Internet, Smartphone & Social Media usage statistics by RapidValue Solutions

© RapidValue Solutions
Internet, Smartphone & Social Media
Usage Statistics
Presented by: RapidValue Solutions
Date: 1stDecember 2014

© RapidValue Solutions 2
Internet Demographics

Number of Internet Users in the world
Source: internetlivestats.com
3,016,000,000
Total number of internet users as of 26thNovember 2014
41%
Percentage world population with internet

Internet Users by Region

Internet Users by Country by Rank

Smartphone Usage Worldwide

2.1 Billion Smartphone Users in the world
29.5% Of the global population use Smartphones
Source: mobiforge.com
Smartphone Users Worldwide

Smartphone Users and Worldwide Penetration
Source: dazeinfo.com

Smartphone Usage China

Mobile Phone Users in China
Source: Statista

Smartphone Market in China
Mobile Marketin China
Values
Number of Mobilephone users in China
1273million
Forecasted mobile phone penetration in 2016 (% of population)
86.9%
Share of smartphones in total cell phone sales in China
85.7%
Number of smartphone users in China
944 million
Source: Statista

Smartphone Usage India

Smartphone Market in India
Source: Statista

Smartphone Users in India
Mobile Marketin India
Values
Number of Mobilephone users in China
349million
Mobile penetration(unique users as a percentage of Total Population)
28%
Total number of active mobile subscription
886 million
Total number of Active mobile internet users
185 million
Smartphone penetrationas a percentage of the total population
20%
Source: dazeinfo.com

Smartphone Usage in the United States

Number of Smartphone Users in USA
Source: Statista

98%
61%
53%
47%
0%
100%
$75,000+
$50,000-$74,999
$30,000-$49,999
Less than $30,000 /yr
Mobile phone usage by Income Group
83%
74%
49%
19%
0%
100%
18-29
30-49
50-64
65+
Mobile phone usage by Age Group
Smartphone in the United States
Men
Women
High School grad or less
Some College
College +
Source: Pew Research Center’s Omnibus survey, January 2014

Smartphone Usage in Europe

196.6 Million Smartphone users in 2014
40%
Social Media penetration in Europe
68.6%
use Android
18.5%
Use Apple iOS
60%
Norway has the highest smartphone penetration rate within Europe
58%
Of the population have smartphones in the Nordic region
Smartphone in the European Region
Source: etc-digital.org

Smartphone Usage in Latin America

Smartphone users in Brazil
Source: Statista

374 Million
mobile phone users in Latin America by 2017
33 Million
Smartphone Users in Mexico
112 Million
Mobile users in Brazil
97.6 Million
Mobile Users in Mexico
41.2 Million
Smartphone users in Brazil
114 Million
Smartphone users in Latin America
Smartphone use in Latin America
Source: http://latinlink.usmediaconsulting.com/

Smartphone Usage in Southeast Asia

33 million
Vietnamese owns a smartphone
49%
Smartphone Penetration rate in Thailand
32 Million
Smartphone owners in Thailand
57.5 Million
Smartphone users in Indonesia
36%
Smartphone penetration in Vietnam
23%
Smartphone penetration in Indonesia
Smartphone use in Southeast Asia
Source: techinasia.com
Top 3 Players in Southeast Asia:
•Indonesia
•Vietnam
•Thailand

Social Web Demographics

Who Uses Social Networking Sites?
•% of internet users within each group who use social networking sites
Source: Pew Research Center’s Omnibus survey, January 2014
Men
Women
78%
70%
73%
79%
0%
100%
$75,000+
$50,000-$74,999
$30,000-$49,999
Less than $30,000 /yr
Social network usage by Income Group
High School grad or less
Some College
College +
89%
82%
65%
49%
0%
100%
18-29
30-49
50-64
65+
Social network usage by Age Group

71%
users access social media from a mobile device.

Facebook

1.5 Billion Facebook Users
Facebook Usage Stats
47%
Americans say Facebook is their #1 influencer of purchases
1 Million Webpages accessed using ‘login with Facebook’
23%
Facebook Users login at least 5 times per day
70%
Marketers used Facebook to gain new customers
71%
Online adults use Facebook
Source: Jeffbullas.com

Top 10 Facebook User Countries
Source: Statista 2014

Twitter

500 Million Facebook Users
Twitter Usage Stats
215 Million Monthly active users
44%
Growth from 2012 - 2014. The fastest growing network
34%
Marketers used Twitter to gain new customers
19%
Online adults use Twitter

Top 10 Twitter User Countries
Source: therealtimereport.com 2014
Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place, respectively.
It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making ‘religiously offensive’ comments on Twitter and Twitter is not even legal in China.

Google+

1 Billion
Google+ enabled accounts
Google+ Usage Stats
359 Million Monthly active users
33%
Growth of Google+ per annum
25 Million
Number of Google+ unique mobile monthly users
53%
Increase in Traffic to Google+ during Q1 2014

38740761
2216178
3489507
4889484
12323340
28340730
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
Others
Canada
UK
Brazil
India
USA
Number of Users
Country
Top 5 Google+ User Countries
Source: datadial.net 2014

Source: Statista 2014
Penetration of Google+ per Country per Share of Internet Users

YouTube

1 Billion
YouTube accounts
YouTube Usage Stats
6 Billion
Hours of Video watched per month
1 Billion
Average YouTube mobile video views per day
4 Billion
Video views on YouTube per day
100 Hours
Of videos uploaded on YouTube per minute
Source: expandedramblings.com/

Top 10 YouTube Viewing Countries
Rank
Country
Total views for top 100 channels
1
United Kingdom
33,560,918,510
2
India
14,810,049,945
3
Germany
14,524,140,584
4
Canada
13,700,391,417
5
France
12,721,544,257
6
South Korea
11,809,710,084
7
Russia
11,492,620,275
8
Japan
11,451,261,074
9
Brazil
10,856,237,321
10
Mexico
10,442,991,181
Source: countryxpedia.com

Others

20 Million
Pinterestactive monthly users
Other Social network Usage Stats
150 Million
Instagramactive monthly users
300 Million
LinkedIn members
500 Million
Whatsappusers

About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and mobile engineering, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.
www.rapidvaluesolutions.com
www.rapidvaluesolutions.com/blog
+1 877.690.4844
contactus@rapidvaluesolutions.com
This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used,circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation,quoting, or reproducing of this report is strictly prohibited and may be unlawful.
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Internet, Smartphone & Social Media usage statistics by RapidValue Solutions

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