MVNE
Core ActivitiesIn-House or Outsourced
Reseller
Light
Medium
Heavy
Core
Activities

12. Divox International Inc.
Core
Network
s
HLR
SMS-C
MSC
GGSN
Interconnect
Providing NOC services Level 2
 HLR
 GMSC
 SMSC
 IN SCP (IN prepaid platform)
 STP
 USSD (Including Interactive USSD)
Core Networks

13. Home Location Register (HLR)
 Provide subscriber information within GSM/GPRS/UMTS
network
 Location, call, SMS and supplementary service management
features
 Subscriber Home and roaming profiles configuration
 Roaming Restriction and Fraud control based on VLR/SGSN
 MNP capabilities
 Automatic device detection support
Divox International Inc.
Core Networks

14. Short Message Service Center (SMSC)
 Mobile Originated and Mobile Terminated messaging
 Store and forward in case of FDA failure
 Subscriber black listing for fraud control
 Online/Offline reports and statistics collection
 Multi language and enhanced messaging support
 Retry based on HLR alert for immediate delivery
Divox International Inc.
Core Networks

15.  Service Control Point (SCP) is key component of prepaid
platform needed for the IN platform for International
calling, Mobile and LCR
 Signaling Transfer point (STP) is the heart of the signaling
network which controls, converts and transfers the signaling
messages from one point to another
 USSD is a real time responsive system.
Divox International Inc.
Core Networks

16. Providing NOC services Level 1
 SIM Cards and SIM card Services/
 Provisioning and reporting
 Voice and Data services
 Least Cost routing for Fixed line, Mobile calls, SMS
 Value Added Services
Divox International Inc.
OSS
Service
Activation
CDR
Collection
Operations Support Subsystem

17. Voice Services
 Multi Party Services
 Call Forwarding Services and Call Barring Services
 Number presentation services
 Enhanced Call management services
 Premium Voice Services
 Voice Services when Roaming
 Switching Lines
 Summary for Voice services and HLR profile
Divox International Inc.
Operations Support Subsystem

18. Data And GSM Bearer Services
 Circuit Switched Data Services
 Packet Switched Data Services (bearer services)
 Data Services when Roaming
 Summary Data Services for Offers and HLR Profiles
 Advanced Data and Portal Services
Divox International Inc.
Operations Support Subsystem

19. Messaging Services
 Voice Mail Service (VM)
 Short Message Service (SMS)
 Multi Media Messaging Service (MMS)
Call Routing
 Short Code to customer care
 3rd party international call termination
 Redirection to customer care from self self-care IVR.
Divox International Inc.
Operations Support Subsystem

20.  Billing and Mediation
 CRM
 Voucher Management System
 Mobile Number Portability
 Recharge Solution
 Revenue Assurance and Fraud Management
Divox International Inc.
BSS
CRM
Billing
Business Support Subsystem

21.  Manage Customer care process
Divox International Inc.
Customer Care
Customer
Care
Call Centre
Support

22. How MVNO
Capture Market?
Divox International Inc.

23. - Start small, Thinking big
- Low Capital Investment
- Focused Marketing
- Lower Operating Cost
Divox International Inc.
Strength Of MVNO Business

24. 10%
27%
3%
13%
11%
11%
6%
19% Business
Discount
M2M
Media/Entertainment
Migrant
Retail
Roaming
Telecom
Divox International Inc.
MVNO Sub-brand Segmentation

25. • Increasing need for mobile operators to fill their network (e.g.
3G or 4G)
• Regulations will demand further roaming and interconnection
reductions.
• New companies and technologies (like Voip) will compete by
offering even cheaper voice packages.
Divox International Inc.
New Business Opportunities

26. Solutions Provided
By
MVNE.
Divox International Inc.

27. Refers to technology allowing both – wireless and wired
system to communicate with other devices.
 Improved efficiency due to centralized services and data
management systems
 Optimize asset utilization
 Preventive maintenance
 Reduces overall cost
 Security
Divox International Inc.
M2M Solutions

28. Divox International Inc.
M2M Solutions
 Integrated Hardware required into the existing system.
 Collect and process data from the hardware & devices.
 Integrate data collected into existing application.
 Manage wireless device provisioning, deployment and updating.
 Secure remote access to control and manage assets.
 Customized reporting.

29. Divox International Inc.
M2M Solutions

30. Divox International Inc.
M2M Examples
Vehicle Tracking System
 Auto track
 Speed Alarm
 Movement Alert
 Emergency Alarm
 Start and Stop

31. Hazardous Chemical Storage and Monitoring
 Automatic Level Controller
 Temperature Sensor based Intelligence
 Automatic Fire Alarm
 24x7 Monitoring all parameters remotely
Divox International Inc.
M2M Examples

32. Milk Vending Machine
Monitoring Parameters
 Temperature
 Quantity
Divox International Inc.
M2M Examples

33. World is a Global village! Mobile subscribers expect to get
connected with just a push of button on the mobile. No matter
the complexities of Interoperability, routing and managing
relationships.
 P2P (Operator Messaging)
 A2P (Enterprise Messaging)
 Voice Messaging
 IVRS
Divox International Inc.
Messaging Solutions

34. Person to Person (P2P) messaging occurs between subscribers
and is used for communicating with friends, family and
colleagues.
Divox International Inc.
P2P (Operator Messaging)
Messaging connectivity needs
bilateral agreement between two
MNO’s or MVNO’s
Standard Protocols used like
SMPP, SS7, HTTP, API, SS7/IP
etc.
Bilateral
Agreements

35. Divox International Inc.
P2P Solution
Divox
Offer Global SMS/MMS reach which an MNO or an
MVNO is looking for without having to manage multiple
Bilateral Agreements.
 Instant connectivity
 Interconnection support
 Competitive Costs
 MNP Support
 Message retry
 Anti spam filters
 Bulk SMS filters
 Realtime tracking & reporting

36.  Application to person (A2P) Messaging occurs between an
application and a mobile subscriber, primarily for business
and interest group messaging
 Examples include notification and customer service message
in industries such as finance, transportation, E-commerce and
M-commerce
 Emerging uses of messaging includes mobile advertising and
social networking.
Divox International Inc.
A2P (Enterprise Messaging)

37. Divox International Inc.
A2P Solutions
Application provider and Mobile Transaction Network work
in partnership to provide the complete mobile messaging
solution for brands who wish to connect to their customers.
Divox

38. Role of Mobile Application Provider
 Builds the system that enable brands to communicate via the
mobile channel by packing different components.
 System includes SMS, mobile internet, and downloadable
applications which are integrated into brand existing system
such as CRM, call center applications.
Divox International Inc.
A2P Solutions
SMS
Platform
MTN

39. Role of Mobile Transaction Network
 Operates the network infrastructure on which messages are
passed on mass scale between business application and mobile
operator.
 Provides technical and commercial interface to access of
operators and millions of customers.
 Services includes - Global connectivity and expansion
assistance, carrier management and regulatory
support, administration of short code and long number leasing
and provisioning.
Divox International Inc.
A2P Solutions

40. Divox International Inc.
Voice Messaging
MTN
Voice SMS
Platform
Voice SMS
Platform
Interoperability SMS platform is built to support seamless
voice and video SMS between MNO and MVNOs.
Features Includes
 Easy to send/retrieve
 Supports interoperability (Send/Receive messages to any
operator
 Storage of Messages
 Reply/Forward option

41.  Mobile Wallet
 Multi IMSI
 Money Cards
 Facebook Integration platform
Divox International Inc.
List of Services

42. Thank You !!
Divox International Inc.
Source of Information – Web search.
By - Ratan Agarwal