Raphael created a personal brand focused on creating a positive work environment. His goals are to get an internship in Orlando and work his way up to becoming a director of recreation. He has experience in Brazil working in a travel agency and school canteen. Raphael plans to develop skills in communication, problem solving, and teamwork to help coworkers perform better. His brand positioning is as a caregiver employee who provides a friendly, respectful work environment through union between workers.

1. PERSONAL BRAND EXPLORATION
Raphael Sampai
o
Project & Portfolio I: Week
1
June 6, 2021

2. Hi! My name is Raphael and I am from Rio de
Janeiro, Brazil. I came to United States trying to
have a better life and more job opportunities
because this is the best country in the world. I
am looking forward to help anybody and create a
better environment which I can contribute with
my strengths, such as loyalty and honesty. My
goals are to achieve a stable life and have
success in America!
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Entertainment and Recreational
Manage
r
• Event Manager
• Produce
r
BRAND ARCHETYPE - What I will
do with my potential in my career is
to work with passion and love to
create the best environment in the
workplace. Being authentic, honest
and friendly are the keys to the
success in my mind.
Executive or Entrepreneur for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Men around 40 to 60
years old with a college degree. White
and married with kids around 5 to 10
years old. Average Income: $120,000
per year
.
• PSYCHOGRAPHICS: Some interests of
my audience are on work, family and
vacations. The scariest thing to them can
be losing their family or their jobs,
because those things are the most
important to them.
• IDEAL AUDIENCE MEMBERS: Jim
Firman - Director of Recreation
Operations at Canaveral Port Authority.
William Roberts - Director of Recreations
at CareOne Management. Scott Davidoff
- Director of Recreations at Marriott
Vacations Worldwide Corp.
[Directors of Recreation at Marriott International]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• I want to get in an Internship in Orlando
.
‣ By leaving Full Sail, I will have the knowledge
and the desire to work in some hotel or resort
in Orlando, and I will do every necessary thing
to be hired.
Mid Term: (2027-2030
)
• I want to be the Entertainment and Recreational
Director for some big resort company in Orlando
.
‣ With the experience that I will have achieved,
my plans are to be promoted in the same
resort and build my career on that
.
Long Term: (2040
)
• I want to be an Entrepreneur with my own resort in
Orlando
.
‣ My long term plans are to open my own resort
with the money and experience that I will have
had. I will make everything in the way that I
want.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Social Media Management 90%
Data Analysis 60%
Communication 80%
Problem Solving 50%
SOFT
HARD
Writing 10%
Networking 40%
Time Management 20%
Team Work 50%
SOFT
HARD

7. I help coworkers to perform their duties
better by providing them the perfect work
work environment and support.
PROMISE

8. CREDENTIALS
Work Experience
:
• Seller at travel agency CVC in Brazil,
2017-2018.
• Manager at school canteen, 2016-2017.
Education:
• Associate’s Degree, Valencia College,
(2020)
• Entertainment Business, B.S., Full Sail University (Exp. 2022)
Leadership Roles:
• Supervisor at travel agency CVC in
Brazil, 2018
.
• Manager at school canteen, 2016-2017.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
RanHee Park
Industry Experience
:
• Sales Expert at Westgate Resorts
Education
:
• Osan College
.
• Full Sail University
Leadership Experience
:
• Assistant of the Professor
Skills and Pro
fi
ciencies
:
• Marketing Skills- 2 endorsements
• Promoting Solutions - 1 endorsements
• Online Marketing- 1 endorsements
Raphael Sampaio
Overall Online Presence
:
• 53 connections on LinkedIn, does not have a
customized banner image, not a lot detailed pro
fi
le,
does not have an article published, it’s not active on
other social medias, does not have a customized URL
.
• My grade for this pro
fi
le would be a 40 because it is has
more connections than mine but it hasn’t a lot of details.
HEADSHOT HEADSHOT
Industry Experience
:
• Seller at Travel Agency CVC.
Education
:
• Valencia Colleg
e
• Full Sail University
Leadership Experience
:
• Manager at School’s Canteen
Skills and Pro
fi
ciencies
:
• Positive Work Environment - 2endorsements
• Social Media Skills - 1 endorsements
• Management - 1 endorsements
Overall Online Presence
:
• 13 connections on LinkedIn, does not have a
customized banner image, very detailed pro
fi
le with a
lot of details, does not have articles published, very
active on other social medias, does not have a
customized URL.
• My grade for my pro
fi
le is 60 because it is on the way to
be a superior pro
fi
le and it still has a lot to evolve.

10. COMPETITION
Forrest Farlow
Noteworthy Experience
:
• Led Disney’s Old Key West Resort front of
fi
ce team as
a front desk guest service manage
r
• • Gained knowledge, skills and abilities necessary to
lead the Disney wa
y
• • Applied Disney leadership concepts from classroom
learning to operation leadership
Raphael Sampaio
HEADSHOT HEADSHOT
Industry Experience
:
• Recreation Operations Guest
Experience Manager at Disney World
Education
:
• University of Central Florida, Rosen College of
Hospitality Management
Skills and Pro
fi
ciencies
:
• Event Planning - 3 endorsements
• Data Analysis - 2 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence
:
• 62 connections on LinkedIn, does not have a
customized banner image, extremely detailed pro
fi
le
with vast little about past experiences, does not have a
published article, it’s not very active on other social
medias, does not have a customized URL
.
• My grade for this pro
fi
le is 80 because it is very detailed
about the past jobs and it is very completed, but it does
not have a customized banner and URL.
Industry Experience
:
• Seller at Travel Agency CVC
Education
:
• Valencia Colleg
e
• Full Sail University
Leadership Experience
:
• Manager at School’s Canteen
Skills and Pro
fi
ciencies
:
• Positive Work Environment - 2endorsements
• Social Media Skills - 1 endorsements
• Management - 1 endorsements
Overall Online Presence
:
• 13 connections on LinkedIn, does not have a
customized banner image, very detailed pro
fi
le with a
lot of details, does not have articles published, very
active on other social medias, does not have a
customized URL.
• My grade for my pro
fi
le is 60 because it is on the way to
be a superior pro
fi
le and it still has a lot to evolve.

11. BRAND POSITION
For the director of recreation who need an
assistance to improve the productivity and work
environment, I provide help and the attention to
create a positive and ef
fi
cient work place because
I believe that a good and productive work
environment only come from the union of the
employees with the manager, this is the fact that I
will try to achieve.
“CAREGIVER EMPLOYEE”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Full Sail Hall of Fame
‣ March 6-11, 2022 | Full Sail Universit
y
• Event Planning Training
‣ July 5th, 2021 | 111 N Orange Av
e
• Business Networking Even
t
‣ June 28th, 2021 | 2000 N Orange Ave
Digital Marketing
• Primary Content: I would create and post content related
with a positive work environment and being friendly in the
work place, because I believe that this is what can create a
productive employee
.
• Primary Tools: Nowadays, Instagram for capturing friend’s
attention and LinkedIn for professional purposes. I would try to
post at least once a week. On Instagram, I would try to have
an informal approach because that is for friends and know
people, on LinkedIn I would choose a professional language.
• Website: I would update my website every single moment I do
a new project and put my website on my contact card.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I think that I will need a mentor who will help me to keep
up easy with my life and my problems. Because of that,
my mentor will be somebody who does not do the same
job as me and is very easy-going. I am planning to start
this partnership as soon as I get promoted to Director,
what shot happen around Jan/2027.
Formal Education
• Associate’s Degree, Valencia College, 202
0
• Entertainment Business Bachelor’s , Full Sail University,
202
2
• Entertainment Business Master’s, Full Sail University,
2024
Technical Skills
• Work with Excel - Marriott Intl., Oct/2022
• Get Multitasking skills - Marriott Intl., Jan/202
3
• Research about Project Management - Marriott Intl.,
Jun/2025
Soft Skills
• Work with teams and develop team leadership skills -
Marriot Intl., Oct/2022
• Develop Listening skills by listening what the others
have to say to me - Marriott Intl., Oct/2022
• Develop management and leadership skills by leading a
group in some project - Marriott. Intl., Jan/2024

14. Raphael Sampaio
You know work environment problems? Well,
what I do is provide a good and friendly environment
with union and respect between the workers . In fact, when I worked in the
travel agency in Brazil, people still send me a lot of messages from that time
saying they miss me because I was a friendly and helpful worker and I
made a difference on that environment.
“
Picture of You
Goes Here

15. REFERENCES
Build your future with O*NET OnLine. O*NET OnLine. (n.d.). https://
www.onetonline.org/.
Marriott International Careers: Find Job & Career Opportunities. Marriott Careers.
(n.d.). https://careers.marriott.com/.
Sign Up. LinkedIn. (n.d.). https://www.linkedin.com/feed/.
Master Traders - Learn The Six Essential Skills to Expert Trading. Corporate Finance
Institute. (2020, April 15). https://corporate
fi
nanceinstitute.com/resources/
knowledge/trading-investing/six-essential-skills-of-master-traders/.
Technical Skills: De
fi
nitions and Examples. Indeed Career Guide. (n.d.). https://
www.indeed.com/career-advice/resumes-cover-letters/technical-skills.
Doyle, A. (n.d.). Top Soft Skills Employers Value With Examples. The Balance Careers.
https://www.thebalancecareers.com/list-of-soft-skills-2063770.
Job Search - Millions of Jobs Hiring Near You. ZipRecruiter. (n.d.). https://
www.ziprecruiter.com/.
10 Best Jobs For Entertainment Business Majors In 2021. Zippia. (2020, July 15).
https://www.zippia.com/entertainment-business-major/.