This presentation gives a view of the usage stats of the various social networking sites like Facebook, Twitter, Google+, Youtube, Pinterest, Instagram and Whatsapp.

1. Social Media Statistics & Trends
Presented by: RapidValue Solutions
Date: 21th November 2014
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2. Social Web
Demographics
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3. Who Uses Social Networking Sites?
• % of internet users within each group who use social networking sites
Social network usage by Income Group
79%
73%
70%
Less than $30,000 /yr
$30,000-$49,999
$50,000-$74,999
Source: Pew Research Center’s Omnibus survey, January 2014
82%
65+
50-64
30-49
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Men Women
78%
0% 100%
$75,000+
High School
grad or less
College + Some College
89%
65%
49%
0% 100%
18-29
Social network usage by Age Group

4. © RapidValue Solutions 4
71%
users access social
media from a mobile
device.

5. Facebook
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6. © RapidValue Solutions 6
Facebook Usage Stats
1.5 Billion
Facebook Users
47%
Americans say
Facebook is their #1
influencer of
purchases
1 Million
Webpages accessed
using ‘login with
Facebook’
23%
Facebook Users
login at least 5
times per day
70%
Marketers used
Facebook to gain
new customers
71%
Online adults use
Facebook
Source: Jeffbullas.com

7. Top 10 Facebook User Countries
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Source: Statista 2014

8. Twitter
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Twitter Usage Stats
500 Million
Facebook Users
215 Million
Monthly active
users
44%
Growth from 2012 -
2014. The fastest
growing network
34%
Marketers used
Twitter to gain new
customers
19%
Online adults use
Twitter
Source: Jeffbullas.com

10. Top 10 Twitter User Countries
 Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern
University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place,
respectively.
It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was
sentenced to five years in prison after making ‘religiously offensive’ comments on Twitter and Twitter is not even legal in
China.
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Source: therealtimereport.com 2014

11. Google+
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Google+ Usage Stats
1 Billion
Google+ enabled
accounts
359 Million
Monthly active
users
33%
Growth of Google+
per annum
25 Million
Number of Google+
unique mobile
monthly users
53%
Increase in Traffic to
Google+ during Q1
2014
Source: Jeffbullas.com

13. 38740761
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4889484
3489507
2216178
12323340
28340730
0 5000000 10000000 15000000 20000000 25000000 30000000 35000000 40000000
USA
India
Brazil
UK
Canada
Others
Number of Users
Country
Top 5 Google+ User Countries
Source: datadial.net 2014

14. Penetration of Google+ per Country per Share of Internet Users
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Source: Statista 2014

15. YouTube
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16. © RapidValue Solutions 16
YouTube Usage Stats
1 Billion
YouTube accounts
6 Billion
Hours of Video
watched per month
1 Billion
Average YouTube
mobile video views
per day
4 Billion
Video views on
YouTube per day
100 Hours
Of videos uploaded
on YouTube per
minute
Source: expandedramblings.com/

17. Top 10 YouTube Viewing Countries
Rank Country
Total views for top 100
channels
1 United Kingdom 33,560,918,510
2 India 14,810,049,945
3 Germany 14,524,140,584
4 Canada 13,700,391,417
5 France 12,721,544,257
6 South Korea 11,809,710,084
7 Russia 11,492,620,275
8 Japan 11,451,261,074
9 Brazil 10,856,237,321
10 Mexico 10,442,991,181
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Source: countryxpedia.com

18. Others
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19. Other Social network Usage Stats
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20 Million
Pinterest active monthly
users
150 Million
Instagram active monthly
users
300 Million
LinkedIn members
500 Million
Whatsapp users
Source: Jeffbullas.com

20. About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a
large team of experts in mobility consulting and mobile engineering, along with experience delivering
global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue
delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United
States and India.
www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog
+1 877.690.4844 contactus@rapidvaluesolutions.com
This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution
outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and
may be unlawful.
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Disclaimer: