1. Tumblr for
Online Media
Use
Rashynda Whitworth

2. What is Tumblr & Who does it
appeal to?
 Tumblr is most commonly explained as a
micro-blogging platform. It’s a
combination of blogging, Twitter and
Facebook.
 It ups the creativity and lacks the
character restrictions.
 According to Quantcast, about 45% of
Tumblr users are aged between 18 – 34.

3. Why should you have one?
 Tumblr gives any online publication the
ability to relate to its consumers on an
informal and intimate level.
 With the combination of blog and image
sharing, Tumblr helps create awareness
fast.

4. Setting up your Tumblr account
 It’s easy to do! All you have to do is enter your
email, create a URL, and password.
 Spend some time exploring the dashboard:

5. Tips
 Explore and follow the Tumblrs in the categories
you want to appeal to.
 You increase your own visibility the more you
interact with others on Tumblr. With every like or
repost your name and URL show up at the bottom
of the page.
 Be sure to self-link and tag related words on every
original Tumblr post.
 Post frequently on Tumblr. It is ok to send 5 – 10
posts in one day.
 Link back to original content and encourage
interaction from your Tumblr followers.

6. Examples
 Popular publication websites use Tumblr to
post pictures or quotes with links to their
articles.
 Think of Tumblr as a complement to your original
website.
 Some good examples:
 http://entertainmentweekly.tumblr.com/
 http://theatlantic.tumblr.com/
 Huffington Post uses Tumblr to make more
informal connections with “behind the scenes
info from the editors”.
 http://huffingtonpost.tumblr.com/