Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
6. 1. The iPhone launched a mobile revolution
2. Social Media created the possibility for small businesses to
create their own media a on a shoe-string budget
3. E-commerce showed customers how to shop, compare and
review products and services from the cosiness of their own
homes
Technology
7. many industries have seen dramatic changes…
Technology
The opportunities that technological advancements present for
be er customer experiences have been largely ignored by some
established industry players.
13. The next gen customer
Next generation customers will almost fully power the
market within the next 5 years
14. The next gen customer
born from 1980 to 2000
o en first-time buyers or tenants
in 2017 more than half of all first-time buyers are next gens
next gens account for 35% of all home buying transactions
- share has grown consistently over the last 4 years
16. A ending and marketing to this
new generation of real estate customers
is a totally new ballgame
17. Mobile
• Internet usage is now far larger from a mobile than from on any other device
• Users spend on average 69% of their media time on mobile
• 80% of social media time is spent on a mobile device
• 70% of consumers delete emails that don’t render well on a mobile device
19. Mobile
• 58% of next gen home buyers found their home via mobile
• 46% of buyers’ age 37 to 51 found their home via a mobile
• 72% of all buyers used a mobile device in their home search
20. Mobile
A business that doesn’t have a strong mobile
presence is in trouble !
This goes far beyond mobile responsiveness
content
functionality
UX design
21. • There are 1.74 billion mobile active users on Facebook
• There are 1.15 billion mobile daily active users.
• 1.37 billion people on average log onto Facebook daily (mobile + other devices).
Social Media
So in case you had any lingering doubts,
Facebook is too big to ignore.
22. Social Media
Being on social media doesn’t mean posting
a listing occasionally
generate interesting, immersive content on a regular basis
and engage with customers
24. Efficiency & ease-of use
Next gens are constantly bombarded with
a ention grabbing “triggers”
25. Efficiency & ease-of use
access to information instantly
chat be er than phone
book a viewing without back and forth emails
visually immersive content
they want
26. Efficiency & ease-of use
access to information instantly
chat be er than phone
book a viewing without back and forth emails
visually immersive content
they want
27. Understanding what this means and adapting to it by
tapping into the right technologies to provide greater
customer experiences
The key
33. Some have already started to fill the gap between the
next gen customer expectations and the service
conventional actors provide by leveraging technology
to create extraordinary customer experiences
The opportunity
34. The opportunity
Compass just raised 100mio$ at a 1.8$Bio valuation &
continues to expand in the US and a ract top agents
Reffkin, Compass’s CEO